selling thousands of $$$$$ from the platform keynotes ... from the platform.pdfbreakout session....

Selling Thousands of $$$$$

from the Platform

Keynotes

Workshops

Breakout sessions

Teleseminars

Webinars

Kathleen Gage

©Street Smarts Marketing and Promotions and Kathleen Gage. All Rights Reserved 2

Section I: Various Platforms


What is the platform?

The platform is any environment in which you are doing some type of

presentation.

Keynote. The main speech at a conference or convention. Keynote

speakers can command high fees. Time of presentation is usually first thing

in the morning, during one of the meals or in the evening.

A keynote speech is typically 30 to 90 minutes and usually focuses on a

broad topic of interest to all attendees.

Breakout session. Usually a part of a track that other speakers are booked

on. Most breakout sessions are from 4S to 90 minutes. Two or three

breakouts are typically held simultaneously. Total attendance at breakouts is

less than at keynotes, and breakout speakers often command a lesser fee

than a keynoter

Seminar. A presentation on a topic covering a specific area. The program

can be public or private.

Workshop. Similar to a seminar but with a greater degree of attendee

participation, interaction, and hands-on exercises.

Training. Training refers to seminars or workshops conducted for a private

client, usually a corporation, specifically for a group of its employees. Most

corporate training seminars are one or two days.

Webinar. A workshop or lecture delivered over the Web. Webinars may be a

one-way Webcast, or there may be interaction between the audience and

the presenters.

Teleseminar. Similar to a webinar but restricted to the phone and/or

computer speakers.


Potential Products and Services You can Sell from Virtually

any Platform

Speaking

Consulting

Coaching

Books

Teleseminars

Webinars

Seminars

Workshops

eBooks

One – on – one sessions

Bundles of product

Platinum programs


Which is the most profitable and which do you choose?

NOTES:


The #1 reason people don't sell much

What products and services are currently selling?

Who's buying?


Three primary parts to a presentation

Introduction

Body (main message)

Close

Introduction

One of the most important parts of your presentation is your

introduction. They accomplish a number of things and the

purpose of your introduction could and should serve multiple

purposes…….

Set the tone of your entire presentation

Set context or framework

Answer these 4 questions for participants

o Who are you?

o What do you do?

o Why are you here?

o How is what you are saying relevant to the

audience

Establish your confidence, competence, credibility


I’m comfortable as I know my stuff! I know this is

the identified expert relevant

Your

Introduction

Establishes Your

Credibility Competence Confidence


The Body

A solid body of information is essential to setting the stage for influencing a buying decision.

The close has already begun while you are in the body of your

presentation through stories, case studies, reference to books

you have authored, other presentations you have done, and

anything else that gets audience members thinking they want

more of what you have to offer.

The body of the

speech should

Entertain Educate Inform


The Close

Crafting a powerful close takes practice and belief. Important elements to the close are:

What you are selling

Your ability to sell Testimonials

Referrals

Practice Tell ‗em what you want them to do

Realize this can be more profitable than your fee You must be competent and confident with a

Delivery of a stellar presentation

Your Profit Center

The Close

Belief in what

you are selling

Smooth

transitions

Begins in the

introduction


Consider the following…

1. Is it better to emphasize the positive if your

audience buys, or the negative if they don‘t buy?

2. If you have a product with both strengths and weaknesses, when should you present the

weaknesses?

3. After someone has praised you, your program and your expertise, what is the most influential

thing you can say after thank you?

4. What is the single most effective thing you can

do to make yourself more effective?


Section II:

Creating Successful Sales Campaigns


The Most Common Self-Sabotaging Selling Obstacles

Don‘t sabotage yourself when you are selling your product or

service. The most common self-sabotage obstacles to selling are:

Inexperience

Not realizing your value

FEAR

Procrastination

The stories we tell ourselves

Overcoming Your Own Sales Resistance

Your own resistance will hinder your success. Here are ways to

overcome your own sales resistance.

Realize Your Value

Take a moment to realize that what you offer brings value to

your customers. This is the most common reason people have

sales resistance. If you don‘t fully understand the value your

offer brings to those you are selling, you won‘t feel comfortable

with the sale.

