seo demystified
DESCRIPTION
Mike McDerment's presentation about SEO at the Social Tech TrainingTRANSCRIPT
SEODemystified
How search engines work
Two things matter
What kind of websites rank well
Building web pages
Google = Database
Robots eat pages
Off-page factors =
Links
On-page factors =
Text
Hubs
Authoritie
s
Essays
Titles
Headings
Text/Copy
Links