september 2011 sim2 newshome theater projector market, the one that i’m most enthusiastic about is...

[SIM2 NEWS - CEDIA EXPO Special Edition - Sept. 2011 - pag. 1 ]

SIM2 NEWSSeptember 2011

SIM2 @ CEDIA 2011, INDIANAPOLISRAVE REVIEWS FROM THE PRESS

“The SIM2 demo room featured a DLP

projector that was running at 144 frames per

second, allowing for three times the regular

24 frames per second for each eye. This

gave me a wonderfully bright image that

popped out of the screen and from what I

could see, free of artifacts or other issues

you see on 3D projectors. SIM2 picked some

content that I hadn't seen before, including

images of the Paris Air Show and a

spacewalk, and many images would just pop

from the screen and there was a lot of

wonderful 3D depth to the image. Easily the

brightest and more enjoyable active 3D

demonstration I saw at the show, there was

none of the eye fatigue that 3D usually

causes in me and I could have kept

watching the content.”

Chris Heinonen,

Secrets of Home Theater & High Fidelity

"In the joint theater demo conducted by

SIM2 and Krell, I caught a rocking video of

Metallica playing at the Rock and Roll Hall of

Fame concert and a clip from a space travel

documentary in 3D... Krell and SIM2 get it.

Excitement and emotion sell.”

Bob Archer

CE Pro

“At CEDIA Expo 2011, I was happy to see an

interesting mix of 3D demo material…SIM2

used a couple of clips from IMAX, Legends

of Flight and Hubble 3D”-

Arlen Schweiger

CE Pro/Electronic House

Awesome quote at SIM2 press conference –

“Not interested in making cheapest projector

but the next BEST projector.” The luxury

market is alive and well.

John Sciacca

Residential Systems

CEDIA

SPECIAL

EDITION

INDEX:CEDIA Press Coverage ......... 1

Awards received at CEDIA ..... 6

CEDIA Interviews ................... 7

Details of the product

lines showcased at

CEDIA .................................. 8


Among all the trends emerging in the big screen

home theater projector market, the one that I’m

most enthusiastic about is the move toward easy

ultra-widescreen projectors

that display 2.35:1 aspect ratio (also called

CinemaScope) without requiring the addition of an

anamorphic lens contraption. In the video below,

SIM2‘s Alberto Fabiano calls that the “Erector Set”

junk that installers integrate into the projection

system. Not only do those lens sleds look really

terrible on your ceiling or against your wall,

they also require power and control interfaces

to make them work, which means more work

for the installer and more cost to the

consumer, not to mention another thing to go

wrong on movie night.

September 14, 2011 | by Grant Clauser

Up Close with the SIM2 Nero 235 Home Theater ProjectorUltra widescreen getting easier.


Full articles:http://bit.ly/nOcvo6

http://bit.ly/nOcvo6

http://bit.ly/nOcvo6


Full articles:http://bit.ly/pxFtj0

SIM2 Unveils NERO Line

of 120 Hz 3D ProjectorsOne company we're particularly

excited about seeing is SIM2,

makers of high performance home

theater display systems. SIM2 is

launching their new NERO series

of single-chip DLP projectors at

the show - the NERO 3D-1,

NERO 3D-2, NERO 3DHighBrightness

and NERO 235 -

which, (as you can conveniently

tell by the model name) offers

four different feature sets - 3D,

high brightness, high contrast, and

2.35:1 aspect ratio.

Full article:

http://www.beststuff.com/nero-3d-1

SIM2 NERO 3D

ProjectorsSIM2 has announced a new line

of four projectors in advance.

Going by the series name Nero,

all models are single-chip DLP

designs with 3D capabilities using

active-shutter glasses.

Full article:

http://www.hometheater.com/cont

ent/sim2-nero-3d-projectors

SIM2 Unveils NERO Line

of 120 Hz 3D ProjectorsSIM2 was showing off their new Nero

line as part of their 15th Anniversary

celebration. The Nero line comes in

multiple configurations, and pictured

here is the Nero 235 that can display

both full resolution 16:9 and 2.35:1

content without an anamorphic lens.

Pricing on the Nero line ranges from

$19,000 to $40,000. They were also

showing their Mico 150 which is an LED

based 1080p 3D projector that is

liquid cooled, and their Cinema 100

which can pump out 10,000 lumens for

when you want to use that 300” screen

to show a film to your whole

neighborhood.

