seo for small business
TRANSCRIPT
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Google + Small Business- SEO, SEM & Adwords- SBDC, Aug 2010
Charlie GunninghamManager, reiwa.com
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2Facebook + Small Business
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3Facebook + Small Business
90% of sites are still brochure sites
- 1 way, (“static”)- no interaction- not grabbing emails (#1 goal)- flash, html, not updated, not SEO’d
–
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4Facebook + Small Business
YOUR SITE1. Are you on the 1st page of Google for your ‘golden phrase’? (Y/N/sometimes)2. Are you #1 result ? (Y/N/sometimes) 3. Does your site load in under 5 seconds? (Y/N)4. Is the info all up to date? (Y/N/sometimes) 5. Is there something on your site that changes? (Y/N) 6. Are you proud of your site? (Y/N) 7. Has your site been optimised (redesigned) for mobiles? (Y/N) 8. Do you get leads/enquiries off YOUR site? (Y/N/sometimes) 9. Does your site interact with your social media? (Y/N) 10. Do you regularly collect email addresses of visitors to your site? (Y/N/sometimes)
Yes = 3 (for Yes/No Sometimes) or 1Sometimes = 1 No = 0
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5Facebook + Small Business
YOUR SITE
Score:16+ fantastic!10-15 needs help, but OK5-9 poor, needs urgent help!<5 thanks for being honest, but take the site down
now!!!
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6Facebook + Small Business
“Dynamic” sites
- powered by database (CMS)- update DB, updates site- interactive, social media- local info (blogs, …)- mobile, apps (smart phones, iPhone, iPad)
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7Facebook + Small Business
Why have a site?
1. Branding2. Differentiation3. Your listings only4. Your message, in control5. Power of the media, broadcasting
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8Facebook + Small Business
It’s like having your own radio station!
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9Facebook + Small Business
Why have a site?
6. Make it earn money!
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10Facebook + Small Business
HOW to build traffic?
1. Know thyself (measure it)2. Google Analytics3. Smarter Stats4. Nielsen/Hitwise5. Alexa.com >> demos
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11Facebook + Small Business
Measuring What?
1. Hit? << NO!2. PageView3. Visitor Session4. Unique Visitor/Browser5. Time per visit6. Bounce Rate7. Repeat Visitors
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12Facebook + Small Business
Building Traffic
1. Self2. Word of mouth3. Cross media4. Social media5. SEO6. PPC - Facebook
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13Facebook + Small Business
7. PPC – Google8. Partnerships9. Linking…. BIG GAP between #9 and # 10!!! ….
10. PR, events, editorials, awards11. Ads
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14Facebook + Small Business
Before we move on…
My Site?AUDIT - Where are we?
PLAN – Where do we want to be?ACTION – What are we going to do about this?
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15Facebook + Small Business
FACTS
- 90% web sessions begin with a search- 85% of ALL traffic is referred via a search engine- Google Australia = 300,000 searches/min- 61% of searches result in OFFLINE purchases
and Google is 87% of all search in Aus89% of all clicks are from SEO (not PPC)
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16Facebook + Small Business
Google Eyes (SEO)
- reads text, can’t read images- hates flash, frames- reads top left to bottom right- reads title tag- reads <H1> <H2>.. Tags- reads text on page- loves to see updates of text, and links IN
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17Facebook + Small Business
PLUS- being updated- relevancy- popularity- older- larger- site maps- submission- blog
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18Facebook + Small Business
PLUS- alt tabs on images- RSS feeds- social media- well named links- dummy sites- keyword analysis- check analytics…
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19Facebook + Small Business
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20Facebook + Small BusinessREIWA Property Management Breakfast, 16th July 2009 Slide 20
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21Facebook + Small Business
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22Facebook + Small Business
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23Facebook + Small Business
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24Facebook + Small Business
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25Facebook + Small Business
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26Facebook + Small Business
URL Rewriting
- creating dynamic SEO friendly web addresses (instead of ‘Egyptian script mumbo jumbo’!)
www.yournamecom.au/real-estate/subiaco/address
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27Facebook + Small Business
MYTHS
Meta keyword Tag white text on white background multiple domains resubmitting weekly doorway pages
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28Facebook + Small Business
SNAKE OIL SALESMEN
Google endorsed partner Link outs are good SEO is a black art Guarantees for Page 1 ranking It’s just so easy! Small text We get you on hundreds of search engines!
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29Facebook + Small Business
Search Engine Marketing (SEM) - beyond SEO, what else can you do?
1. Google Adwords2. Facebook Ads
- CPM = cost per thousand impressions - CPC = cost per click- CTR = click through rate
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30Facebook + Small Business
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31Facebook + Small Business
FB Advertising vs Google Adwords(Pay Per Click – PPC)
Google ads:Search terms
Ppl declare handBid for phrases
WA only, time of day
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32Facebook + Small Business
GET STARTED
1. Keyword analysis2. GMail account3. Google.com.au/adwords4. Monitor
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33Facebook + Small Business
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34Facebook + Small Business
Conclusions from today _ what are they - for you?
Take-Aways from today _ what are you going to do … as of tomorrow?
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35Facebook + Small Business
THANK YOU!
- and all the best with SEO/SEM!
- for these slides, contact me… [email protected] 0411 092 669