service design
DESCRIPTION
This module was taken to understand and explore design intervation in the field of service design. First, we need to study any service provided by any small company/organization in and around of NID campus and design servince in NID campus.TRANSCRIPT
SERVICE DESIGN
Methodology
Strategizing the service
Finalization of Games
Refining of games
Launch of service
Updating Facebook
content
Understanding Need
and Scope
Detailed description of
each games
Developing Promotional
Material
Conducting Sessions and
Maintaining Accounts
Developing Scenario
Pilot Testing
Developing (Take Away)
Documentation and
Feedback
What is Paheli?
Paheli is an initiative by Strategic Design Management students of National Institute of Design. It is a service to
help in team building and communication skills through community engagement and social
interaction.
Paheli : Need
Being designers, students always end up working in teams in real life scenarios. Paheli is a platform,
that provides students team building, co-operation and communication skills by creating stress free
environments for them.
We felt Paheli could help them loosen up by combining the need of social interaction and rope them
into group activities which will help them break their monotonous routine.
Paheli : Scope
The student community in NID is mostly stressed due to individual projects and strict
deadlines. This pushes them to invest their time and energy in recreational activities to take a break
from work.
We felt Paheli could help them release their stress and leave them with a thought
Scenario
Scene
1
I really need a break!I
have been staring at the
screen for hours now!
This stitching is tiring! I
want to stretch and give
myself some rest!
The workshop is so hot!
I need some fresh air and
a mental break for a free
mind!
Scene
2
We really need
something interesting to
do !!
But not a
movie-
takes too
much of
our time!!
And it takes only 15-20
minutes! We should
definitely try it out!!
Hey !
Paheli ? What
luck!!
This is just the
break we
wanted!
Scene
3
Scene
4
Co-operation
Communication
Team building
Performer’s Recognition
Chart
Scene
5
Yes, definitely. Now I
have a free mind to
continue working!!
It was a good break and
was not time-consuming!
We’ll
come with
more
people
and play
again!
Business Model
WHOHOWWHAT
Engaging in free time in :
Games
Tasks
Informal Interactions
Reaching them through:
Online
To NID Student community
over weekends
Min 15 Minute Sessions
Bringing people together to
interact from their busy
schedules
Enabling discussions
Building Group Dynamics
Personality Perception and
Assessment
Revenue Model
PAY-TO-PLAY
Registration fee of Rs.10/- per session per individual
If a person play 3 games, the fourth one will be free of cost
Before Launch Planning
1.Identifying Conducive environments:
Mess area
Khopcha (Community hang –out spot)
Spacious Classrooms
2.Equipment
Stationery
Blind folds
Paper Chits
Chits Collection Box
3.Freebies
Badges
Chai coupons
Thought note
4. Performers Recognition Chart
PROMOTIONS
1. Promotional Posters
2. Event - Emails
3. Teasers
4. Word of Mouth Publicity
5. Social Media Marketing
Facebook Page
Introduction of Paheli
Engaging Games
Explanation of the day‟s session
Recognition of performers by tags
Regular updates of Paheli‟s activities
Promotions
Posters
Facebook Page : updates, links, sharing of photographs of sessions
Emailer
Foot steps to Khopcha (Community hang –out spot)
Word of Mouth
Take Away
Performers Recognition Chart
Posters
Posters- Locations
Mess Academic Block
Page
Take Away
Free tea coupons
Batches
Paheli quotes
Performers
Recognition
Chart
Emailer
Games and Activities
Games are divided into:Co-operation
Communication
Perception
Trust
Team Building
Before playing : Each player lets himself fall backwards and is caught by another player/team members.
This is done to build Trust, courtesy and gentle handling of the group‟s members.
Games Played
Opening Game : Barn YardConcept
Barn Yard is a game for initiating
co-operation amongst team members.
Play Time: 5 min
Equipment required:
Chalk or rope to define boundaries,
Cloth Blindfolds,
Chits in a bowl
Stationery
Group:
3/4/5 groups with 4 people each
Task:
Individuals have to make respective animal
sounds to find their herds (Groups)
Instructions:
Four groups with four chits each containing 4 different animal‟s
names:e.g-Goat, Donkey, Dog, Horse
Divide equal number of people in groups
Ask them to pick chits individually and remain secretive about
animal chosen
Blindfold individuals and lead them to the play area
Hands up for bumpers
Disqualification Criteria:
Blindfolds cannot be removed until every individual has found
his/her herd
No talking is allowed
Winners:
Group that assembles first with all members wins
Game : De-CodeConcept :
Communication
Perception
Equipment:
Paper chits
Writing material
No.of people required: More than 4
Task:
1st person writes a short sentence
2nd person enacts
3rd person guesses and writes down whatever
has been understood
4th person enacts again
This goes on till the last person guesses aloud.