Full article:

http://cave.hometheaterhifi.com/

profiles/bl

ogs/cedia-2011-coverage

http://bit.ly/pxFtj0

http://bit.ly/pxFtj0



http://www.hometheater.com/content/sim2-nero-3d-projectors






http://cave.hometheaterhifi.com/profiles/blogs/cedia-2011-coverage







THE AWARDS RECEIVED

SIM2 LUMIS 3D-S

Customer Retailers EXC!TE Award

CE PRO’s BEST Award

SIM2 CRYSTAL 35

Residential Systems’ RESI Award

SIM2 Home Cinema

Projectors CEDIA 2011SIM2, it seems, has a lot more home theater projectors than I

remember. They've been very busy launching whole new series

of projectors. I expect I will be doing at least one SIM2 projector

review this fall. Meantime, Here's a look at the SIM2 projector

lineup from top down. More than a dozen new projectors bring

the full lineup to over 30 different projectors. SIM2 considers

itself to be a high quality, high end line of home projectors. Their

business model is committed to providing owners with the whole

high end experience, great projectors supported by trained

dealers and quality support programs, to their generally very

stylish designs. Even their product catalog is beautiful. For 2011,

SIM2 offers single and 3 chip DLP projectors, for a total of 15

different, new projectors in 2011! Several of each are 3D

capable, although consider these all, first and foremost, to be 2D

home projectors. SIM2 isn't big on specs. Or rather they focus

on the value, and experience.

Full article:

http://www.projectorreviews.com/sim2/SI

M2-projectors-2011/first-look.php

SIM2’s New Nero 3D

Projector Line Starts

at $19K2011 is SIM2 Multimedia's 15th anniversary. To celebrate, the

company is introducing 15 new models in 2011. In honor of the

event, members of SIM2's upper management, including President

Maurizio Cini, also attended the show. …The new models fall into

five different ranges: CRYSTAL, MICO, NERO, LUMIS, and

CINEMA. The CRYSTAL range (2D only) consists of two entries, the

$6500 Crystal 35 and the $8500 Crystal 45. To our recollection,

these are nearly blue light specials for a manufacturer which is not

normally known for relatively affordable projectors. The NERO

lineup's four 3D offerings start at $19,990. Among them is the

NERO 235, with a "scope" chip capable of high resolution, 2.35:1

projection without the need for an anamorphic lens. All the models

in this range give the buyer a choice of three different high quality

glass lenses. SIM2's LED-illuminated, 3D projectors are all in the

MICO range, with prices starting at $23,000. According to SIM2,

this is the world's first line of active 3D LED projectors. The Lumis

range, starting at $38,000, and the Cinema line, starting at $90,000,

are SIM2's 3-chip offerings, with prices to match their ambitions.

Full article:

http://www.hometheater.com/content/sim2-turnsfifteen

http://www.projectorreviews.com/sim2/SIM2-projectors-2011/first-look.php







View Video at:

http://bit.ly/ElectronicHouseVideoNERO

http://www.electronichouse.com/article/

up_close_with_the_sim2_nero_235_home

_theater_projector/

The Video InterviewsLights, Camera, Action!

View Video at:

http://bit.ly/RAVEVideo2

View Video at:




http://www.electronichouse.com/article/up_close_with_the_sim2_nero_235_home_theater_projector/











The LUMIS 3D projectors are

totally unique to SIM2 and

represent the culmination of

over 10 years of innovation

and research in the field of

video projector design and

technology. The LUMIS 3D line

features a choice of three

active models (the LUMIS 3D-

UNO, LUMIS 3D-SOLO and

LUMIS 3D-SOLO HC) and one

passive model (LUMIS 3D-

DUO), each differing its own

level of sophistication, whilst

offering unprecedented picture

quality for the discerning

customer. The LUMIS 3D

Series is the first and only on

the Home Theater market to

utilize triple flash 144 Hz 3D

technology—the same

technology used by cinemas

to produce natural-looking,

flicker-free images.

LUMIS 3D-S UNOThe LUMIS 3D-S UNO

projector has been specifically

designed to offer exceptional

performance, ease-of-use and

room-friendly aesthetics.

LUMIS 3D-S UNO blends

exceptional sharpness and

image stability, combined with

superb black depth and

contrast. SIM2’s ALPHAPATH

light engine, partnered with

0.95” 1080p DarkChip4 DLP®

chipsets from Texas

Instruments, enables the

LUMIS 3D-S UNO projector to

achieve an excellent contrast

ratio of 10,000:1 and an

impressive brightness level of

2600 ANSI lumens. SIM2’s

LUMIS 3D-S UNO sports

PureMovie, PureMotion, and

PureMotion 3D user modes

and SIM2’s advanced Live

Colors Calibration 2 software

that enables complete

adjustment of the primary,

secondary and white point

color coordinates of the

projector. The LUMIS 3D-S

UNO is available in a new

high-gloss Moonlight Silver

finish.

