seo & your digital marketing strategy
TRANSCRIPT
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SEO.YOUR BRAND.YOUR STORY.
SEO Plays a Role in Almost Every Facet of Your Digital Marketing Strategy
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SO WHAT’S NEXT?
Now that you know where you want to be, or better yet should be, it’s time to get smart with tactics. With SEO.
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SEO IS AN INTEGRAL PART OF DIGITAL MARKETING
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HISTORICAL CONTEXT OF SEO
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WHITE IS A WORD ON A WHITE WEB PAGE THAT IS WHITE
BECAUSE THE BACKGROUND IS WHITE. WHITE IS A COLOR.
WHITE IS NOT BLACK. WHITE IS LIGHTER THAN GREEN.
THERE IS ALSO BRIGHT WHITE, DARK WHITE, OFF WHITE, ETC.
ETC.
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SEO TODAY
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THE GOAL OF SEO
• Organic traffic• Less paid spend• Sound platform• Engagement• Authority• Top brand
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SEO AND DIGITAL MARKETING
Consumer• Personas
Platform• CMS• Technical SEO• Local SEO• UX
Cornerstone Content• On-page SEO• Local SEO
Offer• Consumer
Focused• Buying Process
Focused• Valuable to
Consumer
Content• On-page SEO• Local SEO
Amplification•PR•Social Media
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SEO IS TECHNICAL
• Code• Titles• Descriptions• Headers• Sitemaps• Crawling
• Content• Speed• URLs• Mobile• Linking
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SEO IS LOCAL
• Google My Business• Reviews, Reviews,
Reviews• Local on-page
optimization• Local directories• Link building• Local content
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SEO IS USER EXPERIENCE
• Design• Navigation• Mobile
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SEO IS CONTENT
• Blog• Infographics• Cornerstone• White Papers
• eBooks• Case Studies• Videos• Presentation
s
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SEO IS PROMOTION
• Outreach– Similar
Content– Influence
rs– Resource
s
• SEM• Paid Social• Third Party
Sites• Snippets for
Sharing
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SEO IS SOCIAL
• Facebook• Twitter• LinkedIn• Google+
• Pinterest• Instagram• Reddit• Snapchat
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SEO IS MOBILE
• Over 50% local searches on-the-go
• More mobile searches than desktop
• Mobile intent of users?• Responsive not enough
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SEO IS (STILL) LINK BUILDING
• Outreach• Directories• Sponsor• Badges
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WHAT YOU CANDO TODAY
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LOCAL SEOWHAT YOU CAN DO TODAY
• Google My Business (tie-in all Google business products)• Reviews, Reviews, Reviews (Google, Yelp, Facebook)• Local on-page optimization (map, address, phone, hours)• Local directories (top local directories)• Link building (partners, vendors, associations)
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GENERAL SEOWHAT YOU CAN DO TODAY
• Focus on site speed (target < 2s)• Better link-building (PR and outreach)• Multiple channel presence (social, apps, directories)• Keep up with your Google Webmaster Tools (monthly)• More in-depth, niche articles (quality, valuable content)
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Contact Us for a Free SEO Audit
Jeff LizikCxO, Director of Digital [email protected]://c-leveled.com