semne 7 21 09 2
DESCRIPTION
Presentation made in conjuncation with panel participation at SEMNE meeting, July 21, 2009. Providence, Rhode Island.TRANSCRIPT
Finding a Career in Finding a Career in SearchSearch
SEMNESEMNE
ProvidenceProvidence, , Rhode IslandRhode Island
July 21, 2009July 21, 2009
the more things changethe more things change
John NeroJohn Nero
Vice President, Public Relations Vice President, Public Relations and Integrated Services and Integrated Services
Tiziani WhitmyreTiziani Whitmyre
Sharon, Mass. Sharon, Mass.
the more they stay the samethe more they stay the same
Search has Changed MarketingSearch has Changed Marketing
• New job functions• New specialties• New job titles• New career paths• New opportunities
But Fundamentals Still RuleBut Fundamentals Still Rule
• Sales & Marketing Strategy• Creativity• Management• Human Relations• Industry Content
Attending to Fundamentals CanAttending to Fundamentals Can
• Improve basic SEM performance
• Increase your value to employers/clients
• Guide hiring and team building
• Shape your career path
SEM in the Business SpaceSEM in the Business Space
MarketingSales
SEM in the Business SpaceSEM in the Business Space
MarketingSales
Marketing Communications
Advertising
Advertising
Promotion
Advertising
Promotion
Publicity
Advertising
Promotion
Publicity
Broadcast
Billboard, etc.
Collateral
Advertising
Promotion
Publicity
Search engines
Website adv
Directories
PPI/PPC/PPL
Company Websites
Broadcast
Billboard, etc.
Collateral
Advertising
Promotion
Publicity
Direct Marketing
Incentives
Special Events
Appearances
Search engines
Website adv
Directories
PPI/PPC/PPL
Company Websites
Broadcast
Billboard, etc.
Collateral
Advertising
Promotion
Publicity
Email marketing
Web seminars
Back links
Blog posts
Direct Marketing
Incentives
Special Events
Appearances
Search engines
Website adv
Directories
PPI/PPC/PPL
Company Websites
Broadcast
Billboard, etc.
Collateral
Advertising
Promotion
Publicity
Media Relations
News Releases
Feature Articles
Direct Marketing
Incentives
Special Events
Appearances
Email marketing
Web seminars
Back links
Blog posts
Search engines
Website adv
Directories
PPI/PPC/PPL
Company Websites
Broadcast
Billboard, etc.
Collateral
Advertising
Promotion
Publicity
Media Relations
News Releases
Feature Articles
Online media relations
Natural SEO
Optimized news releases
Social Media
Direct channel to market
Direct Marketing
Incentives
Special Events
Appearances
Broadcast
Billboard, etc.
Collateral
Email marketing
Web seminars
Back links
Blog posts
Search engines
Website adv
Directories
PPI/PPC/PPL
Company Websites
SEO Specialist
Content developer
Blogger
Account Manager
Web developer, designer
Copywriter
Paid Search Manager
Advertising
Promotion
Publicity
Account Exec/Manager
Designer
Copywriter
Production Manger
Media buyer
Affiliate Marketing Manager
Link Acquisition specialist
Director of social media
PR Account Exec
(Writer
Media Relations
PR Strategist)
Event Planner
Promotions Manager
Database manager
Marcomm
Manager
SEO
Manager
Marketing Communications Marketing Communications FundamentalsFundamentals
• Media
• Methodology
• Sales & Marketing
• Creativity
• Management
• Human Relations
• Industry Knowledge
Electronic Commerce Specialists Electronic Commerce Specialists (Information Technology)(Information Technology)
• Market products on proprietary websites
• Produce online advertising
• Determine web site content and design
• Analyze consumer preferences and online sales
What’s in a name?What’s in a name?
• The JAR Group wants you to create your own *damm* search marketing job!– “You can apply to us as a Director of Search Marketing, a Search
Strategist, or even a Lion Tamer for all we care…”
• Contributes to advancement of industry
• Helps in defining career path
• Help you get found on Linked-in, Twitter
You can call me…You can call me…
Director
Manager
Specialist
Search Engine Marketing
Search Engine Optimization
SEM
SEO
Education and TrainingEducation and Training
• US Office of Education– Classification of Instructional Programs
• College Board– ECommerce– Marketing Communications
• SEMPO Institute
The Final FrontierThe Final Frontier
