ROTARY DISTRICT 5400

FOUNDATION & MEMBERSHIP

SEMINAR

SEPTEMBER 2009

ROTARY HAS A CHALLENGE

Zones 22 - 34(USA, Canada,and Caribbean)

37%

Zones 19 - 21(Latin America)

8%Zones 10 - 16(Europe and Africa)

22%

Zones 1 - 6 (Asia),7 (Philippines only),

and 9 (Korea)24%

Zones 17 - 18(Great Britainand Ireland)

5%Zones 7 (Australia only)

and 8 (South Pacific)4%

ROTARY IN 1998

ROTARY IN 2008

Zones 7 (Australia only) and 8 (South Pacific)

4%

Zones 17 - 18(Great Britainand Ireland)

5%

Zones 1 - 6 (Asia),7 (Philippines only),

and 9 (Korea)26%

Zones 10 - 16(Europe and Africa)

25%

Zones 19 - 21(Latin America)

8%

Zones 22 - 34(USA, Canada,and Caribbean)

32%

Between 2004 & 2009, the US membership in Rotary experienced a loss of more than 25,000 members.

Other countries are seeing a growth in membership.

Membership is the foundation of good Rotary clubs, the District, our Zone and ultimately, RI worldwide.

There is a direct correlation between membership and the ability to fund and accomplish projects.

IN DISTRICT 5400, WE HAVE SEEN A DROP OF 6% BETWEEN JULY 2004 AND JULY 2009

Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09

2087 2098

2071

2004 2010

1973

Rotary District 5400

Year

Membership

THE DISTRICT 5400 MEMBERSHIP COMMITTEE WAS RE-ENERGIZED IN DECEMBER 2008

•Terry Gilbert – DGE•Kathleen Simko- DGN•Amber Campbell•Nancy Burgess•David Penny•Lauren Murdoch•Sanju Choudhry•Krista Cole•Lani VanderBeek•Mark Young

DMC PLAN… Assign a DMC member to all clubs in

District Pattern it after the AG – the DMC is

your club resource in helping with membership

New club formation is being handled by a separate committee

Focus is a three pronged approach:RecruitmentRetentionDiversification

Get a baseline through district wide survey

Begin resource collection for club use

SURVEY SAYS…TIME FOR A QUIZ!

100% of clubs responded to the survey. Rotary is perceived as an ‘old mans’

club! 47% of clubs have a written

membership plan. Only 5 clubs of 40 have experienced a

membership growth in three of the past five years.

All clubs have an orientation for new members.

Death is the #1 reason for losing members.

HOW CAN THE DMC HELP YOUR CLUB GROW?

Keep stressing membership PETS & other seminars Best practices collection Online, web based resources Standardized membership packets &

materials Train us & provide materials Facilitate committee (membership)

meetings Help us make Rotary attractive to younger

members Visioning! (more about this in a minute)

A FEW DISAPPOINTING RESPONSES

“Good one. We would have to want to be helped”

“Not sure District Membership Team can help”

“Probably can’t. District is huge”

“Cannot think of anything”

THE DMC PLAN INCLUDES: Assign DMC member to each club Ask each club to commit to creation of

a written membership plan due by 12/31/09

Utilize the D5400 web site for resource collection which will include:Membership toolkit including link to RI

Rotarian TestimonialsDiscussion Board (tentative)Examples of membership Plans

WHAT WE HAVE DONE SO FAR…• Attend the RI Membership Training in Mesa, AZ (January)• Introduce DMC & Visioning at PETS (March)• Convene club Membership Chair meeting at District Conference (May)• Promote through print & electronic media (various times)

• Conducted a Visioning Facilitation training (July)• Pilot Visioning session with Portneuf RC (September)• 2nd Pilot Visioning planned in Emmett (September)

WHAT WE HAVE DONE SO FAR…

WHAT IS VISIONING? Rotary Visioning is a membership

development tool. Visioning is a proven process designed to

help guide clubs in the creation of a written plan for growth.

Initially developed in 2002 to help a small Rotary club in Minnesota deal with declining membership & lack of direction.

Visioning has grown significantly and to date, more than 400 Facilitators have been trained in 60+ Districts in the US, Canada, Australia & New Zealand.

Over 500 clubs have gone through the Visioning process.

SUCCESSFUL PLANNING THROUGH VISIONING IS

SIMPLE…WE NEED TO DEFINE1. Who are we?2. Where are we?”3. Where do we want to be?”4. How will we get there?5. How will we know when we have arrived?

WHAT DO CLUBS NEED TO DO?

• Make the decision & commitment to participate

•Identify key leaders and members to include in the Visioning process

• Select a Club Visioning Event Coordinator – this person is responsible for organizing all of the logistical details

•Provide date & time options – ideally an weeknight evening from 5:30 – 9:00 pm

•Invite members to complete the Rotary Visioning Questionnaire (online survey)

•Provide appropriate facility & equipment

•Cover costs of event including meal, materials & provision of accommodations (if needed) for 3-4 Visioning Facilitators

WHAT WILL MY CLUB GAIN FROM VISIONING?

•A written plan for club direction•A set of goals to accomplish the plan•Opportunity to engage current members•A plan for membership development through retention, expansion & diversification•Continuity of Leadership•Fellowship and the opportunity for service

VISIONING TESTIMONIAL

“As members of the new Pocatello Portneuf Rotary club, we were very excited to have the opportunity to be included in the Visioning planning that our great District leaders are providing. We felt the entire Visioning process was very worthwhile.  I would highly recommend it whether you are a new club, an old club, doing well, struggling or anywhere in-between.  It will help you re-focus and make sure your efforts are reflecting what your club members really want so their interest remains high and committed.    Many thanks to the DG Elect Terry and his Team for sharing their time and talents with us”

Pam McKinley, Past PresidentPortneuf Rotary Club

IN CLOSING…THE FUTURE OF ROTARY REALLY

IS IN YOUR HANDS.

ARE YOU UP FOR THE CHALLENGE?

YOUR ASSIGNMENTS… Take a brief 5 minute bio-break Assess your club’s interest and

readiness to participate in Visioning 5400! & complete the required interest form

Work individually, grouped in tables with appropriate Assistant Governor, to create the outline of a club membership plan

Complete the club membership outline form and be prepared to report out to the group & turn in your outline