Script Your Close

This is not the time to wing it. You have to know what you‘re

going to say, what the benefits are, your timing and other


important information you want to share that will help close

the sale.

Practice, Practice, Practice!

It‘s amazing how many people say, ―I don‘t do well when I

practice.‖ That‘s baloney. It‘s their fear of not doing well while

they practice that hinders their success. You have to practice!

I don‘t think Michael Phelps said, ―I don‘t do well when I

practice... I‘ll just wing it and hope for the best at the

Olympics…‖

Take Your Time

When you do your close, take your time. Remember to breathe.

Pace yourself.

Avoid doing what I refer to as the ―Jeckle and Hyde‖ process.

What this means is you have one personality during the majority

of the call and then it changes when you move into the close.

The transition needs to be smooth and not noticeable at all.

Otherwise, your sales will be very low.

Visualize the End Result

What is the outcome you want? How many buyers, what kind

of revenue, how did you do on the entire call? Visualize the

entire process.


Be Organized

Again, this is not a situation where you can just fly by the seat

of your pants and hope for the best. Have as many of the

details worked out as you can.

The Tales We Weave

What is the story you are telling yourself that is holding you

back? This is what our logical mind will come up with to convince

us why we shouldn‘t go forward and sell our product or service:

The economy is slow.

People aren‘t spending the way they used to.

There‘s too much competition.

I just need to develop one more program and then I can sell

it.

Don‘t get caught up in this negative self talk! None of this is true;

I have personally seen and experienced the opposite of these

statements coming true in my life and the lives of my clients.

Remember – what you think about is what you will create in your

success!

Six Steps to Conquering Your Objections

Once you know what your objections are, you can begin to

conquer and remove them. There are six steps that will help you

to achieve freedom from your fears:


1. Understand what that first sale is really worth to you.

When you think about it, one person can be worth an

extraordinary amount of revenue to you. It‘s not just the initial

sale; it‘s every other sale you make to that person, the people

they tell about your programs, the spin off business from

them, then the people they tell about your programs, etc., etc.

One person can create a chain of customer referrals that is

endless.

2. Write down the worst that can happen. Okay, so you

completely mess up. What‘s the absolute worst thing that can

happen? You will probably be surprised by what you find.

3. Role play. Practice your close with a mentor, coach or trusted

colleague. This gives you the opportunity to rehearse your

timing, content and flow of information. You will do much

better during your close when you have practiced it a few

times. You don‘t want your close to be canned, but you do

want to be comfortable with what you are going to say. The

only way to achieve this level of comfort is to practice!

4. Focus on the value you give to your clients. Write out a

few statements about how you make your clients‘ lives better.

What does your product or service do to enhance another‘s

life?


5. Set clear goals and have action steps. I always set goals

for what I want to achieve and I write them down and post

them in a visible place. That way they are literally ―in my face‖.

This also allows me to outline all the necessary steps I need to

take to achieve my outcome.

6. Review your previous successes and the successes your

products and services have brought to your customers.

The more you remember about how your products and services

help others, the easier it is to sell. It is all about believing in

what you are offering your buyer.


Principles of Selling

1. Principle of scarcity. The bottom line: People want more of

what they can get less of.

2. Principle of authority. ―People want to follow legitimate

experts. You need to share with them your level of expertise

on the topic—they can‘t know that about you until you tell

them

3. Principle of commitment and consistency. Have them

write it down.

4. Principle of consensus. Testimonials and social proof.

5. Principle of liking. Do they like you and do you like them?

6. Principle of serving. Are you here to serve?


Section II:

Teleseminars


Teleseminars are an excellent vehicle to reach a widespread

market with minimal costs to market and deliver.

To sell lots of products and services start with preview calls.

Avoid Making Your Teleseminar One Huge Sales Pitch

If you are using a free call to sell your products and services,

don‘t make your call one huge sales pitch. If you provide

incredible content and do a great job in delivery selling becomes

very simple.

Call to Action at the end of the call you will have more success

than if you simply try to sell throughout the call. Your content and

expertise will sell your product more than anything you could say.

However, you do need to give people a Call to Action.

