serenata@mail
DESCRIPTION
Take a look on Serenata @mail - The leading eMarketing solution for all major Front Office Systems including Fidelio V6,7,8 and Opera, protel, Amadeus, Brilliant, Epitome and many othersTRANSCRIPT
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Serenata@mail Solution Overview
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Serenata Company Update
Partners
Very strong customer base: 2,000 world class customers including Radisson
Edwardian, Taj, Neue Dorint, Four Seasons, LHW, SLH, Lindner, Red Roof, Shangri-La, Raffles, many more
Most recent wins:
NetHotel CRM
Taj Hotels, Resorts & Palaces, 78+ Hotels, India
Dorint Hotels & Resorts, 36+ Hotels, Germany
Red Roof Inns, 350+ Hotels, USA
The Dorchester Collection
Orient Express
Serenata @mail
Four Seasons (chain wide)
Shangri-La (chain wide)
Kempinski hotels (chain wide)
Radisson SAS
Mövenpick Hotels
Frasers Hospitality
Dorchester
Orient Express
Robinson Club
Ritz Carlton
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“Serenata @mail offers an inexpensive e-marketing solution that allows the direct marketing of HTML documents straight out of the Front Office, SPA, Sales & Catering or CRS system.
…thus empowering hotels to create additional revenue while at the same time cutting down cost for marketing and reservation handling.
What is Serenata @mail?
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Which Systems are supported by Serenata @mail?
TAC/Reservation AssistentSPA Soft
Fidelio V6, V7 und V8, Opera PMS, protel PMS, Starlight PMS, Brilliant PMS, Epitome PMS, Springer Miller PMS und many more
Trust Voyager CRSMicros-Fidelio ORS
Microsoft Excel fully supported as data source for @mail Mailings
Microsoft Word fully supported as data source for @mail Mailings
ResPak
Fidelio Sales & CateringOpera Sales & CateringDelphi Sales & Catering
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E-Mail/Fax/SMS Communication straight from your PMS, S&C, SPA, etc.
Interactive, brochure quality confirmations in multiple languages
Pre-arrival, Post-stay, Thank you messages, Promotions, Last minute specials, etc.
Automatic Upgrade Offers Add images, links, attachments Facebook, Twitter, Tripadvisor Integration
Serenata @mail - Summary
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HTML Emails straight from Opera PMS and many others
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Easy and inexpensive
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Reservation Confirmation today without Serenata @mail
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Reservation Confirmation today without Serenata @mail
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Layout according to CI requirements
SophisticatedHTML-format
One “Look & Feel”
Confirm exact stay details
Reservation Confirmation with Serenata @mail
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Seasonal F&B promotions
Direct access to hotel content
Dynamic up-sell of rooms
Interactive links
Reservation Confirmation Continue
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Serenata @mail and Four Seasons
PMS Profil Information
PMS Profil Information
Reservation Details
Rate or Package code Detail
Specials Detail
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…continued
Click through to F&B outlet
Other Click through destinations
Serenata @mail and Four Seasons
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Park Plaza and @mail
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Kempinski Hotels
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Shangri-La - Multilingual Capabilities
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Multilingual
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Example of Blackberry/SMS Confirmation
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InterContinental Hotel Berlin – Pre-Arrival Information
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InterContinental Berlin – Thank-You Email
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Four Seasons – Pre-Arrival Information
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Radisson - Pre-Arrival Email with Upgrade Offer
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More Examples – Pre-Arrival Information
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One&Only – Thank-You Email
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Hotel Kitzhof – @mail Newsletter
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Return on Investment
Increased revenue from up and cross sell increased room nights Single database, centrally managed = low TCO No interfaces from Micros-Fidelio required Save time and cost handling all correspondences Higher and faster conversion of prospects than your competition All guest data remain in-house and are fully protected Customer retention and rebooking
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Thank you very much for your attention!