SEO in 2016

www.digital22.com

A quick intro...

● My name is Rikki Lear

● I am a Director at Digital 22

● Been working in SEO for 7 years

● New dad (that’s why I look so tired!)

State of play

www.digital22.com

The is a lot of hype in SEO

… and it’s very easy to get carried away on thing that MIGHT have an

impact

“GOOGLE GLASS WILL CHANGE

SEARCH FOREVER”

“WEARABLE TECH WILL DISRUPT

SEARCH”

“FORGET KEYWORD RESEARCH AND

START TOPIC MODELLING”

“WHY YOU NEED SEMANTIC

CONNECTIVITY”

“SEO IS ALL ABOUT CONTENT”

Thedata

www.digital22.com

A warning… we are working with correlation

data

www.digital22.com

Off site factors

1

2

3

4

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On site factors

1

2

2

3

www.digital22.com

The top 5’s

What we are working on…1. Quality Of Content

2. Unique Content3. Domain Authority

4. Keyword In The Title Tag5. Quality Of Links

What we should be working on…1. Page Authority

2. Keyword In The Title Tag3. Removing Unnatural Links4. Number Of Unique Links

5. Keyword v Page Relevance

(According to the data)

What to expect

www.digital22.com

Voice search

www.digital22.com

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Mobile first?

www.digital22.com

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Organic CTR will drop

Scary stats

www.digital22.com

Thanks for listeningAny questions?

Slides will be shared on Slideshare via email and on the LinkedIn group