keynotes v9i2

8/8/2019 Keynotes V9i2

1/24

Ten Under TenA F F O R D A B L EP R O D U C T S T H A T B U I L D

B U S I N E S S P. 12

NAT IONA LS C R A P B O O K I N G

M O N T H : fa l l in love

al l over again P. 2S T U D I O J : reinventyour businessO N E mouse

cl ick at a t ime P. 16

VOLUME 9 / ISSUE 2 SUM MER 201 0


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O U R M I S S I O N :

We show you how to celebrate relationships

through the art of scrapbooking and

stamping. Faster. Simpler. Easier.

M E S S A G E F R O M T H E H E A R T

CONTENTS

F E A T U R E S

2 National Scrapbooking MonthBehind the scenes of kit creations.

4 Lovin Studio JShowing off your Studio J layouts.

12 Ten Under TenLow price products with high impact.

14 Idea Book Price ReductionsLower prices to entice customers.

15 Mostest for Your HostessHostess packets your way.

16 Reinvent Success with Studio JCreative business possibilities.

I N E V E R Y I S S U E

1 Corporate Connection

6 A Closer Look

11 Rising Star

18 Matters of Art

20 Your Perspective21 Ready Reference

If youre like me, perhaps youve experienced egg days, a time of exuberance on a shoestring,

of unlimited optimism and ideas on a very limited budget. I call those days my egg days because in the

early months of growing my business, my family literally lived off omelets, quiches, and sandwiches

made from the eggs we gathered from a generous neighbors hens. What we lacked in grocery budget,

however, was made up for in joyful times together and great innovations and creativity in developing my

business. Those egg days are among my fondest memories.

Similarly, we know that many of you and your customers are more budget-conscious today than ever,

but that hasnt hampered your creativity, fun activities, or plans to preserve those memories in your

scrapbooks. So whether youre experiencing egg days or not, Close To My Heart has incredible

inspiration and value that will satisfy your creative cravings while leaving your wallet well-fed. You could

say our goal is Faster, Simpler, Easier, More Affordable!

In this issue ofKeyNotes, our Ten Under Ten article introduces you to ten Consultant-selected favorite

products about $10 eachperfect for every customer no matter their budget. Youll also want to browse our

Closer Look feature to meet a few of the star products of our Summer Idea Book lineup.

Finallyand Im so excited about thischeck out our exclusive new National Scrapbooking Month

promotion. The Miracle kit produces four beautiful scrapbook pages that are so elegant youll be surprised

that no stamping is required! Your pages will come together even more quickly and affordably than you

dreamed possible. Theres a reason we call this promotion the Miracle kit! So celebrate summerand egg

daysas a time of joy, creativity, and making (and preserving) memories to last forever!

Make it from your heart,

Jeanette R. Lynton

Founder & CEO

P H O T O G R A P H Y : B R I A N T W E D E A N D R O B E R T W R I G H T

2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.

Eggspecially cute giveaway artwork using the new Cherry-O papers.

pg. 12

pg. 2 pg. 4

pg. 16


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1C L O S E T O M Y H E A R T . C O M

C O R P O R A T E C O N N E C T I O N

Thomas Edison once said, If we all did the things

we are capable of doing, we would literally astound

ourselves. I believe this concept holds true for both

organizations and individuals. At Close To My Heart,

one of my jobs is to see possibilities, to glimpse into

the future, to envision what more can be.

When I joined the company last year as VicePresident of Finance and New Business

Development, I began by looking around me to

see what the landscape of the company already

looked like. Where did we stand with new product

innovations and introductions? What are our

growth opportunities? How do we continue to

improve? Then I began looking outward to dream

of what else could be. What will take this amazing

company to the next level in our market? How can

we work hand-in-hand with you, our Consultants,

to achieve even more?

I take my ideas and dreams to the Close To My

Heart teams I work with, including accounting,

new product development, and operations to

name a few, to get their thoughts and feedback.

Together we chart possible courses for future

products, expansion markets, new ways of

interfacing with vendors here and abroad, and

so forth. I meet with the executive team and

present our ideas and suggestions. We discuss

the best courses to pursue, always thinking about

how our decisions will impact you and add to your

success. Jeanette Lynton, founder and CEO, is

there every step of the way, giving us her insights,

experiences, and desires. Shes truly the ships

captain, and the executive team members are her

assistants and advisors.

My background has taught me many lessons

about persistence and never giving up. When I was

only 12, my mother taught me how to do difficult

things by helping me become a Fuller Brush

salesman in my small town in Canada. It was scary

knocking on doors of people I didnt even know

and showing them products. But I persevered,

learned everything I could, and ended up doing

very well, making excellent commissions.

In college, I had a very difficult summer job

selling roofs door-to-door during a recession.

Determined to succeed, I studied sales books,

recorded and honed my presentation, learned

to ask for referrals, and faithfully sent thank you

notes whether I made a sale or not. Most

importantly, I kept on trying. Soon my business

was booming, and my friends, who were supposed

to be selling, ended up working on crews installing

roofs I was selling. I went back to college with my

bank account full.

That was 20 years ago. Since then Ive had

the chance to close multi-million dollar sales

transactions; start, build, and sell several

companies; and continue to learn that hard work,

persistence, and optimism are truly what make

dreams come true. Now I am very excited to be

working with Jeanette and the other executives to

help you make your dreams come true.

I agree with Henry Ford who said, Whether you

believe you can do a thing or not, youre right.

