Selling in 2015 It’s Not 1985 Anymore

@Inbound_Agency

@Inbound_Agency

Today’s Consumer

✓ Higher expectations

@Inbound_Agency

Today’s Consumer

✓ Higher expectations ✓ Better informed

@Inbound_Agency

“Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. Buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”

http://blogs.forrester.com/lori_wizdo/12-10-04-buyer_behavior_helps_b2b_marketers_guide_the_buyers_journey

@Inbound_Agency

http://searchengineland.com/much-content-need-b2b-seo-success-188453

@Inbound_Agency

Today’s Consumer

✓ Higher expectations ✓ Better informed

✓ Multi-screen

@Inbound_Agency

http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

@Inbound_Agency

Today’s Consumer

✓ Higher expectations ✓ Better informed

✓ Multi-screen

✓ Find YOU in more ways

@Inbound_Agency

Selling in 2015 It’s Not 1985 Anymore

@Inbound_Agency