It can be to:

Visit a website

Sign up for an Ezine

Access a report

Buy an eProduct

Sign up for a coaching session

Register for a mentoring course


A call to action can be anything that gets people to take action

and drives them to your website.

Regardless of what action you ask people to take you must be

prepared.


Elements of a successful close on a teleseminar

Strong CTA

Ease with which you make your offer

Enough time to convey benefits

Solid offer

Great follow up

Follow up

Phone calls

Series of emails

NOTES:


Winning Combinations

The combination of selling at the end of the call, follow up

email messages and a post session phone call can make you

almost unstoppable!

You can also incorporate audio and video follow up into the

mix. In some cases direct mail as a follow up can work very

nicely.

The mistake I see people make is they have one method and

one method only for selling. It‘s the same with marketing. I am

often asked how many methods for marketing I use to fill a

session. The answer ―as many as I possibly can!” This means

dozens. It‘s a never ending process. One I really enjoy.

It‘s the same with sales tools. Don‘t rely on just one or two;

use as many as you possibly can.

Post Session Calling

Post Session Calling is where either you or an assistant conduct

follow up phone calls after the preview call. It‘s amazing what

an underutilized strategy this is. You can leave a lot of money

on the table by not implementing this step.

The higher the price of what you are selling the more

important it is to use this step. Plan for this in your sales cycle.


Admittedly, calling after the fact can be a tedious process, but

it can be very profitable for you. When you allow enough time

and you are prepared for this level of selling you can add

anywhere from 5 – 15% more revenue to your bottom line,

maybe more.

If your product or service ranges in cost between $500 -

$3,000 or $4,000 it makes sense to implement Post Session

calls.

You can do the calls yourself or hire someone to do so. Make

sure whomever you hire is very good on the phone and enjoys

doing this. Otherwise this step will be extremely ineffective.

You can set it up where you pay a base plus percentage of

sales. When you have someone who is good at the follow up,

enjoys it and likes working on a percentage, it is a win/win all

the way around.


Primary Reasons a Program Doesn’t Sell

Not enough people on the preview call

Poor content on preview call

Not prepared for the close

Selling to the wrong market

Seller‘s fear

Rushing through the sale

What you need in order to succeed:

A solid program, product or service.

A plan of action which includes marketing, development,

sales tools and a close.

A belief in what you are doing.


Section III:

Webinars


In many ways webinars are similar to teleseminars as far as the

process of selling goes. The one major distinction is using power

points and visuals in the close.

Elements of a successful close on a webinar

Strong CTA

Ease with which you make your offer

Enough time to convey benefits

Solid offer

Great follow up which can include the replay


Section IV:

Keynote and/or Live Trainings


Live presentations are an excellent avenue to sell products and

services. However, there are specific guidelines you must follow.

FREE

FEE

When you absolutely MUST NOT sell from the platform

Product Display Table

Bundle products

Turning lukewarm buyers into high ticket buyers

You can negotiate large sales


Who are your potential readers or customers? Who is most

likely to read your products and services?

What markets, associations or businesses would benefit

from buying in bulk?


List 6 benefits a buyer will get from your books and/or

program.

List 6 potential topics you can speak about

Topic What groups might be interested ?


Room Set Up For Sales

1. Your product table should be in the room; if at all possible,

with access from all sides. This means you arrive early and set up

early.

2. Customers will not wait; make sure you can serve them

immediately. Better to have more staff than not enough.

3. Take credit cards. Have cash available for change and provide

receipts. Have flyers describing products and prices.

4. Leave your microphone on at the back of the room if possible.

5. Appear to have a limited supply. Offer a ―paper sale‖ if you do

not have enough product.

6. Always have a ―Daily Special‖ and a ―Whole Enchilada‖.

7. You‘re the last one to leave. This is all about customer service.

8. Always autograph. Thank your customers and offer a money

back guarantee.

9. Be accessible. Don‘t get stuck talking to any one person.


Create your own opportunities

Regardless of the economy there is plenty of opportunity. Even if

you can't get hired to speak you can set up your own events.

Select a date for the event

Pick a venue (location)

Determine equipment needed including microphones,

computers, screens, etc.

Design handouts or learning guides for event.

