stop selling like it's 1985 - orlando montiel
TRANSCRIPT
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STOP SELLING LIKE IT IS 1985
www.montielorganization.com / 305.305.5965
“Now you can instead of selling 1 to 1, sell 1 to MANY” [Orlando Montiel]
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“We live in a new world and that world has new rules”.
www.montielorganization.com / 305.305.5965Credits: Business Insider
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“We live in a new world and that world has new rules”.
www.montielorganization.com / 305.305.5965
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RULE #1 THE CONSUMER IS IN CHARGE
REPETITIONSALES PERSON
Credits: Linkedin Guide to Personal and Business Markeiting www.montielorganization.com / 305.305.5965
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THE PROCESS OF BUYING HAS CHANGED
CAR AIRPLANE TICKETS TAXI
BOOKS RESTAURANTS DATING
The consumer controls the experience
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“Nobody wants to be sold but everybody loves to buy”
www.montielorganization.com / 305.305.5965
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RULE #2 IF BUYING IS A PROCESS, SO IS SELLING
AWARENESS EDUCATION ACTION
“Selling today is a process, a very fast and effective process”
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RULE #3 YOU NEED TO INTRODUCE YOURSELF IN THE BUYING PROCESS
INFORMING&
EDUCATING
INTERRUPTING&
PUSHINGVERSUS
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RULE #4 YOU NEED 6 THINGS TO GET INTO THE BUYING PROCESS
MARKET OFFER/PRODUCT MARKETING STRATEGY
PLATFORMS DATABASE SALES SKILLS
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RULE #5 CONTENT IS THE KEY TO GETTING INTO THE BUYING PROCESS
EXPERT STRUCTURE YOURTHOUGHTS
PROMOTE
POSITION ANALYZE SEGMENT
TAKE ACTION/DOMINATE
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RULE #6 THE ARE 2 COMPONENTS TO GROWING YOUR SALES
QUALITY
“The better you get at helping people the more money you make per client”
REPETITION
QUANTITY
“The more people you help the more money you make”
“Technology allows you to learn faster and help more people at the same time”
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10%
WEEKLYPLANNER CALL
(10 mins)GENERALIST
WEEKLYPLANNER CALL
(10 mins)SPECIALIST
IMPROVING YOUR QUALITY
WEEKLY SESSION(45 mins)CELEBRITY
WEEKLY SESSION(45 mins)EXPERT
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QUANTITY
THE KEY
“The more people you help the more money you make”
REPETITION
Stop selling 1-1 Start selling 1 to MANY
OMNIPRESENT
THE SOLUTION
“TECHNOLOGY allows you help more people FASTER”
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THE NEW RULES OF SELLING
BUYERS IS IN CONTROL
SELLING IS A PROCESS INTRODUCE YOURSELF IN THE PROCESS
6 THINGS YOU NEED TO SELL
CONTENT IS THE KEY THE 2 “Q’S”
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PLATFORMS Circle the ones you will use this quarter
ON-LINE
WEBSITE
BANNERS
BLOG
SOCIALMEDIA
RE-TARGETING
OFF-LINE
PHONE
RADIO
NEWSPAPERS
POSTCARDS
MAGAZINESBILLBOARDS
PLATFORMS
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ON-LINE COST OFF-LINE COSTWebsite $800 - $2,500 Postcards $600+
Blog $125 set up fee Newspaper $800+
Email Marketing $30 - $125 (Depending on the size of your list)
Magazines $450+
Social Media $100- $400 Radio $1,600+
Retargeting $50 - $150
Online Magazine $150 - $400
Online Search Engines (Trulia, Zillow)
$400 - $1,000
TOTAL=
PLATFORM BUDGET
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Image
www.montielorganization.com| 305.305.5965 |
Montiel Organization LLC