seller presentation
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Info on Windermere and My Marketing programTRANSCRIPT
Welcome Home
Know that your happiness is my only goal. There are few things in life more important than your home.
I understand that a home is about making memories and a place where dreams come true. It’s about family, friends and experiences you cherish. A home is where life takes place.
My part in this process is to help you easily, quickly and safely reach the next chapter of your life.
Your rights in this
PartnershipYou have the right to: Expect prompt and caring service. All of the correct information, immediately. Find exactly what you want quickly and easily. Expect me to know everything about the home, the
neighborhood and your dreams. Expect me to guide you through every step of the process. The ultimate real estate experience.
I fully expect to honor your rights and because of that, ourjourney will be mutually rewarding.
The Leading Regional Real Estate Brand
in the West
Windermere at a glanceFrom REAL Trends 500 Report
Established 1972
Number of offices 336*
Number of agents 8,273
Total sales volume $31,860,630,014
From the REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2007.
*Franchise offices: 336 Total offices: 375
Windermere
Your Office Name
Your Office Name at a glance
Established (year) 1977
Number of agents 65
Total sales volume $2,567,980?
Our Extended Family
With more than 8,000 sales associates, Windermere is the largest independent real estate network in the West.
Windermere has one of the region’s biggest selection of qualified buyers and the most homes available for sale.
Windermere
Foundation
Helping Homeless Families
Created in 1989
Supports programs that help homeless and low-income families
Every time I complete a real estate transaction, I make a donation to the Foundation
My office supports (org name) through the Foundation
Windermere
Community Service Day
Dedicated to the Community
One day each year, since 1984
All Windermere associates take off a day give back to the communities in which we live and work
Hands-on assistance to organizations in our community
This year, my office spent the day cleaning up the park at Richmond Beach
How I am Compensated
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Helping you sell your home is my top priority
I’m an independent contractor
I’m paid by commission only after a sale is complete
I retain only a portion of the total commission
Moving Out of the Area
Windermere’s Relocation network connects me to knowledgeable agents worldwide. And since so much of real estate is based on relationships, I’m able to pull together resources that will facilitate your relocation.
No matter where you need to move, I can place you in good hands.
Experience 18 years experience in Real Estate 30 years living & working in Shoreline
Training Sales and marketing Specialist Hold several designations including SRES, IMS Masters Degree in Applied Behavioral Psycholgy
Professional Profile
Jane Agent
My Support Team is
Here for You
My support team helps me provide top-notch customer service to clients.
I’ll Maximize My
Network for You
Drawing on the strength of the personal and professional network that I have built, I will easily find qualified buyers for your home.
Coordinating
the Closing
How I Help You
Sell Your Home
My responsibilities:
Explain basic real estate principles
Research your home’s value
Market your property
Negotiate the purchase
Help close the transaction
Sources buyers use in their home search
Finding Buyers for
Your Home
Marketing
Your Property
My customized marketing approach includes:
Preparing your home for sale
Maximizing advertising and marketing opportunities both online and in print
Your property included on www.windermere.com and the Multiple Listing Service for maximum exposure to potential buyers
Put Your Home on
Our Home Page
Attract Buyers on Windermere.com
Our Photo Gallery feature lets buyers take a virtual tour
The myWindermere feature sends buyers an e-mail if your home is a match
Open House search lets buyers know when your house will be held open.
I’ll Put Your Home on
My Home Pagewww.DavidJOConnor.com
I can set your home as a featured property on my home page.
Buyers using the myWindermere feature will receive an e-mail if your home is a match
Additional tools that attract buyerssuch as our Photo Gallery feature,PropertyPoint™ map search.
Attracting Buyers with
Online Advertising
I will use online advertising opportunities to get your property in front of potential buyers. One such opportunity is with Trulia.com.
Windermere Real Estate has engaged in an advertising partnership with Trulia that enables me to increase the exposure of your property by posting it to the Trulia website.
Deciding to put your home on the market is a big decision. And it cannot be stressed enough how important it is to price your property correctly from the beginning of the process.
Positioning Your Home
on the Market
Recognizing
Key Market Factors
We do not control: Location Competition Market Conditions
We can control: Condition of the house Terms Price
The 80/20 Rule
There are two major factors in selling your home:
Pricing Your Property
Determining price is the most critical step in preparing your home for sale, so you can get the highest return in the least amount of time.
Pricing Your Property Pricing strategy depends on market conditions
Best exposure during the first 3 to 5 weeks
Well-priced homes sell quickly
The longer a home is on the market, the lower the selling price
The “right” price attracts qualified buyers
Overpricing a property loses buyers that are looking and are ready to purchase at the “right” price
Increase Marketability
Showing Your Property
Strategies to target the most interested buyers:
Real estate agent previews
Windermere.com Open House search
Controlled access to your property
Create a welcoming Open House experience
Buyers Go Beyond Search on
Windermere.com
Windermere.com
Buyers enjoy features such as:
Photo Gallery
Interactive map search
myWindermere
RSS Feeds
Open House search
Our Website Attracts Buyers
Windermere’s Exclusive
Photo GalleryPhoto Gallery is a multi-media presentation tool that I can use to highlight your property’s best features.
Take a virtual tour of the home anytime online.
Include unlimited high quality photos featuring exterior and interior shots.
PDF, Flash and video files can also be attached to the Photo Gallery