LUMIS 3D-SThe LUMIS 3D-S is the first

high-end compact 3-chip

DLP® home theater 3D single

unit projector which utilizes

SIM2’s enhanced TripleFlash

and PureMovie-PureMotion

technologies to produce

images with exceptional

smoothness, black level and

contrast performance. SIM2 is

the only manufacturer outside

of the DCI group to offer Triple

Flash technology, the delivery

system that is currently unique

to professional installations to

provide the best motion

rendition possible (72 fps per

eye per second). No other

projector technology can

match the superb color depth,

excellent contrast ratio (up to

10.000:1) and exceptional

brightness (3000 ANSI Lumens

in 2D mode) that the LUMIS

3D-S is able to deliver. Also, to

aid calibration, the LUMIS 3D-

S features SIM2’s advanced

Live Colors Calibration 2

software. The LUMIS 3D-S is

available in SIM2’s classic

High-Gloss Gun Metal finish or

in White, Black or Red color

case options.

LUMIS 3D-S HCThe LUMIS 3D-S HC is a

revolutionary dual-mode 3-

chip Full HD projector based

on the LUMIS 3D-S platform. It

sports all of the LUMIS 3D-S

features including Triple Flash

technology . SIM2’s

motorized Sliding Filter

System (SFS) inside the

optical engine is a

motorized system able to

position two different filters

into the optical light path,

independently of one

another. Thanks to the

SFS system, the projector

becomes a versatile

instrument which can be used

in custom market segment

applications such as Home

Cinema, DCI or other

professional applications like

photography, where dedicated

color reproduction is the

technical key-factor.

LUMIS 3D-DThe LUMIS 3D-D is a high-end

compact 3-chip DLP® home

theater dual projector system,

utilizing INFITEC® 3D filter

technology with motorized 2D/

3D filter selection. Designed

for use in 3D theaters or High

End Custom Home Cinemas

where accurate reproduction

of 3D content is mandatory.

The system is equipped with a

Mounting Assembly with

micro-metric adjustment for

precise alignment of the two

projectors. SIM2’s motorized

Sliding Filter System (SFS)

enables an easy switch to 2D

operation for conventional HD

viewing; this can be carried

out quickly and easily with the

touch of a button. The LUMIS

3D-D, when working in 2D

dual mode, is able to output

up to 6000 ANSI Lumens, with

a Full On/Full Off contrast ratio

over 10,000:1. Available in

SIM2’s classic high gloss Gun

Metal finish.

SIM2 LUMIS 3D LINEUniquely SIM2!

LUMIS 3D LINEKEY POINTS

• 3-chip DarkChip4™ Full HD (1080p)

DLP®-based home theatre projector

• Patented ALPHAPATH™ compact

Die-Cast light engine with precision

glass optics

• 3D features

• PureMovie and PureMotion

technology (active models only)

• 3D Triple Flash technology (active

models only)

• Infitec 3D Filter technology (LUMIS

3D-D only)

• 280W dimmable lamp

• High contrast ratio and brightness

• Completely re-designed electronics

assembly

• Comprehensive choice of inputs

• Choice of three lenses

• Live Colors Calibration 2.0 software

(active models only)

ADDITIONAL DETAILShttp://www.sim2.com/home/en/Grand-Cinema-C3X-Lumis-Series-EN

http://www.sim2.com/home/en/Grand-Cinema-C3X-Lumis-Series-EN







SIM2’s NERO Series is a four-model line

single-chip DLP-based projectors that have the

power and precision required to meet the

demanding criteria of today’s projection

applications: deep black level and accurate

colorimetry, large screen size, ambient light

conditions, artifact-free motion and the ability

to reproduce the extended depth of 3D. In the

NERO, SIM2’s renowned product development

team has created a projector line with the light

output, color accuracy and image clarity

normally only associated with larger and more

costly projector. With its compact chassis,

NERO has the perfect balance of power,

precision and innovation.

NERO 3D-1NERO 3D-1 is compatible with all of today’s

video sources, including 3D(*). A choice of

three lenses along with PureMovie, PureMotion

2D and PureMotion 3D user modes make

NERO 3D-1 a very versatile projector. The

NERO 3D-1 utilizes DarkChip 1080p (1920 x

1080 pixel resolution) and SIM2’s patented

ALPHAPATH™ optical light engine in its

design; this combination of digital micro-mirror

device and precision glass optics produces

images of excellent clarity and color accuracy.

A powerful lamp provides up to 2000 lumens

of light output and a native contrast ratio of

10,000:1.

