seminar marketing the not so new frontiers of
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B2B Marketing 2.0The not so new frontiers of B2B marketing
Quick survey Who uses the following to market their business?
• Blogging
Give your marketing a boost
The not so new frontiers of B2B marketing
B2B Marketing 2.0
So how important is social media really???
Give your marketing a boost
The not so new frontiers of B2B marketing
B2B Marketing 2.0
If Facebook were a country only China and India would be bigger...
B2B Marketing 2.0
The not so new frontiers of B2B marketing
Where should I start?
B2B Marketing 2.0
The not so new frontiers of B2B marketing
It depends on your objectives
LinkedIn –Facebook for business...
UK Search Engine Market Share - April 2011
Source: Hitwise
B2B Marketing 2.0
The not so new frontiers of B2B marketing
It’s growing by 100 million per week
Source: LinkedIn March 2011
LinkedIn –Company and service profiles
B2B Marketing 2.0
The not so new frontiers of B2B marketing
Bringing your B2B social media together
LinkedIn – Banners and video
B2B Marketing 2.0
The not so new frontiers of B2B marketing
Don’t forget to add your videos and banners
LinkedIn –Recommendations for services
B2B Marketing 2.0
The not so new frontiers of B2B marketing
Buttons for yourwebsite
Onsite recommendations
LinkedIn –Share and follow
B2B Marketing 2.0
The not so new frontiers of B2B marketing
LinkedIn –Tweets and blog posts
B2B Marketing 2.0
The not so new frontiers of B2B marketing
LinkedIn – Analytics
B2B Marketing 2.0
The not so new frontiers of B2B marketing
Social media activity is increasingly an indicator for SEO...
The not so new frontiers of B2B marketing
B2B Marketing 2.0
Quick survey How many of you -
• Can easily browse the internet on your mobile phone?
• Can’t?
Give your marketing a boost
The not so new frontiers of B2B marketing
B2B Marketing 2.0
If 2010 was the year the web got social – 2011 is the year it gets mobile
B2B Marketing 2.0
The not so new frontiers of B2B marketing
Source: http://cache.gawkerassets.com/assets/images/4/2010/03/090903-is-mobile-png
It’s not going to stop...
B2B Marketing 2.0
The not so new frontiers of B2B marketing
Source: Morgan Stanley Research
Are you targeting local business?
B2B Marketing 2.0
The not so new frontiers of B2B marketing
Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting-stats/mobile-stats-2/
Mobile and social
Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting-stats/mobile-stats-2/
It all happens whilst watching TV???
B2B Marketing 2.0
The not so new frontiers of B2B marketing
Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting-stats/mobile-stats-2/
Get mobile...
Give your marketing a boost
Taking your B2B online marketing to the next level
Quick survey How many of you
• Use online video in your marketing?
Give your marketing a boost
The not so new frontiers of B2B marketing
B2B Marketing 2.0
YouTube –The world’s second most popular search engine
B2B Marketing 2.0
The not so new frontiers of B2B marketing
Source: http://www.website-monitoring.com
YouTube and video are a great SEO opportunity
YouTube videos can be
optimised for SEO
Much lower competition on
competitive key phrases
Makes you seem bigger
Helps you promote your
thought leadership – like being
on TV...
B2B Marketing 2.0
The not so new frontiers of B2B marketing
A few words on innovation
Some times it is the little things that count
It’s not always about doing something new, its more about doing it better
Give your marketing a boost
The not so new frontiers of B2B marketing
B2B Marketing 2.0
Online is moving very fast
You should make frequent
improvements to your website
Backed up by benchmarking
and testing
A detailed review and update
should be undertaken at least
every 3 years
B2B Marketing 2.0
The not so new frontiers of B2B marketing
Keep in touch... www.lexisclick.com
blog.lexisclick.com
twitter.com/lexisclick
linkedin.com/companies/lexisclick-online-marketing
B2B Marketing 2.0
The not so new frontiers of B2B marketing