seo workshop 20 07-2010
DESCRIPTION
Helen Trendell - SEO workshop for Women in MediaTRANSCRIPT
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SEO RulesBy Helen Trendell,Digital Director
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What is Search Engine Optimisation (SEO)?
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SEO = found in the organic results
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Benefits of SEO?
• Improve online reputation• Increase website traffic• Grow leads• Drive sales ... all without a media budget.
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The 8 Rules of SEO
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Findability
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TOOL 1: Keyword Select Tool https://adwords.google.com/select/KeywordToolExternal
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Indexability
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TOOL 2: Indexed Pages Checker Google search “site:yoursite.com”
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Accessibility
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Usability
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Tool 4: Mobile Simulator http://emulator.mtld.mobi/emulator.php
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Linkability
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Shareability
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Trackability
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Convertability
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Q&A
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More SEO?Copies of this presentation are available on request via: [email protected]://uk.linkedin.com/in/helentrendellhttp://twitter.com/helentrendell
Blogs, podcasts & white papers via:www.sitevisibility.co.uk