seo - 2014 and beyond
DESCRIPTION
The presentation shows the trends in SEO for 2014 and beyond. It also highlights some of the changes from the recent past. I did this presentation for my speaking session at Digital Marketing Summit , Hyderabad ( 15th Feb, 2014).TRANSCRIPT
SEO - 2014 and beyondSaptarshi Roy Chaudhury@rishi3211us
blogs @ digitalSRC.com/blogworks @ xcubeLABS.com
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
“To know your future, you must know your past”
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
How Google Changed
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
How Google Changed
SEARCH ENGINE
KNOWLEDGE ENGINE
ANSWER ENGINE
You search for a word – Google would show you all web pages that has the word in it.
You search for a word – Google understands the meaning of the word and shows you various relevant information about the same.
You ask a question – Google provides specific answer to it
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
In 2012They did it…
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
2013 and a bit of 2012
• 2012– Panda ( launched 2011 )– Penguin ( launched 2012, April)
• 2013– End of keywords (not provided)– Hummingbird (August 20 , 2013)– Mobile
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
Everything we learned in 2013 is still relevant, just amplified
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
2014
• 2014– Semantics – Markup– Conversational search – natural language search– Go Responsive– Link earning – link building no more– Local search – Google+– Social Signals– Length and freshness of content – in-depth
articles
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
SEMANTICS
• Contextual interpretation by algorithm• Through Markups – Microdata (recommended)– MicroFormats– RDFa
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
CONVERSATIONAL SEARCH
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
GO RESPONSIVE
“half of all Americans own smartphones and at least one-third own tablets”
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
GO RESPONSIVE
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
LINK EARNING
LINK BUILDING
• Link Exchange• Email Blasts for Links• Buy Links for money• Submit to Directories• Article Directory Submission• Guest Posts / Forums /
Comments• Mining Competitor’s Backlink• Building Network of Sites for
Links
LINK EARNING
• Cross Promotion / Partnership• Social Sharing that leads to links• Earn Links Directly with Content• Request inclusion in Curated lists• Getting guest posts published in
really picky websites• Participate in Community so
member’s notice and your content gets recognized
• Mining Competitive content• Try building a network of influencers
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
Courtesy : Rand Fishkin
LOCAL SEARCH
• 20% of Total Searches in Google are related to Location
• 56% of mobile phone users use their browser for local searches
• There are about 250,000 new claimed listings on Google a month ( 2011 estimates)
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
SOCIAL SIGNALS
Source : http://www.quicksprout.com
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
Length & Freshness of Content
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
Take Away
• Tactician to Strategist• Stop chase-the-algorithm game, do metric
based content creation• Audience Segmentation• Consider Authorship• Be Good. Do Good.
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
KEEP IN TOUCH
Blog : www.digitalSRC.com/blog
Email : [email protected]
by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
Twitter : @rishi3211us
G+ : https://plus.google.com/+SaptarshiRoyChaudhury/