seo and social media september 2013 round up
DESCRIPTION
This is the latest SEO and Social Media presentation I gave at MintTwist's most recent lunch time learning sessions. It highlights some of Google's most recent updates and showcases some cool social media campaigns.TRANSCRIPT
SEO AND SOCIAL - LUNCHTIME LEARNING
18TH SEPTEMBER 2013
SEO SUMMARY
Changes to SERPs
Google updates
Back to SEO fundamentals
In-depth articles go live
http://www.seroundtable.com/google-in-depth-articles-17191.html
CHANGES TO SERPS
The carousel comes to mobile
CHANGES TO SERPS
Knowledge Graph integrates with Google+
Recent posts
CHANGES TO SERPS
UNNAMED ALGORITHM UPDATE - 20TH AUGUST 2013 UNNAMED ALGORITHM UPDATE - 4TH SEPTEMBER 2013 UNNAMED ALGORITHM UPDATE - 12TH SEPTEMBER 2013
http://www.san-x.jp http://www.sanrio.com http://www.seroundtable.com/category/google-updates
GOOGLE UPDATES
Google Webmaster Tools – Manual Action notifications
Reconsideration Requests become Request a Review
GOOGLE UPDATES
GOOGLE UPDATES
On page optimisation
Quality website
Quality content
“IN GENERAL, WEBMASTERS CAN IMPROVE THE RANK OF THEIR SITES BY CREATING HIGH-QUALITY SITES THAT USERS WILL WANT TO USE AND SHARE.”
https://support.google.com/webmasters/answer/34432?hl=en
SEO FUNDAMENTALS
Google+ #winning
London Fashion Week campaigns
News round up
SOCIAL SUMMARY
Google+ has become the second most popular social network in the US behind Facebook
It’s here, it’s queer, circle it!
Twitter falls to fourth for women
It’s all about engagement
Facebook still trounces all competition
http://www.emarketer.com/Article/Google-Trumps-Twitter-Earning-Second-Place-Total-US-Social-Account-Holders/1009937
GOOGLE+
#ootd #niveasoft
http://www.nivea.co.uk/experience/ext/en-GB/Soft
LONDON FASHION WEEK
Burberry dominates
33,492 social metions
#FROWers
http://www.thedrum.com/news/2013/09/17/burberry-dominates-out-all-designers-so-far-london-fashion-week
LONDON FASHION WEEK
Topshop creates interactive fashion show with Google+
http://www.youtube.com/watch?v=-xhKfcWybr4
LONDON FASHION WEEK
Experiential marketing
http://www.youtube.com/watch?v=-xhKfcWybr4
LONDON FASHION WEEK
App integration
http://www.youtube.com/watch?v=-xhKfcWybr4
LONDON FASHION WEEK
GOOGLE+ LAUNCHES EMBEDDABLE POSTS FACEBOOK LAUNCHES ‘PROFESSIONAL SKILLS’ INSTAGRAM REACHES 150 MILLION USERS - LAUNCHING ADS IN 2014 TWITTER REACHES 15 MILLION UK ACTIVE USERS - NEW UK MD
NEWS ROUNDUP
MOST POPULAR SOCIAL INTERACTION IN THE UK IN AUGUST 2013
? ? ?
http://www.socialbakers.com/reports/regional/august-2013-social-media-report-facebook-pages-in-united-kingdom
NEWS ROUNDUP
THANKS FOR LISTENING
@seocolin www.minttwist.com