seo metrics & leveraging big data by marty weintraub

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SEO Metrics & Leveraging Big Data Marty Weintraub Founder & Evangelist @aimClear

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Smx West 2014 Session #Smx #24A - Life After Not Providedpresentation Seo Metrics & Leveraging Big Data By Marty Weintraub By Marty Weintraub @Aimclear Of Aimclear

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Page 1: SEO Metrics & Leveraging Big Data by Marty Weintraub

SEO Metrics & Leveraging Big Data

Marty WeintraubFounder & Evangelist@aimClear

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Big Data Is WTF Somebody Says It Is

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SEO Measurement, Better Than Before We Lost KWs

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SEO Metrics & Actionable Big Data

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Competitive SEO Gap Analysis & Imputed Competitive Traffic Share

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• Know Keyword Search Frequency

• Know Unpersonalized Rank

• Calculate CTR For Rank

• Impute SEO Competitive “Traffic Share”

For Your Brand & Competitors:

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Big Data, Social Signals & Links

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• Big Data Is What Helps You Sell

• Seek action items in the metaphors

• “Where does this data come from”

• Get to the bottom of what vendors are really selling

Big Data, SEO & And You…

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Thank You!

Marty WeintraubFounder & Evangelist@aimClear