BEAUTYDAYGIVEAWAY

SATURDAY

APRIL

23rd

3BEAUTYDAYGIVEAWAYSAMPLES & SAVINGS TO CELEBRATE

Sample BagsBDG Box

Email Invite for High Value Customers

Balloons - From Previous Events

EVENT COMPONENTS

D4187BC14

Enjoy these free samples and discount coupons.

Courtesy of

D4187BC14

Enjoy these free samples and discount coupons.

Courtesy of

Damaged or missing signs?Please call the CVS/pharmacy Signing Hotline at

1-866-222-9438, Ext. 770-6699

Free-Standing Sign, Counter Sign

& Table Drape - From Previous Events

SUMMARY:

Your CVS/pharmacy store will host a BEAUTY DAY GIVEAWAY sampling event on

SATURDAY, APRIL 23RD

DETAILS:

BEAUTY DAY GIVEAWAY is a program developed in response to your request for more samples for your customers. BEAUTY DAY GIVEAWAY sample events are intended to engage customers and drive beauty sales for your store.

YOU WILL RECEIVE:

One BEAUTY DAY GIVEAWAY box with samples, coupons and bags. The box will contain BEAUTY DAY GIVEAWAY 100 bags.

SIGNAGE & DISPLAY MATERIALS:

SAVED from previous BEAUTY DAY GIVEAWAY events:• Tall free-standing sign (easily unfolded to become self-standing)• Counter sign• Table drape• Balloons

PARTICIPATING BRANDS INCLUDE:

Brands included in the bags are Nuance Salma Hayek, COVERGIRL, L’Oréal, Olay, Burt’s Bees, Jergens, Sally Hansen, Neutrogena, HASK, Schwarzkopf, Carol’s Daughter, Garnier SkinActive, Garnier Whole Blends.

BEFORE THE EVENT:

• Tell customers about the upcoming event day.• Use the tall free-standing sign, counter sign, table drape and

balloons from previous events to create a display. • High Value Beauty Club members who shop at or are near Beauty

Service stores will receive an email invitation to attend the sample event.• If you are not scheduled to work on the day of the event, set up

an inviting in-store display with the event samples (in-store display must follow ADA requirements).

Please check LEARNet for additional info and vendor training.

DURING THE EVENT:

• Engage customers who are shopping in the beauty aisles and share a Beauty Day Giveaway gift bag with them.

• Educate customers on the items—product benefits, new items, technology etc.• Be sure to tell your customers to visit CVS.com/beautyclub to see

their ExtraBucks® rewards and check their status online• And remind them:

AFTER THE EVENT:

• DON’T DISCARD MATERIALS Please re-fold and store the signs and table drape and save any unused balloons for use at future events.

Featured Products100 Brochures with Coupon

Radiant EyesRich colors glide on smoothly for a light, silky finish.

• Eye Shadow Palette

• Brow Pencil

• Brow Gel

• Shadow Stick

• Mascara

• Eye Liner

• Eye Marker

Velvet LipsRiveting color meets soft, supple, full lips.

• Lipstick

• Liquid Lipstick

Flawless FacePowders and creams are silky, soft and ultra-light on skin.

• Concealer

• Primer

• Contour & Illuminate Duo

• Blush & Bronzer Duo

• Pressed Powder

Beauty with Botanicals

A luxurious NEW collection of cosmetics enriched with exotic ingredients to highlight your best features.

“Always remember to love the woman in the mirror. There’s nothing like being comfortable in your own skin.”

Exclusively at

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Featured Product100 COVERGIRL+Olay Simply Ageless Foundation Sachet Samples with Coupons

Simply Ageless 3-in-1 Liquid FoundationCOVERGIRL meets Olay science with a product that instantly reduces wrinkles, evens skin tone and delivers firming hydration.

• Instantly reduces the appearance of wrinkles

• Improves tone

• Delivers firming moisture

• Combine with Simply Ageless Anti-Aging Foundation Primer for an effective anti-aging system

Your Future Just Got More Beautiful

Light, buildable coverage for the first signs of aging. Breakthrough liquid foundation instantly reduces wrinkles and improves overall skin tone for brighter, younger-looking skin.

