SeminarsDIGITAL MARKETING 2WINTER 2016

Explanation vs Template• Yellow slides are explanations• Delete from your presentation

• Blue slides are templates• Brand your slides• Insert content

Background Info• Groups of up to 4 people• May be different than DM Plan Project group• Worth 10% of final grade• Presentation that provides the class with an overview of a current digital

marketing tool or platform not covered in DM1 or DM2• Role Play• Your group has been tasked with researching the tool/platform • The audience (our class) is the management team • Should we add this tool to our social media mix?• Business perspective

Background InfoSource: 2015 Social Media Examiner, Social Media Marketing Industry Report

NOTE: This study surveyed over 3700 marketers with the goal of understanding how they're using social media to grow and promote their businesses.

Format• 10-15 minute presentation with the following sections:

• Description of the tool• Typical user profile (end user)• Typical user profile (businesses)• Demonstration of the tool (must be a live demonstration)• Business Perspective

• Advantages and Disadvantages • Examples of successful and unsuccessful uses (how are marketers using the tool?)

• Audience engagement • References

• Submission is in PDF format

Topics• Your group may choose from the following list or select one of your

own with your professor’s approval.

Week 3 Week 5 Week 8 Week 9

Google+Pinterest

InstagramSlideShare

YelpFoursquareVine

StumbleUponRedditSnapchat

Important Info• The presentation should be business casual• All students must present and the presentation should be divided

equally amongst students• The audience will consist of the professor, the class, and the

presenters• Only one topic/class• Please Note: Reading your presentation will result in an

“Unacceptable Presentation” which could result in a failed grade

Tips• Be consistent with the role play• Maintain a business perspective• lynda.com has videos for business professionals that show how to use

most platforms• Choose examples from recognizable brands, preferably Canadian brands• Don’t forget live demonstrations• Key actions• Successful examples• Unsuccessful examples

Rubric – Group Components (70 marks)Evaluation Criteria Mark Level 1 Level 2 Level 3 Level 4

GROUP COMPONENTS (Little/No demonstration) (Below expectations) (Meets expectations) (Exceeds expectations)ContentSections from the template

/40 Includes very few sections Includes some/few sections Includes most sections Includes all sections

Missing most of the following; demonstrated at a minimal level of understanding and engagement

Missing some of the follow; demonstrated at a minimal level ofunderstanding and engagement

Includes most of the following; demonstrated at a knowledgeable level

Includes all of the following; demonstrated at an expert level of understanding and engagement

Creativity /10 Does not demonstrates originality and inventiveness

Demonstrates some originality and inventiveness

Demonstrates originality and inventiveness

Demonstrates exceptional originality and inventiveness

Does not include audience engagement

Includes some audience engagement Include audience engagement Includes excellent audience engagement

Does not include creative examples Includes some/few creative examples Includes creative examples Includes excellent creative examples

Role Play /10 Role was not played in a convincing, consistent manner

Role was played in a somewhat convincing, consistent manner

Role was played in a convincing, consistent manner

Role was played in an excellent convincing, consistent manner

Did not maintain business perspective

Some business perspective Maintained business perspective Maintained excellent business perspective

Viewpoints expressed did not fit role played

Viewpoints expressed did not fit role played

Viewpoints expressed fit role played Viewpoints expressed fit role played

Group Function/Flow /10 Little to no evidence of collaboration between members

Little collaboration between members

Collaboration between members Strong collaboration between members

Presentation is confusing and does not have a cohesive approach

Presentation is mostly unorganized, and does not have a cohesive approach

Presentation follows logical flow and cohesive approach

Presentation follows organized, logical flow and cohesive approach

Rubric – Individual Components (30 marks)

Evaluation Criteria Mark Level 1 Level 2 Level 3 Level 4INDIVIDUAL COMPONENTS

Professionalism /10 Mostly inappropriate dress, language, and content

Some inappropriate dress, language, and content

Appropriate dress, language, and content

Business casual attire, business language used throughout

Did not use business language or conduct

Used some business language and conduct

Mostly used business language and conduct

Business language and conduct used throughout. Felt like a real meeting.

