SEO performance metrics that actually matter

Jon Henshaw@RavenJon

NO RANKING RESULTS!!!

Google doesn’t want you scraping their search engineand they’re about to declare war.

(not provided)

SUCKSNot provided sucks and is here to stay. Especially because of

the onset of browsers turning on SSL search by default.

Why does Google hate us? They don’t.They’re making business decisions that make sense for them, and they’re also protecting themselves against privacy laws.

Google provides search query data with average position, which is better and more accurate than scraped SERPs. Scraped SERPs is not an accurate representation of how well a keyword is actually performing.

Data is fully exportable.

What clients really

NEED&WANTHint: It’s not a ranking results report

More Organic Traffic

More Targeted Traffic

More Conversions

More Money!!!

Go to http://gaconfig.com to help you set up event and goal tracking.

gaconfig.com

In Google Analytics create an advanced segment for Organic traffic.

Connect Google Analytics with your site on Google Webmaster Tools

Enable comparative date ranges to see change over time.

Enable the Organic Custom Segment in order to properlyfilter Goals, Landing Page, etc…

Referral Traffic +Goals +Links Built_______________= Awesome

Raven combines this data into a report thatcan further communicate the positive impact alink building campaign has on site performance.

Use Screaming Frog and Excel or Raven to crawl and report on changes and fixes over time and tie it together with improvements using Google

Analytics data.

customreportsharing.com

Bam!

Jon Henshaw@RavenJon