Jeff Crapos (pronounced Cra-po) responsibilities at Close To

My Heart include finance, new business development, new

product development, legal, and human resources. Jeff has

had repeated success in launching profitable

products, securing new partnerships, and

conceiving and executing innovative

business strategies. He is a graduate of

Brigham Young University holding a

bachelors and a masters degree inaccounting/information systems. Jeff

and his wife have six children.

B Y J E F F C R A P O

Making Dreams Come True

J E F F C R A P O S I N S I G H T S H E L P

TA K E C L O S E T O M Y H E A R T T O

T H E N E X T L E V E L

--


4/24K E Y N O T E S S U M M E R 2 0 1 0

Creating a Kit for National

Scrapbooking Month

2

Theres more to creating a great scrapbooking kit than meets the eye. Jeanette Lynton and her team of

designers scrutinize every paper packet and kit to ensure it provides scrapbookers the ultimate in beauty

and usability. Heres a behind-the-scenes peek at how this years National Scrapbooking Month kit,

Miracle, came into being.


MiraclesMARVELOUS

Right page with Flip Flaps openLeft page Right page

The two scrapbook layout patterns in the Miracle kit are exclusive

to this promotion and include Flip Flaps that lift up to reveal even

more photos or journaling!


5/24

3C L O S E T O M Y H E A R T . C O M 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.

1 InspirationIdeas emerge through inspiration, which can come

from all kinds of sources.

For this kit, we were inspired by everyday colors from

our exclusive palette: Sweet Leaf and Olive greens

from summer grass, Crystal Blue from old blue jeans,

and Bamboo brown from the earth. Its the ultimate

in versatility.

2 Creative VisionAn idea gets defined and expanded as we identify

aesthetic or instructional goals.

We wanted to demonstrate the principles of proportion

in a color scheme, with a neutral dominant color andearthy subdominant colors. Scrapbookers choose a

contrasting color in their photos and make that the

accent color as they add ink to the Irresistibles

die-cuts, shown in Smokey Plum and Sorbet in our

sample layouts.

3 DesignDesigners interpret the creative vision, working

with scrapbook artists to build a suite of products

that caters to scrapbooking.

We wanted to use the technique of clustering

embellishments, so our papercrafting artists helped

our designers create My Stickease images and

accessories that could easily be grouped together.

4 ProductionClose To My Heart production staff check the first

press run of every paper to ensure the colors are

spot-on and the quality is exceptional.

The Miracle kit, with its beautiful, high quality papers andmore, is in stock now, before its available to customers, so

you have time to prepare your display artwork and

workshops for National Scrapbooking Month in May!

Right page with Flip Flap open

Right page

Left page

5 Colonial White Cardstock

1 Bamboo Cardstock

1 Floral B&T Duos Paper

1 Stripe B&T Duos Paper

1 Crystal Blue Circle B&T Duos Die-Cut

1 Sweet Leaf Bracket B&T Duos Die-Cut

1 6" * 12" My Stickease Assortment

1 6" * 9" Irresistibles Die-Cuts

1 Mini-Medley Accents Colonial White Collection

12" Colonial White Waxy Flax

3 4" * 6" Memory Protectors Flip Flaps

2 Sponges

1 Instructional Brochure

Colors: Sweet Leaf, Olive, Crystal Blue, Bamboo

Miracle Kit Contents

Right: Weve used a variety of accents in our embellishment

clusters on this exclusive Miracle layout. The instructional brochure

will show you how!

For complete National Scrapbooking Month

campaign details, visit Online Office >

Marketing Your Business > Constant Campaigns.


6/24

4 K E Y N O T E S S U M M E R 2 0 1 0

Angie Haskell, Consultant, Orem, Utah

Angie took advantage of the color options available in each Studio J kit when

she created this adorable Valentines Day layout. She distressed the paper using

Chocolate and Tulip ink. She colorized the buttons and ribbons in Tulip and

chose Blush for the ribbon slides, with a couple of Chocolate brads thrown in to

balance it out. Angie also changed the color of her title and journaling to match

the layoutwith lovely results!

I had fallen behind on my scrapbooking since last fall and Studio J was a great way to

get caught up quickly and easily! My first layout took me a little over an hour, as I had

to learn the program and play with it. After my fifth layout, I was confident with all the

tools and was able to finish a layout in under 30 minutes!

Julie Wilson, Consultant, Coldwater, Ontario

Julie started with the preplaced toggle accents, and then added her own My

Stickeaseimages, brads, and photos. She used the quick-title tool to easily line up

the letter stickers in her title, matted a photo with a My Stickease frame, and even

placed a brad in the middle of a My Stickease flower to give it extra dimension.

Studio J is very easy to use, and I see most of my customers being able to work through

it without any issues. I also will be able to invite a few ladies to use the program that

have been unable to do classic scrapbooking due to physical limitations. I know they

will be thrilled that they too can now have beautiful pages with all the barriersremoved for them.

That's Amore kit, Imagine: Fantastic Five

Unforgettable kit, Imagine: Powerful Trio

Whats not to love when

you create with Studio J

LOVINStudio J

These Consultants show how they have used Studio J

in savvy, smart, and versatile ways. Be

inspired and make some brilliant artwork of your own!



7/24


Squeaky Connors, Consultant, Hugo, Minnesota

By using the various fonts in the text tool, Squeaky created a beautiful

custom quote, title, and date by adding multiple text boxes and arranging

them to make her title line up just right. Were also impressed with the

subtle ink distressing she added to the B&T Duos papers to make them

even more grungyand gorgeousthan they were on their own.

