SEO Basics for Your Business Audio: Use your microphone and

speakers (VoIP) or call in using your telephone.

United States: +1 (484) 589-1010 Access Code: 112-226-261

Presenter: Gloria Rand SEO Copywriter

Attendees: Click Audio Setup on your control panel to make sure your speakers or headset work properly before the webinar begins

How to Participate Today

• Open and close your Panel

• View, Select, and Test your audio

• Submit text questions

• Raise your hand

• Q&A addressed at the end of today’s session

• Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session

Former writer/producer for “Nightly Business Report” on PBS

SEO Copywriter & Social Media Consultant

Gloria Rand’s Blog named one of the Top 11 SEO Copywriting Blogs by Wordstream Internet Marketing

Overview

• What is SEO and why is it necessary?

• SEO Techniques

• SEO & Social Media

• 8 Common SEO Mistakes

What is SEO & why do I need it?

• Drives quality traffic to your website

What is SEO & why do I need it?

• Drives quality traffic to your website

• SEO + web visitors = $ for your business

SEO Techniques

• White Hat vs. Black Hat

SEO Techniques

• White Hat– Keyword Research

SEO Techniques

• White Hat– Keyword Research

• Google Adwords • Wordtracker.com• Competitors’ websites

Google’s Wonder Wheel

Related Searches

SEO Techniques

• White Hat– Keyword Research – Meta Tags

SEO Techniques

• White Hat– Keyword Research – Meta Tags – Write Copy for Visitors NOT Search Engines

SEO Techniques

• White Hat– Keyword Research – Meta Tags – Write Copy for Visitors NOT Search Engines– Inbound links, Backlinks

Inbound links

Backlinks

• Professional associations

Backlinks

• Professional associations

• Directories – Yahoo, DMOZ

Backlinks

• Professional associations

• Directories – Yahoo, DMOZ

• Blogs

Backlinks

• Professional associations

• Directories – Yahoo, DMOZ

• Blogs

• Online Press Release Sites

Backlinks

• Professional associations

• Directories – Yahoo, DMOZ

• Blogs

• Online Press Release Sites

• Social Networks – Facebook, Twitter, etc.

Backlinks

• Professional associations

• Directories – Yahoo, DMOZ

• Blogs

• Online Press Release Sites

• Social Networks – Facebook, Twitter, etc.

• Article directories – Ezinearticles.com

SEO Techniques

• White Hat– Local Directories / Reviews

SEO Techniques

• Black Hat – Keyword stuffing

SEO & Social Media

Google Page One Results

Google Page One Results cont.

8 Common SEO Mistakes

1. You optimized for common, popular words

8 Common SEO Mistakes

1. You optimized for common, popular words

2. Every title tag has the same keyword phrase: your company name

8 Common SEO Mistakes

1. You optimized for common, popular words

2. Every title tag has the same keyword phrase: your company name

3. URL of your website has no keywords

8 Common SEO Mistakes

1. You optimized for common, popular words

2. Every title tag has the same keyword phrase: your company name

3. URL of your website has no keywords

4. Your website’s heading is an image – no text

8 Common SEO Mistakes

5. Your design/SEO firm “DID” SEO & you are ranking #1 on Google

8 Common SEO Mistakes

5. Your design/SEO firm “DID” SEO & you are ranking #1 on Google

6. Your SEO firm promised you’d be in 1000s of search engines

8 Common SEO Mistakes

5. Your design/SEO firm “DID” SEO & you are ranking #1 on Google

6. Your SEO firm promised you’d be in 1000s of search engines

7. You did SEO after your website was built

8 Common SEO Mistakes

5. Your design/SEO firm “DID” SEO & you are ranking #1 on Google

6. Your SEO firm promised you’d be in 1000s of search engines

7. You did SEO after your website was built

8. Your website was built entirely in flash

Summary

• SEO helps you attract high quality & quantity web traffic

• Best Practices

• Avoid Common Mistakes

• Optimize Social Media Presence

Questions? Ask Gloria!

Gloria RandSEO Copywriterhttp://www.gloriarand.com

gloria@gloriarand.comFacebook: GloriaRandCopywriterTwitter: @GloriaRandBlog: gloriarand.wordpress.com