Liquid Foundation revolutionized— a fresh, luminous glow in a tap.

Introducing True Match™ Lumi Cushion. An innovative sponge drenched in liquid foundation. Tap a little for a fresh, natural glow, tap on more to build a new level of luminous coverage. Effortless application, completely buildable, it’s your on-the-go coverage.

Featured Product50 Samples of True Match™ Lumi Cushion Foundation

True Match™ Lumi Cushion FoundationFormulated with Precise Match™ Technology to match your skin’s tone and texture.

Available in 12 true-to-skin shades:

• Finish: Fresh & Luminous

• Coverage: Sheer to medium, buildable coverage

• Skin Type: For all skin types, safe for sensitive skin

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discover the

bestof Olay

Reveal Pearlescent Skin That Glows

Olay’s Luminous line expands the tone category beyond dark spots to address dull, uneven skin and reveal beautifully glowing, healthy and alive skin. The line includes: • Brightening Cream Cleanser• Dark Circle Correcting Hydraswirl Eye• Tone Perfecting Cream Moisturizer

Featured Product50 Samples of Regenerist Luminous Tone Perfecting Cream Moisturizer Cards

Regenerist Luminous Tone Perfecting Cream

Fade the look of dark spots in 8 weeks with Luminous Tone Perfecting Cream. Its Brightening Complex delivers tone ingredients 10 layers deep into the skin’s surface to help reveal pearlescent skin that glows.

Recapture healthy-looking, youthful luminosity with Luminous Tone Perfecting Cream. You’ll feel intense hydration immediately, and see visibly younger-looking skin in 2 weeks and more even skin tone in 8 weeks.

Features & Benefits:• Reduces the appearance of dark spots over time• Brightens, exfoliates and smooths skin• Regenerates skin’s appearance

How to Use:Smooth evenly over your entire cleansed face and neck morning and evening. As with all skin care products, avoid direct contact with eyes. If contact occurs, rinse with water.

Cleanse and refresh all at once

Burt’s Bees® Cleansing Oil gently removes dirt and makeup, but won’t dry the skin or leave an oily residue. Formulated with a unique combination of natural moisturizers, including Coconut and Argan oils.

Featured Product50 Burt’s Bees® Cleansing Oil Samples

Cleansing OilDermatologist tested and clinically shown to both cleanse and soften skin, naturally.

Coconut Oil • Acts as a natural moisturizer

• A natural source of Vitamin D

• Helps soften and smooth skin without drying

Argan Oil • Possesses a high concentration of antioxidants

• Nourishes skin

• No greasy residue

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Featured Products100 Jergens® Natural Glow® Coupons

Jergens® Natural Glow® Daily Moisturizer• Gradually creates flawless, natural-looking color

• Revitalizing formula with vitamins & antioxidants

Jergens® Natural Glow® + FIRMING Daily Moisturizer• Gradually creates flawless, natural-looking color

• Reduces the appearance of cellulite in as little as 7 days

Jergens® Natural Glow® Face Daily Moisturizer with Sunscreen Broad Spectrum SPF 20• Gradually creates flawless, natural-looking color

• Oil-free, dermatologist tested, non-comedogenic

Jergens® Natural Glow® Color Primer In-Shower Scrub• Resurfaces and primes skin to prepare for streak-free color

Jergens® Natural Glow® Instant Sun® Sunless Tanning Mousse• Flawless, natural-looking color INSTANTLY

• Available in Light Bronze and Deep Bronze

Jergens® Natural Glow® Tan Extender Daily Moisturizer• Preserves your tan 2X longer vs. ordinary lotion – whether it’s

from a sunless tanner, a spray tan or the natural sun

Smooth on Perfect Legs in an Instant!

Our original Airbrush Legs® spray is now available as an easy-blend liquid body makeup. Give your legs a makeover in seconds with our new Airbrush Legs®. The lightweight formula hides imperfections and won’t rub off on clothes.

