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InfoComm International 102010 InfoComm Global AV Market Definition & Strategy Study
Table of Contents
Executive Summary 1I t d ti 5Introduction 5Global Overview 14
Overview 15Overview 15Products 23Services 37Customers 44Issues and Trends 54Market Estimates 59
North America 60Overview 61Overview 61Products 63Services 77Customers 84
Table of Contents
Issues and Trends 94M k t E ti t 106Market Estimates 106
Latin America 107Overview 108Overview 108Products 113Services 127Customers 133Issues and Trends 143Market Estimates 146
Europe 147Overview 148Overview 148Products 155Services 169Customers 175
Table of Contents
Issues and Trends 185M k t E ti t 189Market Estimates 189
Middle East/Africa 190Overview 191Overview 191Products 195Services 209Customers 215Issues and Trends 225Market Estimates 229
Asia-Pacific 230Overview 231Overview 231Products 239Services 253Customers 259
Table of Contents
Issues and Trends 269M k t E ti t 272Market Estimates 272
Appendix 273
Executive Summaryy
Executive Summary
100,000The future looks bright for pro-AV, with growth for 2009 –2012 projected to be better than growth for 2006 – 2009.The regions experiencing the fastest growth are also the
Global Pro-AV Market (2006 – 2012)
CAGR
50 000
75,000
llions
The regions experiencing the fastest growth are also the smallest: Latin America and Middle East/Africa.Both North America and Europe are expected to see growth of about 9% during the next three years.Growth for the Asia-Pacific region is being held back by the
2006 – 2009: 8%2009 – 2012: 10%2006 – 2012: 9%
53,96667,939
91,180
25,000
50,000
US$ M
i
slow growth of the Japanese market. If Japan is excluded, the Asia-Pacific region will see a CAGR of 15% during the next three years, surpassing growth of the Latin American and Middle East/African markets.Pro AV services are growing faster than products in all
02006 2009* 2012*
Pro-AV services are growing faster than products in all regions, with services growing at 10% while products are growing at 9%.Projectors and displays together account for 21% of the global pro-AV market.Pro AV Market by Region (2009) gFastest growing products are displays, AV conferencing equipment, streaming media & webcasting and wireless connections & software.Projectors and screens & shades are the slowest growing
d t
4%3%
North America
Pro-AV Market by Region (2009)
products.The fastest growing services are programming, maintenance & training and other services.More than ever, services are critical to the success of the systems integrator
45%23% Asia-Pacific
Europe
Latin America
2009*
systems integrator.25%
ME/Africa
* projected © InfoComm International 2010. All rights reserved. 2
Executive Summary
The need for installation and integration services has been driven by the growing demand for applications such as
Pro-AV Products vs. Services (2009)
driven by the growing demand for applications such as digital signage and videoconferencing.The convergence of AV with IT, security, voice and data are also driving the need for integration services.Outside North America, pro-AV buyers are showing little
38%Products
interest in purchasing maintenance contracts. Instead, these pro-AV users usually take the approach of “maintenance on demand” where maintenance is more reactive than proactive and focused on repairs.Programming has become increasingly complex and
62%
ProductsServices2009*
Programming has become increasingly complex and represents a growing percentage of most AV installations.Education is the fastest growing customer segment. Other fast-growing segments are government, corporate and hospitality.Pro-AV Market by Product (2009)
18%
34%
Displays
AV Acquisition & DeliveryAV C f i
yThe slowest growing customer segments are rental & staging companies, home/residential and retail/distribution.Large events like the Olympics and World Cup are driving growth in Europe, Latin America and Africa.
13%
9%
AV Conferencing
Projectors
Sound
Quality and quantity of staff is a pressing issue in many regions. Many pro-AV vendors expressed concerns about the quality, quantity and professionalism of pro-AV staff. Pro-AV vendors in many regions are concerned that skill levels are not keeping pace with technology.
2009*
9%
16%10% Reinforcement
Other
levels are not keeping pace with technology.
* projected © InfoComm International 2010. All rights reserved. 3
Executive Summary
Green AV is not clearly defined and tends to mean something different to everyone; in the simplest terms, green AV means being more energy efficient and
Pro-AV Market by Services (2009)
2% I t ll ti /I t tig g gyenvironmentally friendly. Green AV is a key issue in North America and less so in Western Europe, but not even on the radar in Latin America, Eastern Europe, Middle East, Africa and Asia-Pacific.Videoconferencing is a fast growing product worldwide2009*
4%
18%
2% Installation/Integration
Design
Rental & StagingVideoconferencing is a fast growing product worldwide. Videoconferencing has been a “bright spot” for many AV professionals over the last three years with a positive outlook for the next three years as increased usage of the technology continues.
2009*56%
4%
16%Programming
Maintenance
Other ServicesDigital signage is an important, global trend; in most regions, digital signage is starting to take off. AV integrators have been making inroads in the digital signage industry and the consensus is that AV professionals are gaining share in the market Many AV integrators report that their
Pro-AV Market by Customer (2009)
Other Services
29%27%
Corporate
Government/Military
Venues/Events
share in the market. Many AV integrators report that their digital signage business has increased in excess of 40%.Just as “anywhere computing” is becoming increasingly prevalent, pro-AV is heading toward “anywhere AV.”End-users and vendors alike are drawn increasingly to “cloud”
12%10%
6%
Venues/Events
Education/Training ServicesRetail/Distribution
solutions that provide greater flexibility and fewer constraints.2009*
16%Other
* projected © InfoComm International 2010. All rights reserved. 4