Search Engine Optimization?(SEO)

Presented by: Chithra & Usha

What is SEO

TARGET AUDIENCE & ELIGIBILITY CRITERIA

Why SEO for a career?

SEO JOB TREND

SEO CAREER DEVELOPMENT LIFE CYCLE

Foundation Basics OF SEO

IMPORTANCE OF FOUNDATION

SEO PROCESS FLOW

SEO Process Hierarchy According To the Designation At Basic Level

SEO WEBMASTER

Why SEO in Cegon Soft? How we Different form Others?

SEO Career from Cegon Soft

Launch Plan

Today the world is about Internet be it personal or

business. Every business & many individuals own a website

for various reasons

Websites have become a major part of everybody’s life &

there are millions of business that take place every day

online alone

To search websites SEARCH ENGINES such as GOOGLE,

YAHOO, BING etc are used & they find the websites and

rank them as results

Cont…

So having only a website WILL NOT SERVE the purpose.

As there are N number of people searching for various

websites every minute & they will visit the websites

that are RANKED BY GOOGLE, YAHOO, BING etc…

It is the SEO Professionals who make a websites rank in

GOOGLE, YAHOO, BING & get them ranking

Without being listed in the Search Engines, there might

be no visitors to the website & this will affect the

business owners because of which SEO is given utmost

importance.

People from NON IT & IT Background as SEO is not about coding/programming

BCOM, MCOM, BCA, MCA, BBA, MBA, BBM, MBM, BE, BSC, MSC, MSC IT, Diploma, MARKETING STREAM, NON IT BACKGROUND

WITH GOOD ENGLISH AND BASIC INTERNET KNOWLEDGE Like

What Is Facebook. What Is Website. What Is Google Search Engine.Article Writing. What Is Social Media.

People interested to work as Freelancers Cont…

People looking for Self employment Opportunities

Business people who are looking at implementing

SEO for their own business

People who are interested in an Online marketing

career

Freshers and Job Seekers who are looking at Non IT

Career

SEO is a well paid and most wanted profile in today’s market

SEO can be learnt and worked upon by ANYONE. There is no specific background needed.

From huge businesses to small enterprises about 90% have opted to online marketing so the need of SEO specialists is huge

SEO also allows plenty of freelancing & self-employment opportunities

Cont…

SEO Industry is still considered very new and its moving to its growth stage with a tremendous speed which also means that SEO professionals will be most sought after.

SEO jobs are almost recession proof as SEO costs are less when compared to other marketing expenses & companies survive on SEO marketing alone

SEO is GLOBAL & is recognized in ALL COUNTRIES including US, UK, Australia, Canada etc.

Cont…

Foundation OF SEO

Project - Requirement

Consultant/Analyst/Developer/Manager

SEO Expert ( SEO Web Master )

Cont…

Technology Knowledge + SEO + Internet Standards

SEO: Added Essence In Eligibility Criteria For IT Employee

All Company Requires IT-SEO Skilled Employee.

Relationship of SEO And Technology.

Business Relation With SEO.

Relationship Of Online Source With SEO And Business

SEO And Online Web Competition.

Web Internet Standards For Company.

Social Presence And SEO

Business Requirement Gathering And Analysis

Resource Collection From Client

SEO Plan.

SEO Reporting And Results Tracking

SEO Success Graphs.Cont…

To Learn the process one should know the foundation. Can

you drive BIKE before learning BICYCLE….? It is a RISK!!!

The Foundation Level stands as a pre requisite for the

whole SEO Process. It will help students to understand the

Core Requirement And Needs Of SEO Process clearly and

easily.

This is mandatory for every individual For Whole Course.

3. SEO Reporting Executive

4. SEO Manager Cordination of SEO

Consultant Cordination of SEO

Analyst Cordination of SEO

Developer Cordination of SEO

Reporting Executive

1. SEO AnalystOnline Source CollectionSEO Plan PreparationResource Sorting and Segregation According To PlanSEO Inputs Submission To Production Unit.

2. SEO DeveloperSEO Process Tools And Process

SEO On Site OptimizationSEO Off Site Optimization

Google AdwordsGoogle Analytic’sOther Software’s And Websites

1. Manages SEO MANAGER ROLE2. Additional SEO Qualifications

ORM (Online Reputation Management)

SEO Project Cordination And Implementation.

Content Management System Projects

Wordpress

Joomla

Drupal

Configuration Of CMS And SEO

Internet And Search Engine Marketing (SEM)

Business development tracking through SEO process

Social Media Development And Marketing, Forums, Directories,

Blogging, Classifieds, Business promotional Activities

Good Infrastructure

Well Cum Experienced Trainer

Placement Assistance

Placement Oriented Classes ( Aptitude, Soft skills,

Communication, Resume Building)

Live exposure on Projects

Job fairs

Affordable Payment Mode

Competitor for SEO – Abile Technologies

Good Infrastructure

Well Cum Experienced Trainer

Placement Assistance

Placement Oriented Classes ( Aptitude, Soft skills,

Communication, Resume Building)

Live exposure on Projects

Job fairs

Affordable Payment Mode

Offer Prize in 15000INR

Demands In SEO

Fast Track Mode (If needed)