LEARN HOW TO SEND HTML EMAIL

NEWSLETTERS

Send,Updates,Promotions,Announcements,And More.

Reach your customersinstantly…

…by learning how to send an HTML email newsletter.

Next stage of customer communications.

Simple method of sending an email newsletter.

EZINE  – is an excellent contact tool.

Graphic greetings and up to date info.

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Benefits

VARYING EMAIL SOFTWARE

Thunderbird, Outlook and AOL are some desktop versions.

Google Mail, Hotmail and Yahoo! are Online versions .

All tools have different ways of displaying your email newsletter.

Take that into account when designing your message.

Never use JavaScript – most software will disable it.

LAYOUT CHOICES

Choose either a single column or two column layout.Two column provides room for links and features that run vertically.Place the most important information in the top left.Have an option without images, as many software will block it.

CONTENT TO INCLUDE

A person’s name in the “From” address.Acatchy subject line.An identifier and an opt out phrase in the opening.Unsubscribe options in the footer.Instructions to whitelist the newsletter.Alink to a web-based version.

Check if the email displays well in Firefox and Internet Explorer 6.

Have test accounts that use all of the major email reading software.

Check your recipient list.

Send the newsletter out to each of your test accounts and check for discrepancies.

TEST IT WELL

Create killer content that will inform, inspire, and hook your client.

Promise to be back again next issue.

Create and Send

Knowing the basics of how to send HTML email newsletters will allow you to utilize this powerful tool.

Get on it and get out there.