seo for business

w: JonnyRoss.com@jrconsultancy

The Broadband East Riding Project

SEO for Business by

Jonny Ross

http://www.jonnyross.com/

http://twitter.com/jrconsultancy


Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce




Broadband Project aims

• To help East Riding Businesses get more out of being connected to and to help them grow.

• To help businesses make use of the superfast connections being rolled out across the county (ongoing at present, most places not upgraded yet in the East Riding)

Broadband East Riding is part of East Riding of Yorkshire Council’s Economic Development department, and its entirely paid for with funds from the European Regional Development Fund (‘European money’). So its wholly FREE to businesses.




Format of Support

• Direct 1-to-1 support with a broadband dedicated business advisor (me!),

• Attendance at workshops covering a variety of topics – first ones available starting 10 June

• Bespoke recommendations tailored for each business – IT diagnostic reviews and reports




Project

• Project runs to September 2015. • The project representatives are available to

speak to and ask questions today




Search Engine Optimisation

• Create great content• Ensure this content is accessible to search

engines.• Make pages unique and relevant• Make the content popular




On Site

• Keywords• Content• Technical Aspect• Usability




Off site

• Relevancy• Links• Reviews• Reputation




SEO Audit

• Onsite coding • Usability audit (usertesting.com)• Site Speeds and performance• Keywords• Offsite Work• Ranks and Reporting & Traffic analysis




http://www.asos.com/H-O-U-S-E-of-H-A-C-K-N-E-Y/HOUSE-OF-HACKNEY-Velvet-Dungarees-In-Poppy-Print/Prod/pgeproduct.aspx?iid=2935881&cid=13525&sh=0&pge=0&pgesize=36&sort=-

1&clr=Medium+black



http://www.asos.com/H-O-U-S-E-of-H-A-C-K-N-E-Y/HOUSE-OF-HACKNEY-Velvet-Dungarees-In-Poppy-Print/Prod/pgeproduct.aspx?iid=2935881&cid=13525&sh=0&pge=0&pgesize=36&sort=-1&clr=Medium+black






Offsite SEO / Link building• Directories• Articles• RSS feed submissions• Guest Blogging• Press Releases• Social Bookmarking• Social Sharing• Local Engagement• Suppliers• Video• Blog / Forum commenting

• Create Link bait!




Top SEO Tips for Webstores

• Use SEO friendly URL’s– http://www.petsmart.com/product/index.jsp?productId=2753029

– Should be– http://www.petsmart.com/tetra-whisper-air-pump

• Ensure that there is only one version of your website (try http://amazon.com)

• Use Xenu or Screaming Frog to check for errors



http://www.petsmart.com/product/index.jsp?productId=2753029



http://www.petsmart.com/tetra-whisper-air-pump



http://amazon.com/


Schema / Rich Snippets




Canonical Tags




• Image file names don’t use img123.jpg• Affiliate schemes?– Have a policy – Offer unique content

• W3C Check your sites code http://validator.w3.org/

• Don’t use the same IP/Domain name to email from

• Discontinued Products• Ensure you are signed up to WMT• Use e-commerce tracking on Google Analytics



http://validator.w3.org/

http://validator.w3.org/


“This year, 15% of online retail sales will take place via mobile devices, according to eMarketer, up from 11% in 2012. By 2017, the percentage will rise to 25%. “




Challenge Me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time for questions

• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

• Carry on the conversation with me on twitter @jrconsultancy



http://feedburner.google.com/fb/a/mailverify?uri=JonnyRossConsultancy



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