self publishing intro and i books
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Greg's presentation. Tech camp 6/19/2012TRANSCRIPT
Self-Published eBooksGaining Popularity and Credibility
• Print self-publishing has been fairly popular.• Xlibris, Create Space, iUniverse.
• Self-published print books are expensive. • This is true for the author, retailer, and consumer.• Brick and mortar stores usually unwilling to sacrifice retail space on self-
published books. • High costs prevented print self-publishing from gaining widespread
popularity among readers.• Lose money and sell poorly.• Books that do sell well may only break even or gain popularity on a local
level.• Self-published print books are usually just as expensive as a book written
by an established author.
Self-Published Print Books
1. Print on demand• Books are sold from a web site directly to consumers.• Little to upfront cost to authors, but books are still
costly for consumers.
2. Limited Run• A specified number of books are printed for the author.• Can cost the author multiple thousands of dollars.• Books are costly for consumers.
Print Books Business Model
• eBooks can be created for little or no cost.• Usually can be created for free using free software.
• Can be sold on most popular ebook web sites with no upfront cost to the author.• Amazon Kindle Store, Barnes & Noble Nook Store, Apple
iBookstore, • Extremely inexpensive.• Many times self-published ebooks sell for $0.99 - $9.99.• Low cost makes readers more likely to choose a self-
published book over one written by an established author.
Self-Published eBooks
• Profits typically split 70/30.• Author typically keeps 70% of sale price.• Retailer typically keeps 30% of sale price.• Barnes & Noble, Amazon, and Apple use some variation
of this arrangement.• Highly Profitable for Authors• Authors can make more money from a self published
ebook than by going through a traditional publisher.
eBook Business Model
• 29,000 self-published books in 2004• 2,700,000 self-published books in 2010.• 2010 was the first year that the total number of self-
published books was greater than the total number of traditionally published books.
• Some self-published titles have been so popular that publishing companies have bought the rights to sell the books in print.• Fifty Shades of Grey• J.A. Konrath
Self-Publishing Explosion
• Very Little to No Risk• No initial cost for author.• No lost inventory space for retailers who carry self-published.• Inexpensive or free for consumers.
• Higher Profit Margins for Authors• In the Garden of Beasts• J.K Rowling
• Viral eBooks• Fifty Shades of Grey series
• Started as a self published ebook.• Mill River Recluse
• $0.99 ebook spent 16 weeks on USA Today best-seller list.• Amanda Hocking
• Self-published paranormal romance author who has sold one million ebooks and earned two million dollars from sales.
Advantages of Self-Published eBooks
• No marketing.• One of the major costs associated with traditional
publishing is advertising.• Increased competition.• Millions of potential competing ebooks on the market.
Disadvantages of Self-Published eBooks
Apple iBooks Author
• Free• Useful for
creating visual ebooks• Cookbooks• Textbooks • Picture books
iBooks Author
• Emphasis on interactive components• Image galleries• Interactive 3D
renderings • Imbedded video
iBooks Author
• Other Considerations• Only available for Macs• Can not use iBooks Author to make ebooks for sale in
other stores.
iBooks Author