digital marketers meetupepisode 6 - feb 17, 2015

AGENDAget the party started

OPENINGitalo gani

How To Bring Performance on Display Advertising

product intro

IBLOGMARKET & GESEK

ridho putradi

How To Go Beyond Ranking on SEO

housekeepingwifi connection username: cnclvco password: WJY2911141

meetup hashtag #digitalmeetup

speakers & sponsors

italo gani adskom

ridho putradi s’gara inboundid

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how to go beyond rankings

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#digitalmeetup eps 6

ridho putradi s’gara founder & ceo of InboundID founder & ceo of PartnerIklan.com @idowebid ido@azg.holdings

it’s aboutthe search market market competitiveness the search contribution what’s work & what’s not

disclaimer data gathered from inboundid’s & partner iklan’s clients during 2013-2014

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background

0%

2%

4%

6%

8%

#1 #2 #3 #4-#5 #6-#10

search ctr on keyword ranking (fmcg, travel, ecommerce, finance, telco)

2013

2014

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then the clients / your bosswas ranking now search queries, impression, trafficswas traffic now engagement, conversionwas client now ……………………….

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the market

traffic contribution

45%

35%

20%

brand head-terms tail

conversion

46%

22%

32%

keywords group contribution (fmcg, travel, ecommerce, finance, telco)

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mobile & audio search

0

55

110

165

220

April May June July40% growth YoY on mobile impression

2011

20122013

2014

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search behaviour growth of conversational queries

“bagaimana cara”

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traffic engagement

brand head-terms tail

keywords group contribution (fmcg, travel, ecommerce, finance, telco)

1:06

2:01

3:41

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tail keywords composition

location

how to

comparison

10% 20% 30% 40%

34%

22%

25%

20%

14%

17%

tail keywords composition (fmcg, travel, ecommerce, finance, telco)

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the challenge

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improve organic search traffic contribution

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• enrich your landing page contents • diversify your link acquisition anchor text <a

href=“” >this</a> and sources

own more keywords

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• markup & structured data • check your how google display your organic

search results

improve organic search ctr

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improve organic search traffic value

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understand the customer journey to online purchase

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Keywords Average  Posi0on Organic  Visit Conversion Revenue

example 4 16 0 IDR0

example 10 7 1 IDR50,000

example 1 25 2 IDR120,000

example 3 18 1 IDR200,000

example 7 10 3 IDR210,000

keywords, position & revenue

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organic traffic contribution on conversion path

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organic traffic behaviour

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user a from france on windows through organic serve landing page a

advance behavioural testing

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yes, question?#digitalmeetup