I have used several other digital scrapbooking programs, but none of them are as fast,

simple, and easy as Studio J. The absolutely best part is the finished result. My layouts

look beautiful in real life. I cant wait for the next ones to arrive!

Tammy Ensign, Consultant, Buxton, North Dakota

With three daughters, each with her own s crapbook, Tammy is always

looking for shortcuts to complete three layouts for the same event. Studio J

makes creating multiple layouts a breeze! Tammy created a base layout, then

copied it and substituted in pictures of the individual girls. She was done

with six pages in about the time it would take her to complete one classic

two-page layout!

My three daughters love to get their pictures taken as much as I love taking them, so

I have a lot of scrapbooking to get done. I try to make each layout unique, and

Studio J helps me do that efficiently. It only took me about a half hour to create all

three layouts! I was very happy with the quality of the printing, and I look forward

to continuing to use Studio J. I cant wait to introduce it to my customers!

Trish Roberts, Director, Great Falls, Montana

We love how Trish scanned these vintage photos and used them to create a

Studio J layout. Its a great way to preserve and share irreplaceable family

photographs. Be sure to order several copies of the layout to give away at

your next family reunion!

These photos are around 50 years old and were in dire need of being preserved. A

fast and perfect solution: Studio J! To showcase all that Studio J has to offer, I

made a special album with each layout showing a different aspect of Studio J:

sponging, distressing, journaling on vellum, journaling on cardstock. The layout

featured here shows how you can print the studio layout and then e mbellish it athome with classic supplies for a textured feel and dimensional look that I love.

Notebook kit, Imagine: Interesting Variation

Enchanted kit, Imagine: Symphony Sweet

Emporium kit, Imagine: Creative Rhythm



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6 K E Y N O T E S S U M M E R 2 0 1 0

A C L O S E R L O O K

T H E S E N E W P R O D U C T S W I L L

L I G H T U P Y O U R C R E A T I V I T Y

A N D Y O U R B U S I N E S S

Sparking the Imagination

Creativity comes in many forms, and Close To My Heart

loves to satisfy every inventive craving with coordinating

and versatile products. This selection of new products

from our Summer Idea Book fits the bill perfectly! Share

the benefits and features with your customers, let themtry them out at a workshop or Home Gathering, and watch

the clever ideas, big smiles, and orders multiply.



9/24

I N t h e

IDEABOOKPG. 98


12" * 12" Little Princess Page

Glitz glitter glue to the rescue! Every princess

needs a crown and with Glitz glitter glue your

page will sparkle with glamour.

2010 CTMH Co. ALL DESIGNS ARE ORIGINAL. 7C L O S E T O M Y H E A R T . C O M

Glitz Glitter Glue

Features:

Two versatile Glitz glitter glue

colors: Stardust and Platinum

Can be applied thin or thick

When dry, you see only the glitter,

not the glue

Small applicator tip for controlled,precise placement

Can be used as paint to glam up

cardstock or B&T Duos paper

Benefits:

Apply glitter in one easy step with

no loose glitter clean up

Use Glitz glitter glue as a stand-

alone accent or to highlight other

embellishments Apply around edges of stamped

images or just to one side as a

light source

Make polka-dots pop, Dimensional

Elements come alive, and winter or

wedding scenes sparkle


10/24

I N t h e

IDEABOOKPG. 93

4W" * 5V" What a Thrill! Card

Make a simple border or

accent stand out when you use

Fancy Fuzz to layer on top of

paper or underneath a brad.

8" * 3V" Let the Magic Begin Card

Cut apart the shapes of each Fancy

Fuzz strip to create a unique

embellishment or cardstock

design that can be easily applied

for a 3-D effect, as shown above

with the black circles.

Features:

Adhesive-backed and flexible for easy application

Whimsical die-cut felt borders in Indian Corn Blue and Black

Low price-point for affordable embellishing

Excellent upsell with the My Reflections

Zippidee kit

Benefits:

Use as a border, ribbon, or individual accent; can be cut to

custom fit any art project

Create your own decorative paper design

Add easy texture and dimension in a snap without having

to break out the glue

Layer them behind brads or buttons

Fancy Fuzz Zippidee Borders

K E Y N O T E S S U M M E R 2 0 1 0 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.8


11/24

I N t h eIDEABOOKPG. 94

Velcro makes it easy

to remove, then

reattach images to

their proper place.

Create a matching

game behind closed

doors using the new My

Creations A-door-ables.

Teach the skill of

tying using eyelets

and ribbon.

Interactive Pages

My Creations Board Book

Features:

Hardback cover

Six extra-thick, smooth, white

chipboard pages Pre-bound with a " spine, wide

enough for a book title

Handy 6" 6" travel size,

convenient for kids

Benefits:

Strong and durable for interactive

elements

Will stand on your bookshelf

alongside other books Smaller size is great for showcasing

a single event or theme: a birthday

party, hobby, pet, etc.

Ideal for children who want to

create their own book or album



12/24

I N t h eIDEABOOKPG. 94

I N t h e

IDEABOOKP G . 32

K E Y N O T E S S U M M E R 2 0 1 010 2010 CTMH Co. ALL DESIGNS ARE ORIGINAL.

Features:

Has a strong magnetic closure

Made of extra heavy-duty, durable

chipboard Smooth, white exterior can be stamped,

papered, distressed, sponged, chalked,

and more

Rectangular box and stylish rounded

closure flap

Benefits:

Use Liquid Glass or a Glue Dot to add a

fashionable handle to the flap: a Filigree

Charm, Bigger Brad, Designer Brad, loop

of ribbon, or button

Use as temporary storage for photos

awaiting your layouts

Durable enough to use as a childs small

treasure chest for backyard finds and

collections

Use as a card organizer, gift box, or a cute

catch-all bin

My CreationsRecipe/Photo Box

Recipe Box

Bring papercrafting to the kitchen with a hand-decoratedrecipe box to match your dcor.