No sun. No salon. No streaks. Just flawless-looking, irresistible, sexy legs.

Featured Product100 Airbrush Legs® Makeup Sample Packs

Airbrush Legs® LotionThis lightweight leg makeup, enriched with Palmaria Extract, enhances coverage of freckles, veins and imperfections so legs look and feel silky, smooth and sexy. Comes in several shades to match any skin tone.

• Stays fresh and natural looking all day

• Covers freckles, veins and imperfections

• Water and transfer resistant

• Helps stimulate microcirculation for healthier and firmer looking legs and feet

GLOWN AT U R A L

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Powerful Sun Protection with Sweat-Wicking Technology for Cool, Comfortable Skin

Neutrogena® CoolDry Sport Sunscreen with new MICROMESH™ technology allows sweat to pass through and evaporate away while clinically proven, durable UVA/UVB protection stays right where it should—even during the most intense activities. So your skin stays naturally cool, comfortable and protected.

Featured Product50 Samples of Neutrogena® CoolDry Sport Sunscreen 0.5 oz.

Neutrogena® CoolDry Sport Sunscreen • Stay protected through sweat with breathable

MICROMESH™ formula

• Sweat evaporates away; powerful protection stays (right where it should)

• Sweat evaporates away for a cool, clean feel

CoolDry Sport Sunscreen Collection• CoolDry Sport Sunscreen Spray SPF 30

• CoolDry Sport Sunscreen Spray SPF 70

• CoolDry Sport Sunscreen Lotion SPF 30

• CoolDry Sport Sunscreen Lotion SPF 70

Tear. Wear. Love HASK Hair!

Utilizing high quality ingredients and luxurious fragrances, the HASK Exotic Oil collection provides high-performance formulas designed to treat and repair all hair types. The range includes Shampoos, Conditioners, Deep Conditioners and Shine Oils based on the key ingredients of Argan, Coconut, Charcoal, Kalahari, Macadamia, Keratin Protein, Bamboo and Almond.

Featured Product50 HASK Keratin Protein Smoothing Deep Conditioner & SHINE® Oil Dual Sample Packettes

Keratin Protein Smoothing Deep ConditionerThis deep conditioner is an ultra-restorative, moisturizing hair conditioner that leaves all hair types smooth, shiny and frizz-free. The special ingredient blend repairs damage, reduces breakage and helps reduce static and drying time. Perfect for over processed and color treated hair. Free of: sulfates, phthalates, gluten, drying alcohol and artificial colors.

Keratin Protein Smoothing SHINE® Oil Give damaged, over-processed hair a miracle makeover with HASK Keratin Protein Smoothing SHINE® Oil. This lightweight, alcohol-free instant absorbing oil provides a gorgeous shine with no oily residue. Infused with Hydrolyzed Keratin to smooth and reduce frizz, this oil penetrates hair to leave frizzy, dry hair soft, smooth and incredibly shiny. The delicious scent will invigorate your senses. Free of: sulfates, parabens, phthalates, gluten and drying alcohol.

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Featured Products100 essence ULTÎME Omega Repair Shampoo & Conditioner Sachet Samples

ULTÎME• Developed alongside 34 scientists and beauty icon

Claudia Schiffer

• Targets specific hair needs with advanced technology for the ultimate care experience

• Contains ULTÎME-4-Complex: combination of pearl essence, panthenol, refined protein and keratin

OMEGA REPAIR• Gentle formula that gives hair deep nourishment

• Enhanced with lavishly rich omega oil for added shine, bringing life to dull hair

• Repairs damaged hair in the cells and prevents split ends up to 90%*

*vs untreated hair

Loved by women around the world!

Schwarzkopf is the number one Beauty Care brand of the Henkel Company and innovator in hair for over 115 years!

Schwarzkopf essence ULTÎME works in all hair structure dimensions. It contains ULTÎME-4-Complex: a unique combination of selected ingredients with pearl essence, panthenol, refined protein and keratin for extra indulgence and luxurious care.

essence ULTÎME is the first hair care created by Schwarzkopf in cooperation with Claudia Schiffer.

