Service Design & Engagement Models in

Digital Platforms for Social Health

Hea l thTech Sydneyw w w. h e a l t h t e c h s y d n e y. c o m . a u

May 22nd, ATP Innovations

Vision

To be the leading Australian HealthTech community for learning and

driving innovations into the market

Mission• Connect Health & Technology Enthusiasts

• Discuss health trends, technology, practices and innovations

• Improve the start-up eco-system for health tech

GAURAV SOOD

@GauravInnovate@HTSydney

Jamie MooreYouth Led Initiative of the Year 2013

Fellow – School of Social EntrepreneursVice-Chair – Australian Youth Forum

Henry Cho

Service DesignPlanning and organizing … components of a serviceto improve quality and interaction between service provider and customers.

Design according to needs: so that the service is user-friendly, competitive and relevant. Understand behaviour of customers, their needs and motivations.

History

1991, service design was first introduced as a design discipline by

Prof. Dr. Michael Erlhoff at Köln International School of Design (KISD)

Not Exercising Active Exercisers

Current Day/Wk

Did Not Keep To Routine

Boss & Company Culture

Kids

Friends/Peer Influence

Gadget/Software Influence

200 Health Apps

N=23

FBM Score = 1.9

Normal Behaviour Score = 8.1

Fogg Behaviour Model

Motivation. Ability.

Analysis and design of persuasive technologies

Shared metric for thinking about behaviour change.

+Triggers

29yr MaleMid IncomeEducated

Keynote – Henry Cho

Service Design&

Engagement Models

References• http://bjfogg.com/fbm_files/page4_1.pdf• http://www.ncbi.nlm.nih.gov/pubmed/24139771• http://iwp.dept.shef.ac.uk/espacePrive/sharonp/

Engagement_griffin_p.pdf• http://www.npr.org/blogs/health/

2014/05/06/310136269/most-fitness-apps-dont-use-proven-motivational-techniques

Thank You!

www.healthtechsydney.com.au