My Originals Sugar & Spice Card Kit

These stylin recipe cards pair

perfectly with the recipe/photo

box and the My Reflections

Cherry-O kit.


13/24


Star Struck and Star Studded

No red carpet needed for this Close To My Heart

Rising Star. She has star power, and plenty of it!

Barbra Ottens confident attitude and bubbly

personality have helped her reach out to customers

and build a successful Close To My Heart business.

Those same qualities have also led her to the

title of Biggest American Idol Fan in herhometown of Southwest Michigan and Northern

Indiana. Barbra received roughly 18,000 votes,

including support from her three most adoring

fans, her teenage children. She has met 22

different American Idol contestants, due in large

part to her outgoing nature. I have always loved

meeting celebrities since I was young, she says,

and now that I am older, I find that I have even

more confidence, so its eas y to approach them.

That self-assurance translates into everything

Barbra does. Barbra, a Manager from Stevensville,

Michigan, characterizes herself as a savvy

businesswoman first and an artist second. She

joined Close To My Heart in 2008 as a way to earn

an income as a stay-at-home mom, and considers

herself a true entrepreneur. She always knew she

wanted to be her own boss a nd build a well-rounded business.

Friendship First

Barbra takes a confident approach to business in

several ways. First, she works on maintaining a

strong Team. Her leadership motto is Friendship

first! because, as she says, Its easy to motivate

your friends.

Whenever Barbra shares the business opportunity,

she commits to strengthening her new and existingTeam members by focusing on training and support.

She encourages her Team to give great customer

service by actively calling their customers to follow

up on purchases.

A Good Researcher

Second, Barbra focuses on her own training.

Michelle Nist, a Director from Hartland, Michigan,

Barbras Upline, recounts that although Barbra was

an accomplished scrapbooker when she joined

Close To My Heart, she had never made a card.

Once she received her New Consultant Kit, she

started practicing and practicing, creating

hundreds of cards. Talk about taking a challenge

and turning it into a strength! says Michelle.

Barbra has also sought training as she entered

the online business world. She researched technical

aspects of blog writing, such as choosing traffic-

driving keywords, before launching her blog. Idont know if Im really tech-savvy, she admits,

or just a good researcher.

Before diving into business building, Barbara

researched her area to help her find a niche. She

learned that many in her area who sold competing

products viewed their businesses more as hobbies

than careers. She found her niche by giving hercustomers excellent individual service.

The Most Wonderful People Ever

The same confidence Barbra draws on as she

approaches celebrities helps her network of

friendshipsand her Team. Team spirit is part

of Barbras sense of community within Close To My

Heart. Ive always found scrapbookers to be some

of the most wonderful people ever, she says.

Barbra fits right in with those wonderfulpeople. She works with many community groups

and offers scrapbooking classes at local healthcare

facilities. Between the friendships she has formed

with Consultants and customers, she says, My

life is completely filled with good friends because

of Close To My Heart.

R I S I N G S T A R

T H I S C L O S E T O M Y H E A R T R I S I N G

S T A R R E D E F I N E S I D O L W O R S H I P

Barbra Otten with season 5 American Idol Ace Young.

Barbra created this card for t he Make It From Your Heart contest.

You can tell she loves movies and superstars!


14/24


What is it about shopping that captivates usis it the hunt? Arguably, most will tell you it is all

about the DEAL! And in todays economy the deal has never been more sought after. A good deal for a

quality product can change your mood. Most importantly, it can change your pocketbook! Close To MyHeart always gives you great deals on the products you know and love. We want you and your customers

to know you are getting great deals on the best products in the industry. We polled many of you and asked

for your favorite, sell everytime, cost-effective products. Here we have put together your Top Ten list of

products under $10.

What makes this list even better is that everything is so affordable! These items are easy upsells for your

Home Gatherings and workshopsan important consideration for many customers during a tight economy.

They offer you and your

customers versatility as they

can be used with most any

artwork, including cards,

layouts, papercrafting

projects, and more. And

many are on the essential-

to-have list for serious

scrapbookers!

These ten products will

make doing more with less

fun and easy!

Mini-Medley Accents

Embellishment packs for under $8 US / $10 CAN

Perfect upsell with coordinating paper packets

Enough to embellish several projects

Great for giveaways and gifts

Effortless embellishment variety

Simple for beginning cardmakers or scrapbookers

Edge Distresser (Z1297)

Under $3

Exclusively Close To My Heart

Easy to demo at workshops and Home Gatherings

Pairs nicely with our white core cardstock Long-lasting, durable tool

Dimensional Elements give the 3" *3" So Happy card that extra pop, while we used

the piercing tool to create a border for the frame in the 3" *3" Missing You card.

tENClose To My Hearts tried and truemust-haves, all for about $10!