Presentation SkillsIndividual knowledgeAbility to answer questions

/20 Voice is mumbling or too low, pronunciation is incorrect

Voice is too low or does not use clear pronunciation

Clear voice and clear pronunciationClear voice and precise pronunciation

Difficult to understand what is being said

Some difficult understanding what is being said

No difficultly understanding what is being said

Easy to understand what is being said

No use of gestures or voice inflection

Does not uses gestures and voice inflection appropriately

Uses gestures and voice inflection appropriately

Uses gestures and voice inflection effectively

No eye contact and fully reads from notes/slides

No eye contact and often looks at notes/slides

Maintains eye contact and seldom looks at notes/slides

Maintains eye contact and never looks at notes/slides

TEMPLATEPLEASE MODIFY THE FOLLOWING SLIDES WITH

INFORMATION FROM YOUR TOPIC

SLIDESHARE BY: ASHTON, DANIEL AND CURTIS

.

DESCRIPTION OF SLIDESHARE

• INCLUDE A DESCRIPTION OF:• LINKEDIN SLIDESHARE IS A WEB BASED 2.0 HOSTING SERVICE • WITH OVER 18 MILLION UPLOADS AND 40 CONTENT CATEGORIES IT IS TODAYS TOP 100 MOST-VISITED

WEBSITES IN THE WORLD. • LARGE FIRMS, SMALL BUSINESSES AND ENTRPENURSES • THERE IS LESS COMPETITION THAN ANY OTHER SOCIAL CHANNEL, ALSO THIS THE LAST SOCIAL MEDIA

PLATFORM YOU CAN GENERATE NICE CONTENT EXPOSURE FROM DAY ONE. • THIS IS A FREE WEBSITE WHICH ENABLES YOU TO UPLOAD PROFESSIONAL VIDEOS AND SLIDESHOW

PRESENTATIONS. • UNLIKE YOUTUBE THE EMPHASIS IS MORE ON PRESENTATIONS THROUGH PROFESSIONAL VIDEO. • THIS IS USED PRIMARILY FOR BUSINESSES TO SHARE PRESENTATIONS WITH EMPLOYEES & EFFECTIVE B2B

MARKETING.

DEMONSTRATION OF TOOL

• INCLUDE A LIVE DEMONSTRATION• SET UP AN ACCOUNT• PERFORM KEY ACTIONS

• ENGAGE THE AUDIENCE

ADVANTAGES & DISADVANTAGES

• - LOW TO NO COST • - FREE TRAFFIC• - BRAND PRESENCE/AWARENESS • - GLOBAL CONTENT DISTRIBUTION• - ANALYTICS DASHBOARD ( SEE WHAT RESONATES WITH YOUR VIEWERS)• - FOLLOW FEATURE• ABILITY TO BOOST SEO

ADVANTAGES & DISADVANTAGES CONT.

• MOST USE OTHER PROGRAMS TO CREATE & EDIT MATERIAL• SOME TRANSITIONS CANNOT BE COMMONLY SEEN IN OTHER SLIDESHOW

PROGRAMS• CONTENT SHOULD BE KEPT A MINIMUM

SUCCESSFUL EXAMPLES

• INCLUDE A CASE STUDY OR DEMONSTRATION OF THOSE BRANDS THAT ARE USING THE TOOL SUCCESSFULLY

• MUST BE PRESENTED FROM A BUSINESS PERSPECTIVE• FOCUS ON CANADIAN BRANDS

UNSUCCESSFUL EXAMPLES

• INCLUDE A CASE STUDY OR DEMONSTRATION OF THOSE BRANDS THAT DID NOT USE THE TOOL SUCCESSFULLY

• MUST BE PRESENTED FROM A BUSINESS PERSPECTIVE• FOCUS ON CANADIAN BRANDS

CONCLUSION

• SUMMARIZE PREVIOUS SLIDES• IF OUR COMPANY ADDED THIS TOOL TO OUR SOCIAL MEDIA MIX, WHAT

ADVICE WOULD YOU PROVIDE?• BEST PRACTICES?• COSTS? RESOURCES?

REFERENCES

• 2015, JUNE 18). RETRIEVED FROM 10 MOST INFLUENTIAL BRANDS ON LINKEDIN: HTTP://WWW.SLIDESHARE.NET/LIMARKETINGSOLUTIONS/10-MOST-INFLUENTIAL-BRANDS-ON-LINKEDIN-2015-EDITION

• WAIRING, D. (2014, JUNE 5). RETRIEVED FROM HTTP://WWW.SOCIALMEDIAEXAMINER.COM/SLIDESHARE-FOR-YOUR-BUSINESS/