seo dashboard & reporting

Fairway Group in Partnership with Search Influence 2013

Helping businesses succeed online.

@searchinfluence


• Arizona State University Grad

• Search Influence Account Manager

• Influencer for 1+ years

• Bing Ad Certified

ERIKA KARASABOUT ME

@searchinfluence


SEO DASHBOARD & REPORTING

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WHY IS MONTHLY REPORTING SO IMPORTANT?

• Proves value of campaign

• Important for YOU (the sales rep) to understand reporting so you can sell client on value and improve renewal rate

• Sets your SEO product apart from competitors – not everyone offers thorough reporting!

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KPI’S: HOW DO WE MEASURE CAMPAIGN SUCCESS?

WEBSITE TRAFFIC

Organic Search Traffic Visitors who come to a website from unpaid organic or natural search engine results

Referral TrafficTraffic from other websites that refer or send visitors to your website (Links on local directories, Facebook, Yelp)

Direct TrafficVisits to a site where the user types the URL into their browser’s address bar or when a visitor uses a bookmark to get to the website

Paid Traffic Traffic from paid search ads

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KPI’S: HOW DO WE MEASURE CAMPAIGN SUCCESS?

• Time on site

• Pages per visit

• % of new visitors

• Internet users who have not previously or recently visited your site

• Bounce rate

• The percentage of visits in which the visitor only views one page of website before leaving

• Keyword rankings

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OVERVIEW OF REPORTING

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WHEN TO EXPECT THE FIRST REPORT FOR A NEW CLIENT?

• Clients can expect their first report in the beginning of the second month of their campaign

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WHEN TO EXPECT MONTHLY REPORTS? • The SEO team sends out

the SEO reports between the 10th and 15th of each month

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WHAT REPORTS LOOK LIKE FOR THE CLIENT

• Note from the SEO team with updates and highlights

• Completed deliverables

• Items awaiting customer response

• Recent website data graph showing month over month data

• Keyword rankings

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• Website traffic data is from Google Analytics• Keyword ranking data is pulled from an internal

tool

Where does this

information come from?

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• Username: always the email account

• Usernames and passwords are sent to the sales reps and clients individually

• If a password is lost, we have a “Forgot my Password” option on the login screen

LOGGING INTO THE

DASHBOARD

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• Website visits• Keyword rankings• Visitor sources• Notes• Highlights

OVERVIEW TAB

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Visitor site data shown month over month and year over year

Solid comparison benchmark overview

Pie chart overview to indicate source of visitors (e.g. organic (SEO), paid search (PPC) and others)

Top keyword rankings in major search engines such as Google and Bing

Narrative progress and campaign highlight report prepared by your dedicated account management team every 30 days.


VISITS TAB• A graph of website organic

search traffic

• A pie chart of visitor types

• A list of keywords that are bringing visitors to your site.

• Change the date range of website traffic graph to look at the:

• Last 30 days• Last month• Last year

• Summary of your site traffic is under the graph.

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Important visitors stats, including how long each visitor stayed on your site, how many pages they visited, new visits, etc.

Visitor site data shown month over month and year over year

Website visitor source chart including organic search, paid search, referrals, direct and other

Solid comparison benchmark overview

Top sites referring visitors to your site with the number of visitors referred to your site within that time period

Top viewed pages on your website with number of visits


KEYWORDS TAB• Rankings for “Targeted

Keywords”

• Google organic search, Google+ Local/Google Maps, and Bing organic search

• “Secondary Keywords” for related terms

• Your keyword ranking report is updated twice monthly.

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Primary keywords we are targeting for your campaign

Month-to-month keyword rank report showing the position of your targeted terms

Adjust your time frame here

Report from the month that you became a client that shows your “starting” keyword rank

Secondary keywords that we track after your primary keywords


TASK TAB• Shows historical data

• Monthly completion info

• Tasks completed by team

• Pending information• Tasks awaiting your

approval

• Ability to filter by date range

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This is the most important portion of this tab. Be sure to check this section for any items needing your attention!

You Account Manager will place all deliverables completed in this section on a monthly basis.

Adjust your time frame here


Reporting Information KPI’s

• SEO takes time (90 days to 6 months)

SEO DASHBOARDREMIND CLIENTS:

• Keyword competition

• Industry competition

• Algorithm changes

• SEO ranking factors

• The longer, the better

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Google+ Authorship & PublisherJanuary 9, 10:00 a.m. (CT)

Presented by Gabrielle Benedetto, Account Associate, Search Influence

Registration URL: https://attendee.gotowebinar.com/register/2713592851925374210Webinar ID: 121-249-611

UPCOMING WEBINARS!

Directories & Data FeedsFebruary 6, 10:00 a.m. (CT)

Presented by Alison Zeringue, Partner Accounts Team Manager, Search Influence

Registration URL: https://attendee.gotowebinar.com/register/8718732837186805762Webinar ID: 122-818-971


[email protected]

Thank You!

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