Undere

tEN

Originals: Side Accent, Originals: Squares Overlay

1

1

2


15/24


Memory Protectors Flip Flaps (Z4114)

15 for under $4/$5 Use at a workshop or Home Gathering

without altering your own artwork

Upsell with Memory Protectors

Inexpensive gift or raffle item

Versatile for both classic and Studio J

layouts, appeals to both customer types

Perfect for beginners as well as

advanced scrapbookers

Liquid Glass (Z679)

Under $7/$9

Best money your

customers will ever spend

Perfect as a glue, glaze, or accent

A little goes a long way; it lasts forever

Easy to upsell with any embellishment

Most long-lasting, durable adhesive your

customers will own

Dimensional Elements

All under $7/$9, even full alphabet sets

Versatile, they can be painted, papered

or chalked

Great giveaway or gift item

Stores easily

Easy upsell with adhesives and FinishingFiles (Z1091)

Micro-Tip Scissors (Z534)

Under $10/$12

High quality yields precise cuts

Exclusively Close To My Heart

Compact and sharp

Perfect for papercrafters Take with you wherever you go

Piercing Tool Kit (Z1114)

Kit is under $6/$7

Includes piercing tool, sewing needles,

and self-healing pad

Can be used with stitching techniques,

ribbon, brads, Sparkles, and buttons

Strong wooden handle Versatile papercrafters tool

Bitty Sparkles (Z1263)

100 for under $3/$4talk about value!

Add bling to any paper packet or

embellishment

Great embellishment for beginning

scrapbookers and cardmakers

Demo with a piercing tool for easy

placement

Sponge (Z697)

Under $2 Affordable to use at workshops

and Home Gatherings

Teach techniques without much

cost to you

Durable, can be used on multiple

projects with multiple colors

Easy upsell with any of the

Exclusive Inks

Linda Sturdivant, a Director

from San Jose, California, has

great success with Flip Flaps. They

are fun to demonstrate because they

have a big wow factor. Its the ultimate

scrapbooker product! Flip Flaps are a

slam dunk: Every scrapbooker wantsthese as soon as they see them.

Kim Lohberg, a Senior Executive

Manager from Marysville,

Washington, loves Bitty Sparkles.

They are a great upsell when someone

is looking to round up an order to

qualify for a campaign or higher level

of Stamp of the Month discount. Youget, like, 100 of them for $2.95 US! Its

a deal! A lot of my customers use

Sparkles as earrings for their little

girls or to glam up a manicure.

Sue Nielsen, a Director from

Placerville, California, thinks our

round yellow sponges are one of the best

values in the catalog. For people not

ready to spend a lot of money or not even

sure what products they need, she knows

she can send them home with the spongeand it will absolutely get used and be

recognized as an immediate value. Just

cut the sponge into quarters to get four

different colors going. They last forever

and literally cost pennies to use.

Dana Swadling, a Director from

Milford, Michigan, and LuciaGrabb, a Manager from Shelbyville,

Illinois, both love our Micro-Tip

Scissors. Dana says she loves them

because theyre small enough to keep

with you, capped and on a lanyard

around your neck, and theyre so

sharp. Lucia adds that people really

notice the quality of the scissors the first

time they use them to cut fine detail.

Lynn Como, a Director from Colts

Neck, New Jersey, believes everycustomer should walk away with our

piercing tool. Its a must-have because

its small, sharp, durable, and multi-

purpose. It makes beautiful, even-sized

holes. It helps you set brads and it can be

used to position a tiny My Stickease

image or Sparkle.

Tina Sutton, a Senior Executive

Director from Navarre, Florida,loves Texture Tools. I can literally sell 100

of these a day at an expo. Why? They are

really easy to demonstrate in just a second

or two, and everybody gets themyou can

see the unique impressions each tool makes

and why you need them all. She also

notes that she likes Texture Tools because

they are exclusive to Close To My Heart and

they are boldly branded with our name.

Tracey Mason, a Manager from

Scarborough, Maine, says I call

Liquid Glass, Liquid Class! I use this

wonderful product whenever I want to

take my project to the next level. Not only

are the creative possibilities endless with

Liquid Glass but its clearly my #1choice for adhering embellishments. I love

to use it to repair small tears or cracks in

cardstock or 3-D paper projects. I even use

it for small droplets on paper flowers to

give a dew like appearance.

Audrey Key, a Senior Executive

Manager from Lubbock, Texas,loves selling the Dimensional Elements.

She loves to show how easy they are to use

in artwork, whether stamped, directly

inked, or covered in paper. Because ours

are white, they are unique.

Texture Tools (Z1298)

Per tool cost under $3

Exclusive to Close To My Heart

Easy upsell with any Exclusive Inks

stamp pad

Great for teaching distressing techniquesto scrapbookers or cardmakers

4

5

6

9

10

3 7

8


16/24


Ludwig Mies van der Rohe, a master architect,

was quoted as saying, less is more. And he couldntbe more right in the case of our Summer 2010 Idea

Book! Sprinkled throughout the pages of the latest

Idea Book you will find new lower prices on some of

your favorite products.

Why Lower Prices?The strategy behind the lower prices is twofold.

First, it is to keep interest high for your

customers. By sprinkling the lower pricesthroughout many of the pages of the Idea Book,

we hope to help attract customers to both

existing and new items found in the book and

make well-rounded purchases from all areas of

the book. We know your customers love the new

papers and stamps that appear in each Idea Book,

but you dont want them to stop their purchases

there. The lower prices are found on some

accessory items, albums, organizational

products, card kits, and moreall great existingproducts that customers love. By lowering the

price on some of these products we hope that

customers will take another look and purchase

the products they love over and over again!The second reason for new lower pricing is

to offer fantastic deals to your customers. In

todays economy, we know that your customers

are savvy about how they spend their dollars.

By showing your customers that these lower

prices are available now, for this Idea Book only,

you have an opportunity to upsell, cross-sell,

or make additional purchasing suggestions.