Determine cost. A great strategy is to make the cost in the price of the book and/or other low cost product.

You may be able to secure sponsors for an event like this especially if you can create a win/win through market reach

and visibility for the sponsors.

Design and print a flyer that can be mailed to potential attendees. You can also distribute the flyer at networking

meetings in your area.

Design a web page dedicated to the event. This can be a

splash page. Need to have all information such as location, cost, time and final topic.

Email message to everyone in your database with the link to the splash page. The advantage to marketing this way is

that people can simply forward a message to others and make registering very easy.

Must have a way to capture contact information of those

who register for the event via the web page.


At the event you can increase your revenues by having the

books available for purchase to those in attendance. If you have other products you can sell those too.

Send a series of follow up messages to your opt-in list and

to those who register. o Series of promotional email messages to your list

o Series of promotional messages to those who register

o Please note, the types of messages will be different to each group.

Media Release

o First release to various media in the area – immediately

-followed up by a phone call. The purpose of this release and the follow up call is to try and arrange

feature stories about the event. The sooner you do this the easier it will be to get something scheduled in.

o Release to weekly publications - 4 weeks before event o Release to daily papers 3 weeks before

o Release to radio and television 4 weeks before

Recommended media

o Daily papers o Weekly papers

o Monthly o Business journals

o Radio – talk

o Television


Where can you speak for FREE

Group or

Association

Contact person

Phone and/or

email

Notes


Selling tools – There are multiple tools for profit when

delivering a presentation

NOTES: Your web site…

Ask your client if they would be willing to link your website to

theirs. After your presentation your link will drive people to your

site and increase your sales.

Upload onto your power point, handout, slides, articles, and

products that relate to your audience. You not only want to make

your site friendly but your want it to be a valuable resource for

your clients, audience and potential buyers.

Put a special product offer on your site for each client and

audience. This is a great way to drive traffic to your site, keep

people in your database and continue your relationship long after

your speech is over.


Handouts and Power Points Should Always Include…

Header

Footer

Contact info

Product reference

No prices …. Until

NOTES:


Flyers Fill the House and Sell the Special

NOTES:


Section I:

Reference Section


The following script is the exact script I have used at the end of many of my

teleseminar preview calls. I customize the information to the topic, but in

essence the information is the same from call to call.

Although this may seem like a long script (and it is) as with your web sales

letter, you need to address objections, concerns and questions potential

buyers will have.

Let’s assume the bulk of the call (the training) is over and I am moving into my

close. Here is a way to ease into it.

SCRIPT (this can take several minutes to do. Don’t rush or your potential

buyers will feel rushed)

You need to continually develop your marketing ability. This is something that can

make a huge difference in the results you get. This might mean reading ebooks,

listening in on teleseminars like this, getting into a mastermind group or going into

more in-depth training.

What I would encourage you to do is listen to this session again. Go through your

notes and decide what is one thing you can do differently to achieve the

teleseminar outcomes you desire.

Some of you already know you don’t need to go back through the recording. You

know you want to register for my mentoring course.

I really want people to know that you can make incredible amounts of money with

teleseminars. Unfortunately, many people don’t take the time to really learn how to

do this. You, on the call tonight, obviously are among those who are taking the

time.

Over the years I have taken time to learn incredible amounts of information. I did

so by listening in on teleconferences, reading lots of books and eBooks, attending

seminars and having personal mentors and coaches. And applying the information.

The reason I do as well as I do is because of my investments of time and money. I

have invested tens of thousands of dollars to learn what I know. And because of

that, I make really great money.


It’s important for people to realize you aren’t going to learn everything in a one-

hour call. Granted, you did get a lot of great information tonight but I can promise

you there is more… much more.

The fact is, I have a lot of people who would love for me to work with them. Some

people would love me to work one on one with them. In many cases this isn’t

possible. One of the main reasons is my one-on-one fee.

My monthly retainer fee is minimum of $5,000. For my mentoring sessions it is

$400 with a minimum of 10 sessions a client will contract me for.

Because I know there are a lot of people who are hungry for the information they

will learn from me, I’ve put together a very special program.

I have developed a special mentoring program that is very affordable for virtually

anyone to have me work with you over an extended period of time.

