make more money online - sedcorp bootcamp 2012

27
SEDCorp Introduction to Internet Marketing

Upload: coryoncom

Post on 13-May-2015

418 views

Category:

Education


3 download

DESCRIPTION

Learn how to make more money online with this Powerpoint. Coryon Redd presented this Introduction to Internet Marketing Powerpoint for a SEDCorp Bootcamp on Wednesday October 24th, 2012. Pick the best keywords for your business and aim for top Google ranking. Make a persuasive website that is designed to get found. Use link building and social media marketing to grab Google's attention. Track your results as your website gets more traffic and better ranking.

TRANSCRIPT

Page 1: Make More Money Online - SEDCorp Bootcamp 2012

SEDCorp

Introduction to Internet Marketing

Page 2: Make More Money Online - SEDCorp Bootcamp 2012

2

Coryon [email protected]/in/coryonredd

SEDCorp – Sierra Economic Development Corporationwww.sedcorp.biz

Creating and Marketing a Business Website

Page 3: Make More Money Online - SEDCorp Bootcamp 2012

3

PART 1 - We’re Ready to Roll!

What will be covered:What a website is supposed to do and how to do it!Real world examples and low hanging fruit.Understand SEO from a dashboard view and get startedLots of references for you to learn on your own.http://youtu.be/WilzG8w3nNg - Video Introduction to this PowerPointhttp://youtu.be/hF515-0Tduk - Succinct description of SEO

What won’t be covered:How people make money with videos - cute cats and blended iPhones.(Go watch “Will It Blend” on Youtube…)

View this Presentation Online - http://www.slideshare.net/coryon/make-more-money-online-sedcorp-bootcamp-2012

Page 4: Make More Money Online - SEDCorp Bootcamp 2012

4

What is Internet Marketing?

Online marketing involves all efforts to present your website in the most persuasive way and drive traffic from a variety of sources: search engines, other websites, pay per click searches, email marketing, social marketing and more.

Page 5: Make More Money Online - SEDCorp Bootcamp 2012

5

• Wide audience reach• Reach local audience• Easy to learn and do on your own• No cost per click for SEO• Targeted traffic• Highest conversion rates• Good ROI• http://youtu.be/DwZnzclAkHA - Watch

the video

Why do Search Marketing?

Page 6: Make More Money Online - SEDCorp Bootcamp 2012

6

Set Goals for your Success

A better websiteLearn it yourselfTop rankings on GoogleMore online trafficMore businessMore profit

Page 7: Make More Money Online - SEDCorp Bootcamp 2012

7

• This is Google’s World!• Over 80% of Market Share• More reach than all other US search

engines combined!• Google wants searchers to find most

relevant Web Result• Google’s Webmaster Guidelines• https://support.google.com/webmasters/bin/answ

er.py?hl=en&answer=35769• PageRank – Quality of incoming links

Page 8: Make More Money Online - SEDCorp Bootcamp 2012

8

Online Marketing Glossary

• SEM / SEO – Search Engine Marketing• Organic vs. PPC – Pay Per Click• Keyword – One keyword or phrase• Landing Pages• Tag –Title, headers (H1), meta tags• SERP – Search Engine Results Page• Google PageRank • Linkjuice – External, internal links• Wireframe• ROI – Return On Investment

Page 9: Make More Money Online - SEDCorp Bootcamp 2012

9

Is my business ready to compete online?

Market Research Do you have a product or service that people are looking for? Keyword research – Google Keyword Tool

Determine Products and ServicesDo competitor research to help guide and inspire you.

Determine Business FeasibilityIs being in business worth the risk? Can I do it?

ResourcesDo I have enough time, knowledge, passion, work ethic and money to succeed?

Page 10: Make More Money Online - SEDCorp Bootcamp 2012

10

Keyword Research

Keyword targets What are people searching for? What keywords / phrases are used most?Find the most relevant keywords and build landing

pages.

Keyword Tools – Google Keyword Tool and Google Trendshttps://adwords.google.com/select/KeywordToolExternal http://www.google.com/trends - See trends for keywords over time.

Page 11: Make More Money Online - SEDCorp Bootcamp 2012

11

Look at Local (United States) Monthly Searches.Check exact match on right hand side.Download spreadsheet and edit in a spreadsheet program

like Excel.Go back to keyword tool with more specific searches and

download again.Create a keyword spreadsheet with groups of keywords

that will used for landing pages.

Keyword Research Best Practices

Login with an email address used for a Google Adwords Account.

Start searches look at related keywords then narrow down searches.

Page 12: Make More Money Online - SEDCorp Bootcamp 2012

12

Building Landing Pages

Landing pages = Focused, keyword-rich content

Figure out your landing pages in 4 easy steps:1. Are there enough searches?2. Are searches relevant to my business?3. Are the landing pages logical? 4. Do I have time / money to build?

http://youtu.be/H0riar7tv_U

Page 13: Make More Money Online - SEDCorp Bootcamp 2012

13

Have an Internet Presence!

