Download - Serenata@Mail
WWW.SERENATA.COM
Serenata@mail Solution Overview
WWW.SERENATA.COM
Serenata Company Update
Partners
Very strong customer base: 2,000 world class customers including Radisson
Edwardian, Taj, Neue Dorint, Four Seasons, LHW, SLH, Lindner, Red Roof, Shangri-La, Raffles, many more
Most recent wins:
NetHotel CRM
Taj Hotels, Resorts & Palaces, 78+ Hotels, India
Dorint Hotels & Resorts, 36+ Hotels, Germany
Red Roof Inns, 350+ Hotels, USA
The Dorchester Collection
Orient Express
Serenata @mail
Four Seasons (chain wide)
Shangri-La (chain wide)
Kempinski hotels (chain wide)
Radisson SAS
Mövenpick Hotels
Frasers Hospitality
Dorchester
Orient Express
Robinson Club
Ritz Carlton
WWW.SERENATA.COM
“Serenata @mail offers an inexpensive e-marketing solution that allows the direct marketing of HTML documents straight out of the Front Office, SPA, Sales & Catering or CRS system.
…thus empowering hotels to create additional revenue while at the same time cutting down cost for marketing and reservation handling.
What is Serenata @mail?
WWW.SERENATA.COM
Which Systems are supported by Serenata @mail?
TAC/Reservation AssistentSPA Soft
Fidelio V6, V7 und V8, Opera PMS, protel PMS, Starlight PMS, Brilliant PMS, Epitome PMS, Springer Miller PMS und many more
Trust Voyager CRSMicros-Fidelio ORS
Microsoft Excel fully supported as data source for @mail Mailings
Microsoft Word fully supported as data source for @mail Mailings
ResPak
Fidelio Sales & CateringOpera Sales & CateringDelphi Sales & Catering
WWW.SERENATA.COMWWW:SERENATA:COM
E-Mail/Fax/SMS Communication straight from your PMS, S&C, SPA, etc.
Interactive, brochure quality confirmations in multiple languages
Pre-arrival, Post-stay, Thank you messages, Promotions, Last minute specials, etc.
Automatic Upgrade Offers Add images, links, attachments Facebook, Twitter, Tripadvisor Integration
Serenata @mail - Summary
WWW.SERENATA.COMWWW:SERENATA:COM
HTML Emails straight from Opera PMS and many others
WWW.SERENATA.COMWWW:SERENATA:COM
Easy and inexpensive
WWW.SERENATA.COM
Reservation Confirmation today without Serenata @mail
WWW.SERENATA.COM
Reservation Confirmation today without Serenata @mail
WWW.SERENATA.COM
Layout according to CI requirements
SophisticatedHTML-format
One “Look & Feel”
Confirm exact stay details
Reservation Confirmation with Serenata @mail
WWW.SERENATA.COM
Seasonal F&B promotions
Direct access to hotel content
Dynamic up-sell of rooms
Interactive links
Reservation Confirmation Continue
WWW.SERENATA.COMWWW:SERENATA:COM
Serenata @mail and Four Seasons
PMS Profil Information
PMS Profil Information
Reservation Details
Rate or Package code Detail
Specials Detail
WWW.SERENATA.COMWWW:SERENATA:COM
…continued
Click through to F&B outlet
Other Click through destinations
Serenata @mail and Four Seasons
WWW.SERENATA.COMWWW:SERENATA:COM
Park Plaza and @mail
WWW.SERENATA.COMWWW:SERENATA:COM
Kempinski Hotels
WWW.SERENATA.COM
Shangri-La - Multilingual Capabilities
WWW.SERENATA.COM
WWW.SERENATA.COM
Multilingual
WWW.SERENATA.COM
WWW.SERENATA.COM
Example of Blackberry/SMS Confirmation
WWW.SERENATA.COM
WWW.SERENATA.COM
InterContinental Hotel Berlin – Pre-Arrival Information
WWW.SERENATA.COM
InterContinental Berlin – Thank-You Email
WWW.SERENATA.COM
Four Seasons – Pre-Arrival Information
WWW.SERENATA.COM
Radisson - Pre-Arrival Email with Upgrade Offer
WWW.SERENATA.COM
More Examples – Pre-Arrival Information
WWW.SERENATA.COM
One&Only – Thank-You Email
WWW.SERENATA.COM
WWW.SERENATA.COM
Hotel Kitzhof – @mail Newsletter
WWW.SERENATA.COMWWW:SERENATA:COM
Return on Investment
Increased revenue from up and cross sell increased room nights Single database, centrally managed = low TCO No interfaces from Micros-Fidelio required Save time and cost handling all correspondences Higher and faster conversion of prospects than your competition All guest data remain in-house and are fully protected Customer retention and rebooking
WWW.SERENATA.COM
Thank you very much for your attention!