Tonight was just a taste of what people will get.

I haven’t even scratched the surface yet on the many ways you can use the Internet

to make money, reach more of your clients and gain market visibility.

So let me tell you about the mentoring program I have developed.

To keep things very affordable I have developed a 4-week mentoring course. The

reason I am doing this now is I know lots of people want to make this the year they

finally get their online presence off the ground. They want to develop product,

gain visibility in the most cost effective way possible, and get their systems in

place. And they want to make money doing it.

I’ve called my program the Street Smarts Marketing Making Money with

Teleseminars mentoring course.

My mentoring course consists of 4 – one-hour sessions that will be spread out over

a 4-week period so you can really lay a solid foundation to jumpstart your business

using the Teleseminars to Make Money. You’ll have time to really understand the

material and make it work for you.


Of course, I couldn’t cover everything in this one short call. During the training

sessions I will be going into a lot more detail in each area with practical ideas and

easy to apply information that will get you going on making money with

teleseminars like never before.

I have tons of strategies, tips, and ideas that will definitely get you on the fast track

of making real money with the teleseminars.

I cover a lot of material that you absolutely must have to be successful with

Teleseminars, and ones that can save you time, money and energy.

Forget the get rich quick stuff. If that’s what you expect, this program is NOT for

you. If that’s what you think this is, do you and me a favor and don’t register for

the mentoring course.

However, if you’re looking for ways that over time you can consistently make a lot

of money using the power of teleseminars, then this program IS for you.

If I can do it, so can you. You just need to make sure you get information that

works and has been proven from experts who know what they are doing.

I am not a fit for everyone and I know it. I don’t beat around the bush or baby my

clients. I work with people who want and expect to be accountable for what they

do. I work with people who want to succeed. I work with people who are serious

about what they do.

I’ve designed the process in such a way that you begin with what is most necessary

in laying a solid foundation, avoiding the common Teleseminar mistakes and

getting you on the fast track of making money once and for all.

It doesn’t matter if you are a coach, speaker, author, consultant or entrepreneur,

this information can and will make a difference in your business.

So let me tell you what you’re going to get. I’m going to go through this quickly so

listen up.

You will get access to all 4 live calls that take place once a week every Tuesday

beginning on August 12th

. I actually surveyed people who signed up for this call


and found the majority wanted the sessions every week, once a week. I also found

out there was a split between afternoon and evening. So I’ve set it up so some of

you will be getting the training in the afternoon, some in the evening depending on

where you live. For global participants, it is likely going to be early in the morning

for you.

Teleseminar 1 - Tuesday, August 12th

at 6 pm EST

Kathleen Gage's Powerful Foundation for Success

This session covers the infrastructure and best practices that successful

teleseminar experts use to prepare for success. Regardless of whether you are

brand new to teleseminars or a seasoned professional there specific steps you can

take to assure incredible success

Here’s just a bit of what you will l get in session one.

Defining your target audience, your ideal client.

Find out what your market wants without spending a fortune doing so.

Determine who your audience is and what they will pay for.

Identify your customers' most challenging problems and burning desires and

why this is essential information to your teleseminar success.

Identify your expertise in order to develop programs your market is hungry

for.

Learn how to establish your credibility before you call even begins.

Costs involved.

Learn where to invest your money and where not.

Find out what technology is available and what is best for your needs.

Opt-in lists

Discover how to create email lists from scratch.


The fast and easy ways to rapidly grow a money-making list of opt-in

prospects and subscribers the experts have been using for years.

Learn how to build a list from scratch that can generate thousands of

dollars in revenue month after month.

Teleseminar 2 - Tuesday August 19th

at 6 pm EST,

Teleseminar Development

Once you have the foundation set, the next step is to develop the sessions. You will

learn how to put systems in place that make development as easy as it gets.

Access a blueprint for success including an easy to follow checklist to make

your efforts effortless.

Determine how to develop topics that your customers will be crazy about.

Find out what your market wants without spending a fortune doing so.

Discover how to know if your teleseminar idea is one that will sell, BEFORE

you spend money, saving you frustration and heartache.

Discover secrets to creating catchy headlines.

Develop ―knock their socks off‖ learning guides.