NERO 3D-2The sleek black cabinet exudes quality, whilst

the technology within exceeds expectation. Its

compact size and curvaceous good looks

make NERO 3D-2 very room-friendly. Bright,

colorful images with a level of clarity to rival the

best movie theaters are all made

possible thanks to SIM2’s

patented optical light engine and

advanced processing electronics.

The NERO 3D-2 adds

DynamicBlack™ to an already

impressive list of features found

in the NERO 3D1.This additional

feature improves black level

performance and contrast ratio

(up to 30,000:1), making shadow

detail and picture dynamics look

even more realistic. The NERO 3D-2 sets new

standards for single-chip DLP® projection,

with PureMovie and PureMotion user modes

optimized for 2D and 3D(*) viewing.

NERO 3D HBThis high brightness version of the NERO

platform is designed to be used with large

screen sizes or in ambient light room

conditions, where high light output is a

necessity. Sharing the same ALPHAPATH™

light engine as the NERO 3D-2 and NERO

3D-1 models, the NERO 3D HB uses light-

tuned optical elements to maximize light

output (up to 3200 lumens) from its 280W

lamp. This is a star performer that has the

power and clarity to satisfy the most

demanding viewer, as well as the ability to

deliver bright, contrast-rich images when room

conditions are less than ideal for projection.

NERO 3D HB has a balanced delivery of both

high brightness and healthy contrast.

(*) A SIM2 3D emitter and glasses pack is

required to initiate this feature (sold

separately).

NERO 235NERO 235 is the ultimate expression of the

NERO design concept: a 2.35:1 format

projector with advanced electronics – the same

as those used in SIM2’s flagship Cinema series

- and precision optics. NERO 235 has a

2560x1600 native pixel resolution chipset that

makes it possible to display a 2.35:1 aspect

ratio image without the need to use an

additional anamorphic lens. No image

manipulation is required, thereby retaining the

purity of pixel shape and position. The chipset

format is switchable between 2.35:1 and

1.78:1 (16:9) to match the typical aspect ratios

of movies, sports and other video materials.

Pure digital connection to the projector is

available via the latest specification HDMI 1.4

ports and professional standard HD-SDI

inputs. Control options include: IR, RS232 and

IP addressable (via LAN connection, client-

server). A dedicated 10/100 Mbit Ethernet

connector is fitted as standard, allowing the

projector to be connected to a LAN network or

to the internet.

SIM2 NERO LINEPower, precision and innovation

NERO LINEKEY POINTS • 1-chip Full HD (1080p) DLP®-based

home theater projector

• Patented ALPHAPATH™ compact Die-

Cast light engine with precision glass

optics

• SIM2 active 3D technology (not

available on NERO 235)

• PureMovie and PureMotion technology

(not available on NERO 235)

• BrilliantColor™ technology (not

available on NERO 235)

• 280W dimmable lamp

• High contrast ratio and brightness

• SIM2 Enhanced Keystone with edge-

blending, warping and spatial color

correction (NERO 235 only)

• PC graphics standards up to WQXGA

and 2K (NERO 235 only)

• Comprehensive choice of inputs,

including HDMI 1.4 with DeepColor

• Choice of four models

ADDITIONAL DETAILShttp://www.sim2usa.com/home/us/nero-line-usa

http://www.sim2usa.com/home/us/nero-line-usa





The MICO 100 series is a truly revolutionary

line: a potent mix of two of the latest

cutting-edge technologies – LED and 3D, in

a stunning new cabinet design, adding

depth to the existing line of MICO models.

This introduction is the world’s first active

3D LED projector line – and yet another

landmark product set for SIM2. SIM2 has

developed an enhanced version of its

PureLED technology for the MICO 150 and

160 models, a true all-digital system, with a

trio of LEDs (red, green and blue) acting as

both light and color source for the DLP® chipset. The purity of color and the ability of this

technology to deliver light as and when it is needed provide the MICO 160 and150 with

the ability to produce rich, dynamic and colorful images, offering a 25% increase in light

output over the existing MICO models. The MICO 160 uses SIM2’s ProPower electronics,

a true dual-channel signal processor that surpasses the home theater standard for 3D

projection, and offers the same optimized picture modes as those used in the LUMIS 3D

Series for 2D and 3D viewing.