This strategy also helps Close To My Heart turn

inventories more quickly, which keeps priceslower and allows us to introduce more products

more quickly.

How to Market the NewLower PricesIn order to bring you and your customers the

lower prices, the offers are while supplies last.

Emphasize the urgency behind these items andthen your customers will be clamoring for them,

especially when their budgets might be tight.

Make sure to take the time to show them the

lower-priced items they might be interested in.This can be a great way to give your customers a

glance at products they may have not seen before

as you take them through the Idea Book.

By letting your customers know that this item

is available only while supplies last, it should

spur your customers on, creating urgency so they

will be eager to order and increase your sales.

However, to make this effective for your

business, you must manage your customers

expectation levels by letting them know thatthese items might sell out. Have them select a

back-up option if the item they would like sells

out. Or send them to your MyCTMH website to

buy immediately and get the deal.

Less Is More!Like the less is more principle, lower prices

can really drive more sales to your business

while giving your customers more products fortheir buck.

FOR

FallingPRICES

LOOK

Newly reduced prices in the

Summer 2010 Idea Book, give

your customers more for less


17/24


Ever customized a new home purchase by adding

extra lighting, a patio deck, or a bay window?

Usually the cost jumps with each unique feature you

add. The real prize is to partner affordability with

customizationand thats what weve done with our

Hostess Packet makeover! You can customize each

packet to meet the different needs and interests of

your hostessesand do it at a great price! Werepartnering flexibility with affordability.

What Is Changing?In the past, the Hostess Packet bundled every item a

hostess could possibly need into one package. Now

you can hand-select the different items to include

in your Hostess Packet to help her have a successful

event, without denting your budget! In fact, you can

put together a packet for about $1 each.Here is a list of the new hostess pieces you can

mix and match to suit your needs:

The Rewards Come Now Brochure:This

6" 6" brochure provides details about the

incentives and rewards for hosting a successful

event. The brochure can be purchased in

quantities of 25 as a supply item (W1150, $3 US /

$3.53 CAN).

You Are Welcome Here Brochure: This 6" 6"brochure for potential new Consultants contains

an entertaining self-discovery quiz that helps

them discover how their interests and talents fit

in with Close To My Heart. The brochure is

available in packs of 25 as a supply item (W1151,

$3/$3.53) and is great to give to anyone

interested in the Close To My Heart opportunity,

like your hostesses.

Hostess To-Do Checklist: This 8" 11"checklist will walk your hostess through a

successful Home Gathering. Print this checklist

as a color PDF from home.

Wish List: This 8" 11" wish list gives your

hostess a place to write down all the products

she's in love with and would like to receive as

Hostess Rewards at 50% off or for free. Print

this wish list as a color PDF from home.

18" 7" Close To My Heart Cello Bag: Thisaffordable, see-through bag is large enough to

comfortably hold items for your hostess, ties off

with a beautiful ribbon or other closure of your

choice, and is available in quantities of 25 as a

supply item (W1152).

Mix these newly available items with the customer

order forms, Hostess Rewards form, My Story

flyers, and postcards you already know and love to

make a tailored bundle that is perfectly suited foryour unique hostess.

Available Now!The hostess materials are now orderable, not as acomplete packet, but as individual pieces so that

you can mix and match to create the exact bundle to

give to your hostess based on their needs and

interests. This gives you complete customizability

for your business, which is something we know you

love! For the items available to download, visit

Online Office > Marketing Your Business > Flyers.

Unlike customizing a home, the Hostess Packet

pieces are designed to give you both flexibility and

affordabilitysomething that is sure to make you

and your hostess successful!


FORYOURMostest

THE

HostessNew hostess materials are

affordable for you and

customizable for your hostess

The You Are Welcome Here brochure, now orderable as a supply

item (W1151) helps you share the Close To My Heart opportunity.


18/24

K E Y N O T E S S U M M E R 2 0 1 016

Successful people are constantly reinventing themselves.

Reinvention is an enjoyable and fulfilling process that can be

done without overhauling your way of life; in fact, reinventing

means the opposite. It means keeping the good parts, the exciting

parts, the parts we excel at, and just adding new things to them.

Lets talk about reinventing the way you run your business.

The first step: Keep doing what youre doing. Keep those

relationships intact, keep doing clubs and workshops, and keep

using the Constant Campaigns. Now, lets supplement your

already stellar record of accomplishment. Adding Studio J to

Take your business and

creativity to a whole new level

SuccessWITHREINVENTSTUDIO J

Make each Studio J

layout uniquely yours. Use

the different titling fonts,

colors and sizes to add

variety and personality .

Imagine: Monologue



19/24


your business will be simple and a lot of fun.

Here are three sure-fire ways to add Studio J

without any fuss. Youre going to love the extra

income and new-found friends!

Build Your Team witha New DemographicStudio J is the perfect opportunity to reach out

to a completely new group of people, artistic and

business-minded alike. Think of all your artistic

friends that might not be wholly scrapbookers, butfeel the need for a creative outlet. Studio J will also

help build your Team by extending your reach to

those looking for an entrepreneurial experience

that is new and can be done entirely online.

In our current economy, many are looking for

unique opportunities to subsidize their income

while they get back to their roots of preserving

memories and making a difference. Studio J

does that, while making it simple to create

turnkey revenue for yourself. The software isintuitive, so its easy to sell and demonstrate.

Start using your Home Gatherings to demonstrate

Studio J and get the buzz out. Talk about it,

share it, and train your Downline on how to use

and market it. Youll feel the excitement build

as people realize what an exciting opportunity

Close To My Heart is!

