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Presented by:Coryon Reddcoryonredd@coryon.comwww.linkedin.com/in/coryonredd

Win the Internet Marketing GameIntroduction to Online Marketing

View this presentation online at: http://www.coryon.com/bootcamp2014

What is Internet Marketing?

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Let’s Start with the Basics• Start with a Persuasive Website• Website Visits from Many Sources

Search Engines (SEO)Social Media

Pay for It – Facebook, Sponsored SearchVideoEmailAffiliate MarketingLots More Options…

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CEO of Batteries4less.com & Coryon.com Internet Marketing

Batteries4less.com – Founder of batteries4less.com and Coryon.com Internet Marketing

Over 15 Years on the Top of Google

Who is Coryon Redd?

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We’re Ready to Roll!

What will be covered:• What a website is supposed to do and how to do it.• The basics of marketing• Real world examples and low hanging fruit.• Lots of references for you to learn on your own.• How people make money with social marketing and videos - cute cats and blended iPhones. (Go watch “Will It Blend” on Youtube…)

What is Marketing?

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Here’s What!Marketing 101 (in 1 slide)

Who is your Market?

Branding

What is your Mission? - Why Are You in Business?• Simon Sinek TED Talk - goo.gl/4OMRpr

Manage your Message – Takes Time and Effort

Features vs. Benefits

Marketing is Not Selling!

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Is My Business Ready to Compete Online?

Market Research Do you have a product or service that people are looking for? Keyword research – Google Keyword Planner

Keyword Planner is part of Google Adwords

Determine Products and ServicesDo competitor research to help guide and inspire you.

Determine Business FeasibilityIs being in business worth the risk? Can I do it?

Resources and Your WhyDo I have enough time, knowledge, passion, work ethic and money to succeed? What’s your WHY?

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Online Marketing Glossary

• SEM / SEO – Search Engine Marketing• Organic vs. PPC – Pay Per Click• Keyword – One Keyword or Phrase

• Landing Pages• Tag –Title, Headers (H1), Meta Tags• SERP – Search Engine Results Page• Google PageRank • Linkjuice – External, internal links• Wireframe• ROI – Return On Investment• Content Marketing

• (Directly) sell your goods or services?• Generate leads (potential sales)?• (Simply) provide contact info?• Build relationships with other websites• Make your business look good

What’s a Website Supposed to Do?

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Brainstorm - Competitive Advantages & Benefits:

Class exerciseWhat Makes Your Business Special?

Years of experienceUnparalleled expertiseFriendly customer service – given!Quality productReliableWarranty and GuaranteeDiscounts to qualified customersThe best, the brightest, the coolest…http://youtu.be/CFHe04jj1rA

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• Wide audience reach• Reach local audience• Better ranking from social• Lots of resources and support• No cost per click for SEO• Targeted traffic• High conversion rates• http://youtu.be/DwZnzclAkHA - Watch

the video

Why Do Search Marketing?

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Set Goals for Your Success

Better WebsiteLearn It Yourself

Top Rankings on GoogleMore Online TrafficMore Revenue, More Profit

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A Brief Overview ofSearch Engine Optimization (SEO)

4 Simple Steps to SEO

Keyword Research

Competitor Research

Website Design and Landing Pages

Enter the Google Popularity Contest

http://youtu.be/hF515-0Tduk - Short Description of SEO

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How Does Google Crown a Winner? Incoming links and social engagementGet the Votes that Matter… Social signals from popular social sites Shares, likes, comments Links from quality, related websitesNot the Ones that Piss Google Off Google can smell out low quality links

Winning the Google Popularity Contest

Google is an 800 lb Gorilla

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People are Searching for your Business…Right Now!

What are Keywords? The Exact Ways People Search Google

What are People Searching for? Use the Google Keyword Planner Also Check Out Google.com/trends

What are Target Keywords? The Most Important Keywords – Relevancy and # of Searches

What does it mean for my Website? Create Keyword-Focused Landing Pages

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Look at Local (United States) Monthly Searches.Download spreadsheet and edit in a spreadsheet program like

Excel.Go back to Keyword Planner with more specific searches and

download again.Create a keyword spreadsheet with groups of keywords that

will be used for landing pages.

Keyword Research Best Practices

Login with an email address used for a Google Adwords Account.

