SELF INITIATIVE SCHOOL ACTIVITY

MULTAN TOWNAPRIL-2013

This is to create awareness amongst the toddlers and to generate trial to further strength our brand equity.

OBJECTIVE:

Activity was limited to Pre-School Education system and participation of the students were limited to the age of 3-7 years. Activity had been carried out in the control environment.

SCOPE:

Total No. Of School:05Reached: 2600 StudentsTrial Generation: 1654Sales In Units: 2040 No. Of Days: 05

EXECUTIVE SUMMARY:

PEKI SCHOOL PROGRAM(PSP)JOURNY

The Education Inn School

Mumtazabad

The Educators

School Vehari Road

Ever Green High School

Kechury Road

Bilson Public School Jalil

Abad

The Education Inn School

Mumtazabad

ACTUAL STRENGTH: 400STRENGTH COVER: 300SALES IN UNITS: 228RESPONSE BY STUDENTS: “VERY GOOD”PRINCIPLE COMMENTS: “IT’S HEALTHY ACTIVITY FOR STUDENTS”

1st Activity 08 APRIL,

2013

THE EDUCATION INN SCHOOLNustrat Road Mumtazabad

Multan

Peki Stall

Selling & Stamping

Students enjoy to Taste Peki

……

Students enjoy the Activity..!

ACTUAL STRENGTH: 700STRENGTH COVER: 450SALES IN UNITS: 216RESPONSE BY STUDENTS: “EXCELLENT”PRINCIPLE COMMENTS: “THIS IS GOOD & ENGAGING ACTIVITY FOR KIDS”

2nd Activity 09 APRIL,

2013

THE EDUCATORS SCHOOLVehari Road Multan

Peki Stall

Students Buying Peki

Students Enjoying the Activity

Peki Faces

Peki Faces

Peki Faces

Peki Faces

Peki Face

ACTUAL STRENGTH: 600STRENGTH COVER: 500SALES IN UNITS: 552RESPONSE BY STUDENTS: “VERY GOOD”PRINCIPLE COMMENTS: “VERY DELICIOUS ACTIVITY”

3rd Activity 10 APRIL,

2013

EVER GREEN HIGH SCHOOLKechury Road Multan

Peki Stall

Peki Faces

Peki Faces

Peki Faces

Peki Faces

ACTUAL STRENGTH: 400STRENGTH COVER: 400SALES IN UNITS: 348RESPONSE BY STUDENTS: “VERY GOOD”PRINCIPLE COMMENTS: “IT WAS GOOD BREAK TIME FOR STUDENTS”

4th Activity 11 APRIL,

2013

BILSON PUBLIC SCHOOLJalil Abad Multan

Peki Stall

Peki Faces

Peki Faces

ACTUAL STRENGTH: 500STRENGTH COVER: 500SALES IN UNITS: 696RESPONSE BY STUDENTS: “VERY GOOD”PRINCIPLE COMMENTS: “SUCH ACTIVITIES SHOULD BE REPEATED MORE OFTEN”

5th Activity 12 APRIL,

2013

THE EDUCATION INN SCHOOLNusrat Road Mumtazabad

Multan

Peki Stall

Peki Faces

Total Sales in Units:2220Total Sales In Value:22200Sales on DP:17560Difference:4640 Brand Ambassador(Female):3000Sticker for Students:260Stamps:990Pencil & Razor Gift:500Gift Rapper:140Flex:480Gift for Principles:950Total Expenses:6320Short/Access:(1680)

EXPENSES SUMMARY:

I would like to thanks my boss Mr. Waqas Ayoubi for his guidance time to time and for the autonomy to execute such out of box activities. I would also like to thanks Mr. Mohsin Qureshi for his encouragement and motivation. I specially wanted to thanks my dear colleague & friend Asif Rafiq for his dedication and continues hard work during the entire activity.

In the end I would like to pay my regards to the entire team of MS Traders along with the Distributor (Mateen/Shahzad) for their back end support.

ACKNOWLEDGMENT:

THANKS