Reactivate Your TeamMembers and CustomersStudio J is the perfect way to recharge your creative

juices and your business. Use Studio J as a reason to

get in touch with customers and Team members whoneed new motivation. Call and invite them personally

to a demonstration or walk them through an online

demo while you are on the phone.

Show your Team the finished product; this will

illustrate to them how easy it is to use and how it

fits perfectly with our current product line. Teach

your Team and customers that they can find new

and exclusive kits, plus their favorite kits within

Studio J. When they are hooked from a creative

aspect, you show them how easy it is to earnincome conveniently and completely online! Give

your Team members a vision of whats possible in

their businesses when they use Studio J as a selling

tool. They will be excited and motivated by all the

new possibilities.

Reach Avid ScrapbookersLooking for a New ChallengeA great aspect of Studio J is that your customers

can experience it without you there. You can turn

them loose to play and experience Studio J

for themselves. Make sure to mention a few of

the awesome tools available for them to use.They can distress digitally for an authentic,

handmade look; they have lots of coordinating

My Stickease images to use with every kit; and

there are even pre-placed accents that they can

toggle on and colorize, or toggle off to add their

own accent instead. They will love the new

challenge and you will love the free time!

Reinventing your business with Studio J is

easy. Just take what you do best and add a pinch

of new opportunities. Its time to reinventsuccess for you.

Use the My Stickease

images as enlarged

embellishments or

journaling pieces to

make your Studio J

layouts come together

quickly and easily

Imagine: Sweet Symphony


M A T T E R S O F A R T


20/24

18 K E Y N O T E S S U M M E R 2 0 1 0

1. Cut apart the 4V"

square card at the

crease, press together

two buttons using

a Glue Dot and

sandwich them

between the two

card pieces near the

corner of the card.

2.Place card on pushpad. Using a piercing

tool, pierce through

all layers at each

button hole.

3. Using embroidery

floss or Waxy Flax,

sew on buttons

through pierced

holes. Tie a small

knot on the back of

each button. Repeat

in each card corner.

Clear Frame


Sending a Clear Message

When you want your get-well wishes, grateful expressions, and birthday

tidings to come through loud and clear, youll want to send them on our new clear cards. The

thin, flexible material is perfect for all types of embellishing.

Read through these hints, study the photos, then get out your supplies and begin

experimenting. In very little time, card recipients will be seeing clear through to your heart!

1 8 K E Y N O T E S S U M M E R 2 0 1 0

N E W C L E A R C A R D S O F F E R I N F I N I T E

W AY S T O S E N D Y O U R W I S H E S

Features:

4 scallop and 4 square cards with cello envelopes

Flexible and durable acrylic

Great upsell for your cardmakers

Unique clear design will highlight paper and photos

Benefits: Use them to create a decorative embellishment

Add buttons and brads using the piercing tool

Make darling templates to use for cutting paper

shapes like scallops or even other card bases

Use the new Opaques Cherry-O pearl stickers or

My Stickease images to add glam in a snap

4" Clear Cards


21/24


Peek-a-boo!Surprise your loved ones with

a photo hidden behind the card front. You can

use a circle from Dimensional Elements On

Target to frame your photo and provide you a

stencil to trace and cut out the card front.

The image on the card front hides away the sentiment inside,while the ribbon and button

embellishment seem to float alongside. To get this look, use the Soft Set eyelet tool to punch

holes in the clear card, and then weave ribbon through the holes.

Create an adorable picture frame!We cut apart the two sides of the card, then made an

opening in one and brushed on a bit of Create-a-Shade pearl paint to frame the photo.

After matting and attaching the photo with 3-D foam tape, we

stacked up pairs of buttons between the two clear layers and

stitched it all together with embroidery floss (shown in

the tip on the opposite page).

Along with brads and eyelets,stitching is a great way

to attach buttons and paper to your clear cards. The

cards are quite a bit sturdier than

Top Coats

, but much thinnerand more flexible than the

My Creations acrylic

mini album. Just use your

piercing tool to make

holes, and then stitch with

embroidery floss.

Y O U R P E R S P E C T I V E


22/24

20 K E Y N O T E S S U M M E R 2 0 1 0

Studio J Fan Favorites


We asked you to name one unique thing you love about Studio J. Most of you named more than one item

and the responses we got were wide in their breadth and depth. It is clear that there is much to love about this

design software. But dont take our word for it, read on to see what are some favorites.

I have to say that my favorite feature of

Studio J is the Quick Title Tool.I love that I

can resize all the letters at the same time, and

even adjust the spacing between letters. With

just a few clicks I have a great looking title for

my page. Its awesome!

nona davenport, manager,

lynnwood, washington

After picking my kit and layout,Studio J gives

me six potential starting points for a layout. This isa fantastic feature. For some newer scrapbookers,

trying to choose paper combinations may be a bit

time-consuming, but Studio J makes it quick and

easy by presenting these beautiful options.

pam thor, supervisor,

cross lanes, west virginia

I am most impressed with the ability to take an

ordinary 4" 6" photo and enlarge it to 5" 7" or

even 8" 10", taking what would have been anordinary layout and turning it into a WOW layout

with an eye-popping picture.

joanie stanclift, manager,

running springs, california

I have to say that the distressing tool in Studio J

is awesome and my favorite!Its the best way to

distress without leaving the evidence on your

fingers! And with the finished results, it really

looks like I added the distressing myself! doresa lambrecht, director,

grand island, nebraska

I love that after you drop in your photos,and

then decide to rotate your page, your photosrotate as well. I dont have to drop them in again

or reposition my photos. Love that!

sharryl hales, director,

gilbert, arizona

I love having complete control in a click. Instead

of pulling out sheets of paper and swapping back

and forth, trying to decide which one I like best,

now I just click. If I dont like it, I click the undo.