Featured Products50 Black Vanilla Sulfate-Free Shampoo & Hydrating Conditioner Dual Sample Packettes

Black Vanilla Moisture & Shine Sulfate-Free Shampoo• Cleanses without stripping

• Replenishes moisture

• Adds shine

Black Vanilla Moisture & Shine Hydrating Conditioner• Restores hair’s natural moisture

• Eases detangling

• Improves manageability

BLACK VANILLA COLLECTION For Dry, Dull & Brittle Hair

When your hair has the right balance of moisture the rest just falls into place—manageability, shine, softness—no matter how dry, dull or brittle the hair. So, fix it in an instant with help from this sulfate-free, color-safe shampoo that cleanses and restores your natural moisture without adding weight to your hair. Aloe Leaf Juice hydrates your hair, so it’s softer and more manageable while Sweet Clover and Rose Extract give hair oodles of healthy shine.

Born in Brooklyn. Made with Love.

No Sulfates, No Parabens, No Mineral Oil, No Artificial Colors, No Petroleum.

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Clearly Brighter

Your skin’s future will look brighter with our expert range of daily brightening and smoothing products with antioxidant Vitamin C. Our formulas work quickly and effectively to help even out tone and texture. Skin is brighter looking, more radiant and smoother with a healthier appearance day after day.

Featured Products50 Garnier® Clearly Brighter™ Brightening & Smoothing Daily Moisturizer SPF 15 Sample Packettes with Coupon

Brightening & Smoothing Daily Moisturizer• Clinically Proven Results* in 1 week

• Broad spectrum SPF 15 sunscreen

• Reveal 2 key dimensions of brighter looking skin

1. Radiant, more even skin tone

2. Improves skin texture and reduces wrinkles

*In a clinical test.

Whole Blends shampoos, conditioners, and treatments blend ultra-nourishing care with our best ingredients, from the warmth of Honey and Royal Jelly to the freshness of Coconut Water and Vanilla Milk. The Collection has gentle, paraben-free and effective formulas that nourish deeply, hydrate and repair for naturally beautiful hair.

Featured Products50 Garnier® Whole Blends™ Shampoo & Conditioner Sample Packettes with Coupon

Whole Blends™ Repairing HaircareHoney Treasures

Our creamy, lush formula, blooms with a delicious fragrance of royal jelly, honey & propolis, bringing to life our wholesome care that strengthens hair and helps prevent split ends & breakage when using the Garnier® Whole Blends™ Repairing system of shampoo & conditioner.

Whole Blends™ Smoothing Haircarewith the essence of Coconut Oil & Cocoa Butter extracts

Our velvety formula, blooms with the exotic fragrance of coconut oil & cocoa butter, bringing to life our wholesome care that nourishes hair and tames frizz and flyaways when using the Garnier® Whole Blends™ Smoothing system of shampoo & conditioner.

Whole Blends™ Hydrating Haircarewith the essence of Coconut Water & Vanilla Milk extracts

Our moisturizing yet refreshingly lightweight formula blooms with a tropical fragrance of coconut water & vanilla milk, bringing to life our wholesome care that quenches and softens de-hydrated hair when using Garnier® Whole Blends™ Hydrating system of shampoo & conditioner.

TM

Members Get These Exclusive Benefits• 10% off beauty shopping pass

after enrollment

• $5 ExtraBucks® Rewards for every

$50 spent on beauty

• $3 ExtraBucks® Rewards on your birthday

• Exclusive emails with coupons, tips and

new product information

†Your ExtraBucks® Rewards will print on your receipt or at the ExtraCare Coupon Center two days following qualifying purchase(s). Qualifying Beauty purchases include items from the following categories: Cosmetics, Fragrances, Hair Accessories, Hair Appliances, Hair Care, Hair Color, Healthy Skin Care and Skin Care. Excludes items from Trial & Travel, gift cards and prescriptions.

Be sure to tell your customers to visit CVS.com/beautyclub

to see their ExtraBucks® rewards

CP

I #50

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Don’t forget to remind your customers...