service design a new design discipline
DESCRIPTION
TRANSCRIPT
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September 2009
Service design,a new
design discipline.
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The first service design office in The Netherlands
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Marcel Zwiers
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‘Design is a Verb’
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part 1
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The changingrole of Design
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20th centuryDesign
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8Design based on a craft
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9Designing for industry
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10Designers became Rockstars
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11Designing for Interactions
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A natural shiftfrom tangible...
Products
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... to interactionsServices
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part 2
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73,5% GDP:Service industry
http://nl.wikipedia.org/wiki/Economie_van_Nederland
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21st centuryChallenges...
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What if you sell insurance ‘products’...
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... that HEMA offers next to candybars.
Insurance policies here!
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What if you are used to talk to architects...http://www.flickr.com/photos/vincentteeuwen/
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... while the difference is made here!
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What if you are one of these brands...
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What if you want to help these people...
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What do youdo then?
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part 3
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21st centuryDesign
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Service Design
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Service
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A service consists of ...
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Servicetechnologie
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Technology +
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Service
business
technologie
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Technology + Business +
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Service
mensen business
technologie
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Technology + Business + People
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Service
mensen business
technologie
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Service Designers focus on People
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part 4
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How?
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Holistic Approach
http://en.wikipedia.org/wiki/Holistic
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Design Thinking
http://en.wikipedia.org/wiki/Design_thinking
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User Centered
http://en.wikipedia.org/wiki/User-centered_design
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Read also:
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Service Design 101
http://www.31v.nl/2009/04/service-design-101/
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What doesMc Donalds do?
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What doesNokia do?
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What are yougoing to do?
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