A Revolution

In

Search Engine Optimization

With:

Altaf Gilani, Project Manager

Re-defining Search Engine Optimization….

ON :

Thursday, October 18, 2012

Panda Update #20 - Sept. 27, 2012

For More Info: http://searchengineland.com/google-panda-update-20-released-2-4-of-english-queries-impacted-135291

EMD Update #1 - Sept. 28, 2012

For More Info: http://searchengineland.com/low-quality-exact-match-domains-are-googles-next-target-134889

Penguin Update #3 - Oct. 5, 2012

For More Info: http://searchengineland.com/google-penguin-update-3-135527

Top Heavy #2 - Oct. 9, 2012

For More Info: http://searchengineland.com/google-page-layout-algorithm-update-135847

Defining Search Engine Optimization….

4 Major Updates by Google in 15 Days(Sept 27 to Oct 09, 2012)

• Panda Update 20: Sept. 27, 2012

• EMD Update 1: Sept. 28, 2012

• Penguin Update 3: Oct. 5, 2012

• Top Heavy 2: Oct. 9, 2012

Panda’s History

• Panda Update 1, Feb. 24, 2011 (11.8% of queries;

announced; English in US only)

• Panda Update 2, April 11, 2011 (2% of queries;

announced; rolled out in English internationally)

• Panda Update 3, May 10, 2011 (no change given;

confirmed, not announced)

• Panda Update 4, June 16, 2011 (no change given;

confirmed, not announced)

• Panda Update 5, July 23, 2011 (no change given;

confirmed, not announced)

• Panda Update 6, Aug. 12, 2011 (6-9% of queries in

many non-English languages; announced)

• Panda Update 7, Sept. 28, 2011 (no change given;

confirmed, not announced)

• Panda Update 8, Oct. 19, 2011 (about 2% of

queries; belatedly confirmed)

• Panda Update 9, Nov. 18, 2011: (less than 1% of

queries; announced)

• Panda Update 10, Jan. 18, 2012 (no change given;

confirmed, not announced)

• Panda Update 11, Feb. 27, 2012 (no change given;

announced)

• Panda Update 12, March 23, 2012 (about 1.6% of

queries impacted; announced)

• Panda Update 13, April 19, 2012 (no change given;

belatedly revealed)

• Panda Update 14, April 27, 2012: (no change given;

confirmed; first update within days of another)

• Panda Update 15, June 9, 2012: (1% of queries;

belatedly announced)

• Panda Update 16, June 25, 2012: (about 1% of

queries; announced)

• Panda Update 17, July 24, 2012:(about 1% of

queries; announced)

• Panda Update 18, Aug. 20, 2012: (about 1% of

queries; belatedly announced)

• Panda Update 19, Sept. 18, 2012: (less than 0.7%

of queries; announced)

• Panda Update 20 , Sep. 27, 2012 (2.4% English

queries, impacted, belatedly announced

Other Updates History

• Penguin 1: April 24, 2012 (3.1%)

• Penguin 2: May 26, 2012 (less than 0.1%)

• Penguin 3: Oct. 5, 2012 (0.3%)

Penguin History

EMD #1, Nov 11, 2010 (no change given;

confirmed, not announced)

Top Heavy 1: Jan. 19, 2012 (impacted less

than 1% of English searches)

Top Heavy /

Page Layout Algorithm

Exact Match Domain

Now?

What to do?

Defining Search Engine Optimization….

Defining Search Engine Optimization….

1. Don’t Over use Exact Match Domain Names

2. Unique Content on Your Website’s each and every page

3. NO Canonical issue:a. With and without WWWb. One Content should not be served on 2 different URLs

4. Do not stuff Keywords in i. Titleii. Metatagsiii. Header Tagsiv. Body Contentv. Internal Linking Structure vi. Footer Links

My Top 20 Tips

Defining Search Engine Optimization….

5. Don’t use any Black Hat Techniques like:i. Hidden Textii. Hidden Linksiii. Cloakingiv. Bulk 301 Redirectsv. Excessive use of No-follow tagvi. Etc.

6. Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.

7. If your site participates in an affiliate program, make sure that your site adds value.

My Top 20 Tips

Defining Search Engine Optimization….

8. Don’t Buy Links

9. Don’t use exact-match anchor text. Too many inbound links with rich anchor text.

10. Don’t get lots of low quality links

11. Don’t get off-topic links, regardless of type of link.

12. Don’t get links from other geo-targeted or language website.

13. Avoid links to web spammers or "bad neighborhoods"

14. Don’t do Comment Spam

My Top 20 Tips

Defining Search Engine Optimization….

15. Don’t Syndicating duplicate / similar content on lots of website/directories

16. Identifying & Remove Spammy, Paid Text Links via Google Disavow Tool

17. Increase Usability of Website to lessen bounce rate or Exit Rate

18. Decrease Page Loading Time

19. Do Use Optimized Images / Videos on webpagesi. Which Loads Fastii. Use Proper Naming Conventionsiii. Use proper Alt tags

20. Use proper call-to-actions for better conversions

My Top 20 Tips

Defining Search Engine Optimization….

5 Pillars to Remain Future Proof

1. NO Duplicate Content2. Don’t do over on-page optimization3. Don’t over-optimized exact anchor text4. Don’t get lots of low quality OR off-topic links5. Focus on Users

Previously, Google Use to

Filter Bad Links

But

Now It Hurts…!

So What to do?

Negative SEO?(If you cannot make your line longer, cut your competitor’s line)

For More Info: http://googlewebmastercentral.blogspot.in/2012/10/a-new-tool-to-disavow-links.html

NO… You Cannot Now…!

Here is Google’s New Tool to Fight

Against…

DisAVow Tool

Step - #1

Login to Webmaster Tool

and Openhttps://www.google.com/webmasters/tools/disavow-links-main

DisAVow Tool

Step - #2

You’ll then be prompted to upload a file

containing the links you want to disavow.

DisAVow Tool

Step - #3

All you need is a plain text file with one URL per line.

An excerpt of a valid file might look like the following:

# Contacted owner of spamdomain1.com on 7/1/2012 to

# ask for link removal but got no response

domain:spamdomain1.com

# Owner of spamdomain2.com removed most links, but missed these

http://www.spamdomain2.com/contentA.html

http://www.spamdomain2.com/contentB.html

http://www.spamdomain2.com/contentC.html

DisAVow Tool

Matt recommends

SEOs do not “chase the algorithm”

and instead try to predict where

Google will be going in the future.

Change, before you’re changed!

By: Altaf Gilani,

Project Manager

By: Altaf Gilani,

Project Manager