Know what to charge and when to charge.

Learn when to have your teleseminars and when to promote them — find out

what days and times pull best.

Teleseminar 3 - Tuesday, August 26th at 6 pm EST

Marketing Your Way to Success

So you know your market, you know what they want, you’ve identified what they

will pay for and you have a HOT teleseminar ready to launch. Now comes the

really fun part, letting the world know about your teleseminar. You may have done


all the other steps perfectly, but without the right kind of marketing to optimize

your visibility and market reach, it is all for naught.

Discover how to secure free publicity to promote your teleconference and

increase your opt-in subscriber list.

Learn what you need to do to have a HOT sales letter that.

Find out what you absolutely must have on your landing page to get people

to take action.

Systemize an effective process for follow up marketing.

Understand what you must do when offering teleseminars to a global

market.

Discover dozens of high return marketing strategies that are perfect for

marketing teleseminars.

Teleseminar 4 - Tuesday, September 2nd

at 6 pm EST

Selling Your Programs

So you’ve determined your market, you developed your program, you’ve marketed

to your heart’s delight, now it’s time for you to ask for the sale. This is one area

that many potentially successful people fail to master. When you know how to sell

you can write your own ticket to paradise.

Find out what you must have on your sales page to optimize your revenue

potential

Learn how to script out a money making close for your free teleseminars

(this can make or break you).

Learn how to have a smooth close

Discover how to turn FREE teleseminars into multiple streams of revenue

Find out how to feel great about selling


You also get a slew of bonuses. One is a 60 minute recorded call with bestselling

author and award winning speaker, Lori Giovannoni. In order to really make this

thing work you have to be persuasive. Lori’s session is called. - Persuasive

Presentation and Communication skills featuring Lori Giovannoni it’s a $99

Value

Learn six proven strategies to be an incredible communicator; how to go from

ordinary to extraordinary in your communication skills; how to be a master

persuader and what you need to know before you develop your teleseminar

presentation.

The best part of this is that you don’t have to get on a plane or in a car to go to a

workshop. You can save money, time, and energy and learn this from the comfort

of your own home, dressed however you wish!

If you can't make all of the classes live, don't worry, you will get an audio

recording of each call. Every week I’ll be recording the call and email you the

download link the next day. So even if you can’t make it one night, no problem we

will be recording the call so you can listen as often as you would like.

Every week you will get a study guide to follow along. You are going to get all of

this but that isn’t it. I am so confident that my material is outstanding that I am

giving you a full out guarantee.

So the only question you need to answer is ―Are you ready to learn how to develop

teleseminars, market them, sell them and make great money doing it?

If so, this course is definitely for you. I want to work with people who are serious

about taking their business to the next level and the next and the next.

I’ve simplified the steps so that you don’t get immobilized by overwhelm and too

much to do.

Each week I give you 3 action steps – no more. You get incredibly powerful

information and from there I give you the three action steps that will optimize your

efforts.


As an added bonus, participants get access to my private forum where you can get

your individual challenges addressed by not only myself but also by your peers.

This alone is worth the price of the program. There is more information on this on

the information page I am going to give you the link to very shortly.

In the 4 teleseminar sessions, I will teach you what to do and how to do it. I break

things down to a very simplified level so that you CAN do this and you WILL see

real results.

In addition to the 4 weekly trainings, the private forum, access to my knowledge

base I am also going to give you some other great bonus gifts. Each gift is a great

fit for what I am teaching you.

I am so convinced our program is a great fit for you that I have put together a

powerful guarantee. I will tell you more about that in a minute. Before I do let me

tell you about some great bonuses you get when you register.

You get my resource called, Directory of Resources for Internet Radio Show

Interview Opportunities - eBook & Radio Interviews - A Recipe for Success -

MP3 ($27 Value)

You also get 101 Low Cost & No Cost Tips

to Market and Promote a Product, Service or Business

Street Smarts making Money with the Internet

by Kathleen Gage - ($39 Value)

The Truth About Making Money on the Internet

By Kathleen Gage ($79 Value)

Here’s a bonus that you must act fast in order to receive it. A Free 30 Minute

coaching session with me

To the first 20 people to register receive a one-on-one private 30 minute coaching

session with. ($xxx.xx value)

All the bonuses are valued at over $400.


