selling and promoting digital product (distributing learning tools from non-profit)
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S e l l i n g & P r o m o t i n g
(distribution and promotion of non-profit learning tools)
Dig i t a lProduct
Barbara Chamberlin, PhD • [email protected] • @bchamber
New Mexico State University Learning Games Lab
Barbara Chamberlin @bchamber
Yourp ro b l e mmaking the
wrong kindsof g a m e s .
i s tha tyou are
Jesse Schell: educator, game maker, business owner
Barbara Chamberlin @bchamber
o u c h
Barbara Chamberlin @bchamber
beautiful games, effective games,
good games,
Youmake
contentpeople will bu y.
but they don ’ t have the
that ’s not the point
Barbara Chamberlin @bchamber
Tomake
they may not be willing to
tha t he lp peop le lear n the
beautiful games, effective games,
good games,
contentbu y.
Learning Games Lab
learninggameslab.org
we make apps
4-H Livestock Record App
PowerPay Bill Payment App
Southwest Plant Selector
we make games
mathsnacks.org
MM
LII M
ean
Test
Sco
re
23
25.5
28
30.5
33
Test 1 Test 2 Test 3
Math Snacks introduced to Group A after Test 1
n=741 students in fifth grade
Math Snacks introduced to Group B after Test 2
Impact of Math Snacks Games on Math Test Performance of 5th Graders
28.91
23.81
31.58
23.84
26.37
31.10
we make online
learning tools
we make animations
Barbara Chamberlin @bchamber
p r e t t y g o o d
making;
marketing.
We’reat
enthusiastically inexperienced atbut, we’re
(we total ly suck at generating revenue .)
apps
web-based games
virtual labs
diverse
audiences
content
types of learning
Barbara Chamberlin @bchamber
What arewedoing?
Barbara Chamberlin @bchamber
What arewedoing? self-distribution
manages partnerships &
placement
Brain POP
GlassLabs
Clark ChartSerious Games Directory
Educade
eSpark Graphite JayisGames
_____ school in ______
Playful Learning
PBS Media
Pearson OLE
Kongregate
Edmodo
MERLOT
•Free•Established teacher community•Companion classroom materials
Barbara Chamberlin @bchamber
Barbara Chamberlin @bchamber
• New (in Beta)• Online and iOS app• Assessment back-end• Subscription model, revenue sharing
Barbara Chamberlin @bchamber
Barbara Chamberlin @bchamber
Barbara Chamberlin @bchamber
MERLOT.org
Barbara Chamberlin @bchamber
Where do people find our games?(Let’s look at one month… April)
60,134
1,243
577,328
6,040
13 BrainPOP Games • 577,328
15 Apps • 6,040
20 Web Server Resources • 60,134
1 GlassLab Game • 1,243
Barbara Chamberlin @bchamber
Whatdoesitcost us?
50% of a person
~ $25k per API
~ $5k to $35k for app updates
“other” conferences &
contacts
Barbara Chamberlin @bchamber
Paid
Free
3,847
1,917
1,033
62
Downloads Sessions
Diver Game Downloads(Do free apps get used?)
40 sessions
1 : download :
Paid App
Free App4 sessions
1: download :
Barbara Chamberlin @bchamber
How should weprice to get uses: ? Free
$.99 with free days
$2.99 with $.99 days
comments to [email protected]
Barbara Chamberlin @bchamber
How should we price to generate revenue: ? Free
$.99 with free days
$2.99 with $.99 days
comments to [email protected]
we need
Barbara Chamberlin, PhD • [email protected] • @bchamber
When legalhe lp
licensing contracts
for others to distribute our work,
possibly for $
aligning with our partners and their
institutions
paperwork with university legal representative
non-exclusive only, currently
Barbara Chamberlin, PhD • [email protected] • @bchamber
copyrighting
We copyright and trademark titles.
Cease & desist for pirates (coming).
Copyright every new version.
Use earliest date available.
we needWhen legal
he lp
probably
Barbara Chamberlin, PhD • [email protected] • @bchamber
oughtWhat we to do.
Aggressively promote
Write bloggers and newspapers
Advertising?
Repeated press releases
probably
Barbara Chamberlin, PhD • [email protected] • @bchamber
oughtWhat we to do.
If you build it,
they won’t just come.
Requires initial push, and continued
promotion.
Best if it has a built-in audience.
This needs to be someone’s job, not just an afterthought.
Budget for additional
promotion.
We should consolidate production.
S e l l i n g & P r o m o t i n g
(distribution and promotion of non-profit learning tools)
Dig i t a lProduct
Barbara Chamberlin, PhD • [email protected] • @bchamber
New Mexico State University Learning Games Lab