How fast and fun is that?beth avagliano, supervisor,paradise valley, arizona

I love the ease of adding more text,like little

identifiers for the photos. Who is in the picture?Where was it taken? Or add funny little quips

like, What was I thinking?! We can totally

personalize our pages with the Add Text Tool.

karen morris, senior executive director,

las vegas, nevada

I loved being able to resize the My Stickease

imagesand to layer and stack them with other

embellishments. It unleashes my creativity to

know I can use lots of embellishments on a

layout without increasing the cost!

vickie odell, supervisor,

lawson, missouri

Imagine: Shadow

R E A D Y R E F E R E N C E


23/24


1W" Circle Punch.You asked for it, and now its

here! This top-of-the-line circle punch will get the

job done and then some! Use it for all your circle

punching needs, including borders! (Z1311, pg. 99)

Splendor Designer Brads. These eclectic and colorful

brads will add the perfect touch of whimsy to any

piece of art. Choose from fabric-covered, epoxy, and

printed brads; you'll love the variety. (Z1317, pg. 92)

Opaques Cherry-O Pearl Stickers.These fun cherry

shapes coordinate perfectly with the My Reflections

Cherry-O scrapbooking kit, but they also go with any

vintage, fruit, or summer motif! (Z1319, pg. 91)

Marks Passages Epoxy Clips.Use these classy

bookmark-type embellishments to draw attention to

photos, journaling, and more. Coordinate great with

the My Reflections Passages Kit. (Z1318, pg. 92)

Get ready for a whole new experience with the Make

It from Your Heart artwork contest!We have updatedour contest to include more winners and to allow you

to enter onlineno mailing required unless you win!

As of April 1, 2010, youll send us a digital photo of

your artwork to enter. If you win, well pay the postage

so you can send us the artwork to be photographed.

Then well return it to you safe and sound. Woo-hoo!

Contest entries will now feature brand new

products from the just-released Idea Book, and

your customers will be able to see all the winning

artwork by visiting the new art gallery on the

corporate website under Ideas and Inspiration. Now

you and your customers will have even more great

ideas for using the latest products!

Well hold a month-long contest during each of

the three Idea Book preview periods each year. The

contest start dates coordinate with the release of the

newest Idea Book to you, our Consultants. Winners

will be announced and posted in Online Office oncethe Idea Book is live to your customers a month later.

Contest Dates

April 1April 30 (Summer Idea Book)

August 1August 31 (Autumn/Winter Idea Book)

December 1December 31 (Spring Idea Book)

And youre gonna love this: Well have 20 winners in

each contest! Yes, 20 Consultants will win $50 US/

$58.95 CAN in select product credit! There arenumerous categories you can enter, such as Level 1

layouts, Level 2 layouts, Level 3 layouts, cards, and

Stamp of the Month artwork. You can enter as many

categories as youd like.

Be sure to read all the contest details and find

out how to enter by visitingOnline Office > To Know >

Contests. When your new Idea Book arrives, start

designing the best layouts and cards ever using thenew My Reflections scrapbooking kits and/or

Stamp of the Month sets. Then grab your camera,

snap a photo of your artwork, and enter to win!

Directory

Consultant Services (800) 528-6715

Option 1 Consultants

Option 2 MyCTMH Tech Support

Option 3 Spanish-Speaking Consultants

Option 4 Technical Support

Option 5 Directors

Consultant Services Fax (800) 637-8615

US email ctmhoffice @closetomyheart.com

CAN email [email protected]

Fax Order Line (888) 613-5279

Corporate Website www.closetomyheart.com

US Corporate Address 1199 West 700 South,

Pleasant Grove, UT 84062

CAN Order Address Attn: Order Processing

P.O. Box 2063,

Cardston, AB T0K 0K0

More New Summer Idea Book Products

New Online Artwork Contest

Try your hand at a masterpiece for the new

Make It From Your Heart Contest using the

Splendor My Reflections kit found on pg. 14

of the Summer 2010 Idea Book.


24/24

Touching Hearts, Changing Lives

c l o s e t o m y h e a r t . c o m

Touching Hearts, Changing Lives

c s y a r tt . c.. oc l o s e t o m y h e a r t . c o m

2010CTMHCO.

ALLRIGHTSRESERVED.

REPRODUCTIONPROHIBITED.

PRINTEDINTHEU.S.A.

Its time to start mapping out your funyoure headed to

Convention 2010!

For help withyour plan ing, visit the Convention website at

Online Office> Co sultant Training >Events. There youll find

details about all t e excitingConvention activities from

Extravaganza and Creat & Take, to business classes and the

Awards Gala, all eld atthe unparalleled Gaylord National

Resort and Convention Center.

In your free time, plan to venture beyond the Gaylord and see

Washington, DC. ated as one of the top most walkable cities,

youll love meand ringt rough its many eclectic neighborhoods

filled with restaur nts and boutiques. Youllwant to visit the

National Mall, kn wn asAmericas front yard. It includes the

Washington Monument, the Lincoln Memorial, the World War II

Memorial, and so uch ore! Dont miss the 19 Smithsonian

Museums, all ofthem free! Start planning today to create

memories thatwill last f rever!

Convention 2010

keynotes v9i2

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