And yet, I’m not stopping there. When I say my goal is for everyone I work with to

succeed, I absolutely mean it. If you register within the next 24 hours and only in

the next 24 hours you will get all of this for a really low price. The reason I can

offer my information at this price is because I am teaching in a group environment.

Since I have been talking about Making Money with the Teleseminars on this call

you are probably wondering, ―So how much does all of this cost?‖

Let me put this into perspective for you. If you were to hire me to work with you

one on one for coaching you would pay at least $400 an hour with a minimum of a

10 hours for my coaching.

You could hire me to speak at your next company training session or a conference.

To hire me to speak at a conference is a minimum of $5,000 plus all expenses.

In order to help more people and those who may never have the opportunity to hire

me for one-on-one mentoring, I’ve created a much more affordable investment for

you.

Plus, you can learn the strategies, listen to the audio recordings over and over,

utilize the learning guides to the fullest extent, read the eBooks and enjoy all the

bonuses for a fraction of the cost.

If you order my mentoring course within the next 24 hours you will get the 4 – one

hour live sessions, plus the bonuses and the private forum and all the brain power

I can give you.

I can remember what it was like to struggle with money in my businesses. And

although I am completely convinced of the incredible value and bargain for all you

will get, not even counting the bonuses, I wanted to make it as easy as possible for

you to get in.

So what I have done is kept the price as low as we possibly can. For the next 24

hours you will get this entire four-week mentoring course for only $697. You heard

it right. Only $697.

If you wait, the price will go up to $697 and you probably won’t get the one on one

session with me. If you make your decision now, you will save $697.


Actually, I will go one better. Anyone, and I mean anyone, who registers today will

get the coaching with me even when I go beyond 20 registrations. So if you want

me to work one on one with you and take a laser beam approach to mentoring you,

you will want to register today.

I’ve simplified this as much as possible. So now it is up to you. I don’t think it

could be any simpler. And if you really want to get going on The Street Smarts

Making money with Teleseminar course, I would love to work with you.

So here is the link to access information on the program and register.

( Link to sales page goes Here)

At this point I open it up to Q&A. Often, the questions asked during the Q&A are

what get some people who are not quite sure if this is for them to decide it is.

END


Speaking Engagement Questionnaire

Kathleen Gage

My goal is to help you create a successful meeting with long-term take home value

for your attendees. Contact me anytime with questions or comments.

This questionnaire is designed to help me prepare a customized program. Please

answer all applicable questions and return to the e-mail listed. (Feel free to use

additional pages for space if needed) Thank you!

ORGANIZATION:

Contact person, phone number and email address.

Organization web address:

Date and Time:

Length of time you would like Kathleen and Lori to speak?

Topic:

1. What are your specific objectives/results desired for the session?

2. What is the specific purpose and theme of this meeting (annual meeting,

awards, etc.)?


3. What is the mission/philosophy statement for your company/organization?

4. Are you announcing any new products, services or other changes at this

meeting?

5. What are some current problems/challenges/breakthroughs experienced by

your organization or industry?

6. What are the top challenges faced by people who will be in the audience?

7. What is our role in your program (opening or closing, keynote, breakout,

etc.)?

8. What is the most important message you want the audience to get from our

presentation?

9. What is most important to you in the working relationship with Kathleen and

Lori?

10. What are one to three skills/concepts/goals/ideas you would like people to

leave the program with?

11. Is there anything that would prevent them from accomplishing these things?


12. Has the audience's business, industry or job changed in the last 5 years? If

so, how?

13. Special jargon/terminology to use?

14. Issues/terms to avoid?

15. An executive, manager and/or employee I might contact to get additional

perspective:

Name_______________ Title_____________ Telephone #_________________

Name_______________ Title_____________ Telephone #_________________

Name_______________ Title_____________ Telephone #_______________

16. # of people attending

17. Percentage of male __________ % female __________ %

18. Age range


19. What separates your high-achievers from the others?

20. What are some of the challenges your organization and your people/members

face on a day-to-day basis?