SIM2 MICO 100 LINEECO Friendly Design

The new CINEMA line is the culmination of SIM2’s

rich history of designing and manufacturing high-

performance home cinema projectors. Comprising

of the CINEMA 90 and CINEMA 100 models, this

NEW line of 3-chip 3D DLP projectors is designed

for use in Reference Home Cinemas where very

large screens (typically over 15 feet wide) are used

and high light output is mandatory. This delicate

balance between sheer power and the ability to

accurately define the dynamics of an image is

crucial for true high-end image quality. The

CINEMA series, powered by a dual 400W lamp

system, is the new high-end reference standard,

against which all others will be judged. SIM2’s

CINEMA line delivers images with both very high

brightness (up to 10,000 lumens) and high contrast

(up to 10,000:1). SIM2 has created a new

electronics platform (SIM2 PRO POWER) for the

Cinema line, specifically designed with the future in

mind. The creation of a new electronics platform

that has the processing power required to optimally

reproduce video formats like Full HD 3D was a

strict requirement when the unit was designed. The

Cinema line’s advanced video processing

electronics, with enhanced keystone,

‘warping’ and spatial color correction

capabilities ensure that any required

image manipulation, from a vertical

stretch in 3D, to an edge-blended multi-

projector set-up, is easily achieved. An

array of dedicated inputs is available

including HDMI 1.4 and 3G HD-SDI.

SIM2 CINEMA LINEHigh End Reference Standard

MICO 100 LINEKEY POINTS • 1-chip DarkChip Full HD (1080p) DLP®-

based home theatre projector

• Super PureLED and PureLED technology

• SIM2’s PureMotion 2D/3D technology

• PureMovie and PureMotion technology

(active models only)

• DynamicBlack™ technology

• Contrast ratio (Full ON/ Full OFF) up to

>100,000:1 with DynamicBlack™

• Expected LED lifetime: 30,000 hours

• SIM2 Enhanced Keystone adjustment with

edge-blending, warping, and spatial color

correction (MICO 160 only)

• EasyLED control and calibration software

• PC Graphic standards up to WQXGA, 2K and

4K (MICO 160 only)

CINEMA LINEKEY POINTS • High-end Reference Standard 3D

projector line

• 2 Dual Lamp models available (330W

or 400W)

• SIM2’s Triple Flash active 3D

technology

• High brightness (up to 10.000 Ansi

Lumens with SHB lenses)

•Motorized vertical and horizontal

optical shift

• PC Graphic standards up to WQXGA

and 2K

• SIM2 Enhanced Keystone adjustment

with edge-blending, warping and spatial

color correction

• Compression noise reduction,

mosquito noise reduction, advanced

sharpness and texture detail

enhancement

• Wide selection of inputs, including

HDMI 1.4a, dual link DVI and HD-SDI

• Software control via RS232, USB,

LAN, client-server ready for Video Over

IP

(*) With Super High Brightness (SHB)

lenses, available upon request


The CRYSTAL line consists of

two models: CRYSTAL 35 and

CRYSTAL 45. Both share the

same design aesthetics, but

differ in terms of light output

and contrast ratio. CRYSTAL

45 utilizes a reference version

of the CRYSTAL light engine

with select optics plus

enhanced processing

electronics to achieve this

improved performance. DLP®

is the picture technology of

choice for the CRYSTAL 35/45;

a Full HD1080p (1920 x 1080

pixel resolution) chipset is

used in its design, combining

this with DynamicBlack™

contrast-enhancing

technology. The CRYSTAL

projectors are able to deliver

crisp, clear images without the

motion-blur associated with

other picture technologies.

SIM2 has utilized advanced

lamp technology in the design

of the CRYSTAL 35/45 to

further optimize the image

performance of these DLP®-

based projectors. The

electronics used in this system

control the UHP lamp by way

of a two-pulse system: one

bright pulse and one dark

pulse. The dark pulse

enhances contrast, while the

bright pulse improves

brightness. The resulting image

fills the screen with vibrant

colors, deep blacks and bright

whites. The CRYSTAL

projectors are unlike any other

projector on the market; their

compact size, distinctive

cabinet design and assured

image performance mean that

they will very soon become the

centerpiece of your home

entertainment system.

SIM2 CRYSTAL LINEStand out from the crowd

CRYSTAL LINEKEY POINTS • 1 x chip DMDs 0,65” 1080p

• SIM2 DynamicBlack™ Technology enchanced solution

• 3D features

• BrilliantColor™ technology

• Contrast ratio (Full ON/ Full OFF) up to >50,000:1 with

DynamicBlack™

• High brightness up to 3000 Ansi Lumens

• Matte Black and White finish with crystal accents

ADDITIONAL DETAILShttp://www.sim2.com/home/en/crystal-series-en

http://www.sim2.com/home/en/crystal-series-en




september 2011 sim2 newshome theater projector market, the one that i’m most enthusiastic about is...

Documents