serm #38, #40. marketing process of developing, promoting, distributing and selling goods and...
TRANSCRIPT
WHAT IS SER MARKETING?
SERM #38, #40
Marketing
Process of developing, promoting,
distributing and selling goods and services to satisfy customers’ needs
and wants
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Goods – tangible products
Services – Intangible products
SPORTS MARKETING
Sports marketing is using sports to market products.
3
Marketing strategies for Sports
Sports logos on clothing~
New sports, new opportunities~ Soccer popular during World Cup time Lacrosse growing every year
Timing~ New apparel coming out in preparation for the upcoming season!
○ Lockout has put a stop on the Marketing of football clothing (due to trades!)4
Nike logo on college jerseys!
Entertainment Marketing
Influencing how people choose to use their time and money for the purpose of entertainment!
5
Entertainment
Whatever people are willing to spend their money and spare time viewing, rather than participating in.
In 1946 fewer than 7,000 TV sets were in households
In 1996 223 million tv sets were in households and $42.5 billion was spent on TV advertising!
In 2001 98.9% of households had TVs
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Recreation
Renewing or rejuvenating your body or mind with play or amusing activity.
Recreational activities- those involved in travel, tourism, and amateur sports that are not associated with educational institutions.Ex. Little League Baseball
7
Tourism
Generally considered traveling for pleasure whether the travel is independent or tour-based.
Ex. A trip to Disney World!
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The Marketing Concept
The idea that a
business should
strive to satisfy
customers’ needs
and wants while
generating a profit