Effective websites are:

Persuasive

Branded

Easy to use

Competitive in the marketplace

Have something to say

Built around how people search

Socially active

Page 14: Make More Money Online - SEDCorp Bootcamp 2012

14

Linking strategy in a nutshell http://youtu.be/9Ugz1FP_SP0• Examine competitor’s incoming links using paid tools

like linkbuilder.wordtracker.com, opensiteexplorer.org or blekko.com – alexa.com is free but not as good.

• Identify topics and structure of websites• Let linking opportunities guide your content creation• Request links with focus on quality links • Follow up with quality links and track your work

Linking StrategiesIf Google likes your links

Google likes your site!

Page 15: Make More Money Online - SEDCorp Bootcamp 2012

15

Link Quality depends on:• PR of linking page (scale of 0-10)• Overall link profile relative to related sites• Keywords in links • Number of links on page• Content of page – Is the link related, natural?

Google PageRankPageRank reflects the quantity and quality of incoming links. Links vote for better websites.

searchengineguide.com/orbidex/2002/0207_orb1.html

In a typical website the homepage will have the most PR. As you go deeper into a website the PR goes down.

Page 16: Make More Money Online - SEDCorp Bootcamp 2012

16

What are nofollow vs. dofollow links?From a Google Blog - “In general, we don't follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using nofollow causes us to drop the target links from our overall graph of the web. However, the target pages may still appear in our index if other sites link to them without using nofollow, or if the URLs are submitted to Google in a Sitemap. Also, it's important to note that other search engines may handle nofollow in slightly different ways.”

Google PageRank NoFollow DoFollow

Page 17: Make More Money Online - SEDCorp Bootcamp 2012

17

searchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068 Simple explanation from Danny Sullivanwww.search-this.com/pagerank-decoder/ - Visual tool to map linking relationshipen.wikipedia.org/wiki/PageRank - Detailed explanation of PageRank.www.iprcom.com/papers/pagerank/index.html Older complex explanation of PR

Google PageRank Reference docs

Page 19: Make More Money Online - SEDCorp Bootcamp 2012

19

The Secrets to Success on Google

Google will reward pages that are:

Play by the rules of the game

Linked to from good websites

Content Rich

Well designed

Updated regularly

Keyword focused

Page 20: Make More Money Online - SEDCorp Bootcamp 2012

20

How to build a website

What do you want to do and what is your budget?Research your keywords and your market.Use your competitors to make your website better.Plan ahead. Create a wireframe and list what pages your

website should have.How much time do you have?What do you want to say?

Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc.

Page 21: Make More Money Online - SEDCorp Bootcamp 2012

21

Brainstorm a list of competitive advantages:

What makes your business special?

Years of experienceUnparalleled expertiseFriendly customer service – given!Quality productAttention to detailWarranty and GuaranteeDiscounts to qualified customersThe best, the brightest, the coolest…http://youtu.be/CFHe04jj1rA

Page 22: Make More Money Online - SEDCorp Bootcamp 2012

22

Website Organization Chart

Request sharing with Google docs by emailing [email protected]

Page 23: Make More Money Online - SEDCorp Bootcamp 2012

(Directly) sell your goods or services?Generate leads (potential sales)?(Simply) provide contact info?Interact with other Internet presence?

What do you want your web site to do for you?

23

Page 24: Make More Money Online - SEDCorp Bootcamp 2012

24

What is my supposed to do? Website Sales Funnel

The end of the funnel – Call to action, shopping cart, contact form, etc.

The start of the funnel – Visitors getting to your website.

The middle of the funnel – Browse website and consider sale.

Page 25: Make More Money Online - SEDCorp Bootcamp 2012

25

Internet Marketing Resources• Coryon.com Resources page• Coryon.com/resources• SEO Tutorial• http://yoast.com/articles/wordpress-seo/• Discover what really works in optimization• marketingexperiments.com • SEMPO Learning Center• sempo.org/learning_center/• Online marketing magazines / articles• practicalecommerce.com• webpronews.com• SEO Glossary• seoglossary.com/• SEOMoz article about Google Algorithm factors• seomoz.org/article/search-ranking-factors

Page 26: Make More Money Online - SEDCorp Bootcamp 2012

26

Spyfu www.spyfu.comAlexa www.alexa.comExplore for links wordtracker.linkbuilder.comGoogle Search On Google search type:

site:domain.comLinkedIn Answers www.linkedin.com/answersCoryon.com www.coryon.com/linkedin-marketingGoogle Trends www.google.com/trendsWayback machine web.archive.org

Other Marketing Tools

Page 27: Make More Money Online - SEDCorp Bootcamp 2012

27

THANK YOU

THANK YOU