Start searches look at related keywords then narrow down searches.

The Lens of SEO Sharpens All of Your Internet Marketing

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What is Content Marketing?

Content Marketing is:

Content Marketing isn’t:

Selling

Audience FocusedCommunicationBrandingRelevant and ValuableInformative and InterestingWorth Sharing!

Find Your Audience, Plan Your Content

Check out:http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy

Who’s Your Audience?Fish Where the Fish AreBrainstorm Interesting TopicsKeyword ResearchSurvey CustomersSocial Listening Tools

Google Alerts, Swayy, SocialMention.com

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Marketing Strategy Starts with Content

Goals of Content Marketing:

Educate and EntertainLink Bait for SEOBuild Trust and RelationshipsAnswer QuestionsBrandingGenerate Traffic, Leads, & Sales

Make your Blog the Hubof your Online Marketing

Blogging BasicsBlog Should Be On your Website

Use Keywords in your Blogs (Don’t go nuts)

Set a Goal for Frequency of Posts

Plan Out your Content

Check Spelling and Grammar

Promote in Social MediaRead more - http://www.coryon.com/blogging-best-practices

Find your Audience, Plan your ContentWho’s your Audience?

Fish Where the Fish Are

Brainstorm Interesting Topics

Keyword Research

Survey Your Customers

Social Listening Tools• Google Alerts, Topsy.com, SocialMention.com

Check out:http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy

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Find Forums and Blogs• Search for “keyword” – add forum or blog

Find Related Pages on Facebook• Interact and Tag Friends, Allies and Pages

Find Top Users• Who posts/comments the most

Create a Profile• Be honest and add link to your website

Find Your FishResearch Your Market

Get the Word Out

Blogger Outreach

Answer Questions in Forums

Register in RSS Directories

Press Releases

Social Media• Facebook, Twitter, Google+, etc.

Tie Blog into your Website and Email

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Tie your Blog into your Existing Marketing• Events, Website, Social Media, Emails

Engage your Readers• Reply to comments, promote conversation

Seek Out your Audience• Find influencers and interact• Follow them, connect, comment, work at it!

Build Community, Recruit Evangelists• Guest Blogging - Offer to contribute and ask for guest blogs too.• Email everyone mentioned and ask for cross promotion

Build CommunityConnect Your Blog to Your Website

Content Creation vs. Content Curation

Source: http://pinterest.com/coryonredd/infographics/

Editorial Calendar (Oh no, it’s a spreadsheet)

Blogging Tips and Tricks

Answer Questions• Questions Audience is Asking and Should be AskingCross Promotion and Co-MarketingContests and GiveawaysUse Blog to Create Content on your WebsiteUse Stock Photography

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Blogging and SMM ReferencesCreate compelling content for your blog – Lots of ideas

http://www.copyblogger.com/

Blogging glossary

http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-blogging-terms/

21 Tactics to increase blog traffichttp://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic

7 tips to increase your blog commentshttp://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/

Tips and lots of links for small business ownershttp://www.successfulblogging.com/essential-blogging-tips-from-2010/

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More Blogging and SMM References

Why a blog should have an editorial policy http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html

Blog Commenting to increase PageRank

http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to-increase-page-rank/

How to find dofollow blogs:http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/

Ad Age list of top marketing blogshttp://adage.com/power150/

2011 review of best blogging softwarehttp://blog-software-review.toptenreviews.com/

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Internet Marketing Resources

Coryon.com Resources page• Coryon.com/resources• Training videos Coryon.com/video

Moz.com SEO for Beginners Guide• http://www.seomoz.org/beginners-guide-to-seo

SEMPO Learning Center• sempo.org/learning_center/

Discover what really works in optimization• marketingexperiments.com

Online marketing magazines / articles• practicalecommerce.com• webpronews.com

SEO Glossary• seoglossary.com/

Moz.com article about Google Algorithm factors• seomoz.org/article/search-ranking-factors

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Content is King

Blogging, Video, Web Pages, & More

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Distribution is Queen

Facebook, Twitter, Linkedin, Press Releases, Blogs

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SEO is Your Ace in the Hole

Win the Game and Make More Money

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THANK YOU

THANK YOU

Go to Coryon.com to Learn MoreView this presentation at: http://www.coryon.com/placer-intro-spring-2014