21. What areas of challenge pose the greatest opportunity for improvement?

22. What are the most significant events that have occurred, and that have affected,

your industry, organization, or group during the past year? (i.e. mergers,

downsizing, etc.)

23. What is the primary product or service that you offer?

24. What are the two most important benefits you offer to your customers?

A.

B.

25. What are 2 or 3 achievements of which your organization is most proud?

26. Previous speakers used:

Name___________________________ Topic ____________________________

Name___________________________ Topic ____________________________


27. What takes place immediately before/after our program (speaker, meal break,

etc. If another speaker, please indicate topic)

Before:_____________________________________________________

After: ______________________________________________________

28. Name and title of senior executives:

Name ____________________________ Title ______________________

Name ____________________________ Title ______________________

29. Top people to recognize in audience:

Name ____________________ Title _______________ Reason ______________



30. How will most of the participants be dressed? Business Casual

31. Who will be introducing Kathleen and Lori? (Please include title and contact

information)

32. Meeting location:

Address: ______________________ City: _________________________

Hotel/Address Tel. No: ________________________________________


33. When, where, who and how should Kathleen and Lori contact upon arriving

at the meeting site?

Emergency Contact? Name: ________________________________

Bus# ________________________ Home # ______________________

cell# _________________________

34. Please send me the following information (if available)

__ Annual report __ Company newsletter/paper/flyer __ Key product brochures

__ Meeting agenda/invitation __ Special promotions/campaigns

__ Meeting program

Notes: (what can you add which might help us do an even better job?)

Please email back to: [email protected]

END

mailto:[email protected]


WE VALUE YOUR FEEDBACK

Street Smarts Marketing and Promotions

One Day Intensive

Name: __________________ Position: ______________________

Company Name:

_________________________________________________________

Address:

________________________________________________________

Street City State Zip

Phone Number: _(____)_____________________________________

E-mail Address:

__________________________________________________________

(PLEASE PRINT)

1. What was the greatest benefit of the training?

2. What would enhance the training information?

3. What are you able to apply immediately from this training?


4. If someone asks you about this training, what would you tell them?

5. Are you interested in other services Kathleen Gage offers?

May I use your comments and name for future promotions of Street

Smarts Marketing and Promotions ______ yes _______ no

Contact:

Kathleen Gage

541.654.0426

P.O. Box 551

Pleasant Hill, OR 97455

[email protected]


Action Steps

To optimize your results from the Street Smarts Marketing Mentoring Course

you must take action.

Here are your first 3 Power-Packed Action Steps /.

1. Script your close for a teleseminar


2. Develop PowerPoints for your webinar close.


3. List three associations or organizations you can present to.

Message of Hope $10.95

Workplace Miracles $11.95

101 Ways to Get Your Foot in the Door $19.95

Have I Got a Deal for youGet all 3 of My Books for only $30

tax

Total

$42.95

$ 2.82

$45.80

Today only! $30

Save $15.80

Only 12 sets available

Name

Address

City State Zip

Email

Visa MC # Exp.

Check make payable to: Turning Point, Inc.


About Kathleen Gage

Kathleen Gage aka The Street Smarts Marketer™, is the

CEO and founder of Turning Point, Inc. and Maxwell

Publishing. She works with consciously aware speakers,

trainers, authors and consultants who are ready to turn

their expertise and knowledge into money-making

products and services. Kathleen is a bestselling author; an

internationally recognized Internet marketing and publicity

advisor; and an award-winning keynote speaker.

Kathleen is a highly results oriented business advisor. She

is the author of dozens of books, eProducts, audio programs and

teleseminars designed to help you achieve the business results you desire in

the most efficient, cost-effective way possible. Kathleen developed the

Street Smarts Marketing™ series to address the needs of her many clients.

Website

http://www.kathleengage.com

Street Smarts Marketing Blog

http://www.themarketingmindset.com

Follow Kathleen on Twitter

http://twitter.com/kathleengage

Limited time opportunity

One - on - one coaching by Kathleen Gage. To learn more email Kathleen at

[email protected]

http://www.themarketingmindset.com/

http://twitter.com/kathleengage

selling thousands of $$$$$ from the platform keynotes ... from the platform.pdfbreakout session....

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