Time limit: 1 minute per person
Instructions:
The group must remain silent throughout the
game
Only gesticulation is allowed
Game : Jhoota Kaun
Concept: Trust
Equipment:
Chits
Writing material
1 Bowl for collection of chits
Number of people : 6 or more
Time: 20 minutes
Task:
3 chits given to each person
Each individual writes 2 true and 1 false
statement about themselves on the chits marking
them as “true” or “false” along with their names
All the chits are collected by the moderator and put in a bowl
The Moderator randomly picks up a chit and only reads out the
statement
The group discusses among themselves and makes a guess on
who has written the statement and whether it is „True‟ or „False‟.
If the group judges correctly then the person is out of the game
and all his chits are withdrawn ,otherwise the game continues.
When two individuals remain, the group judges the statements
until one player remains.
Instructions:
Participants remain secretive about statements written on chits.
Defending oneself during a debate is allowed.
Winners:
Last Person who has not been found out by others group mates
wins!
Game : Non-Sense
Concept: Communication
Equipment:
2 newspaper pages,
Cloth Blindfolds
Number of people :
2 students in a team.
Time Limit: 5 minutes
Task:
One participant in each team is blindfolded while
the other participant is Mute.
Each team is provided with a newspaper
The mute participant has to instruct the
blindfolded participant to make a boat, plane, bird
etc. out of paper provided.
Instructions:
The mute participant is not allowed to speak
He/she is not allowed to touch the paper at any given
point of time
He/she is not allowed to hold the team mate‟s hand and
make him/her fold the paper
Winners:
The first team to complete the task correctly wins!
Pilot Testing
A pilot test was conducted before the games
were launched with a small group of 4-5 people
in the studio.
Experience:
After pilot testing, preparation for the games was
organized and segmented according to:
a. How the service should be launched
b. Time and venue for the first game in terms of
attraction and footfall
c. Environment to be created to retain suspense
and the mood of each game
d. The area for the game to be played in
e. Number of players
f. Equipment required per person
g. Arrangements of takeaways
h. Registration fee collection
i. Feedback collection
Pilot Testing
Session 1
Date : 21st September
Day : Friday
Time : 6:00 p.m-7:00 p.m
Place : Mess
Session 2
Date : 22nd September
Day : Saturday
Time : 7:00 p.m-8:00 p.m
Place : Mess
Session 3
Date : 23rd September
Day : Sunday
Time : 7:00 p.m-8:00 p.m
Place : Mess
Session 4
Date : 23rd September
Day : Sunday
Time : 8:30 p.m-9:30 p.m
Place : ADM studio
Session 5
Date : 23rd September
Day : Sunday
Time : 10:00 p.m-11:00 p.m
Place : NMD studio
Accounts Session Number :
Game :
Name Game Amount
Paid
Amount
Balance
Total
Session Number Amount Received
Total
Feedback
I enjoyed the game. I
wish to play more…
Everyone was talking about it. Now I
feel good talk we also played..
After a long time we are sitting
together. I get to know what
people think about me…
You need to develop few more games in such a way
that it seems different levels. once you have played
one, you move to next level.
I don‟t know what kind of learning this
game has provided me but it definitely
helped me to know few more people…
I loved the truth and lie game.Every participant got a chance to argue
and defend themselves. It was
interesting to hear the arguments.
The game made
us find out crazy
and surprising
things about each
other
The blind and mute act was
crazy… It made me think how
can I communicate without
actually talking
The ambiguity
created in the barn
yard was nice.. But
we expected a little
more out of it
The truth and lie was a shock for us… we
did know each other well but didn‟t knew
who would strategize what.. As most of us
wrote things that we knew remained
common for us
Expenses
Raw material for games : 40
Take Away : 20 and Rest
From College
Prints for promotion : 18 + 25
+ 72
Expense Chart
To Amount Paid by
Total
Amount Received
- Amount Spent
Profit
Profit / 4
Future Expansion
Addition of more games which are relevant to develop managerial skills
Addition of corporate games or tasks to enable students to get a chance to taste the flavor of larger
organization‟s working
Addition of department specific games so that student inculcate more faith among each other
Addition of more activities like ( case studies, workshops, dramas, dances ) other than games to engage
students leading to overall development of the campus
Formation of social interaction clubs
Paheli TeamJagdish Kohle
Jyotika Bindra
Nikita Iyer
Vikram Borar