Hi!

I’m Farid Asadi

UI/UX DesignerSEO & Google Analytics Specialist

SEOSearch Ranking

Factors

WHY SEO?

Not Cost, but Investment

Find Your Website

MarketingTrust

High Quality Traffic

…

Ranking

Factors

In timeRanking Factors

2015

1. The algo is flattening, and the days of a single factor having an overwhelming impact are fading.

2. Links while still powerful, don’t feel like an overwhelming ranking force to SEOs.

3. Engagement data is on raise.

2009

Ranking FactorsThe Future of Search

Increase:Mobile friendliness

responsive

CheckMobile friendlyhttps://www.google.com/webmasters/tools/mobile-friendly/

CheckMobile friendlyhttps://www.google.com/webmasters/tools/mobile-usability

Increase:Quantity/quality of instant answers provided in SERPs

Increase:Usage data (CTR, dwell time)

High CTR

Dwell time

Increase:Readability/usability/design

Increase:Influence of structured data in SERPs

Structured data

CheckStructured datahttps://developers.google.com/structured-data/testing-tool/

Increase:Site speed

CheckSite speed: PageSpeed Insightshttps://developers.google.com/speed/pagespeed/insights/

CheckSite speed: GTmetrixhttps://gtmetrix.com/

Increase:

HTTPS

Using HTTPS checklist Make sure every element of your website uses HTTPS, including widgets, java script,

CSS files, images and your content delivery network. Use 301 redirects to point all HTTP URLs to HTTPS. This is a no-brainer to most SEOs,

but you'd be surprised how often a 302 (temporary) redirect finds its way to the homepage by accident

Make sure all canonical tags point to the HTTPS version of the URL. Rewrite hard-coded internal links (as many as is possible) to point to HTTPS. This

is superior to pointing to the HTTP version and relying on 301 redirects. Register the HTTPS version in both Google and Bing Webmaster Tools. Update your sitemaps to reflect the new URLs. Submit the new sitemaps to

Webmaster Tools. Leave your old (HTTP) sitemaps in place for 30 days so search engines can crawl and "process" your 301 redirects.

Update your robots.txt file. Add your new sitemaps to the file. Make sure your robots.txt doesn't block any important pages.

If necessary, update your analytics tracking code. Most modern Google Analytics tracking snippets already handle HTTPS, but older code may need a second look.

Stay the same:URL structures/formatting/optimization

URL structure best practice

URL structure best practiceRel canonical

<link rel="canonical" href="https://anetwork.ir" />

Shorter > longer

anetwork.ir/services/ anetwork.ir/our-services/

Fewer folders is generally better

anetwork.ir/news/twitter/new-polls anetwork.ir/news/twitter-new-polls

URL structure best practice

Stay the same:Internal Links

Internal links

More internal links ≠ better SEO

Internal links must help user engagement

Decrease:Influence of anchor text

Anchor Text<a href="https://anetwork.ir">ای نتورک</a>

Branded anchorsanetwork ,ای نتورک

Generic anchors... ،کلیک کنید، اینجا، اطالعات بیشتر، ثبت نام

Naked link anchorshttps://anetwork.ir, https://www.anetwork.ir, www.anetwork.ir, anetwork.ir Image anchors

Exact match anchors... ،تبلیغات، تبلیغات کلیکی، بازاریابی دیجیتال، تبلیغ

…

Conclusion

Resources• Moz• Search Engine Land• Google Developers

Thank You!Twitter: @fariidasadi