Coffee delivered to your door, filling your home with the coffee experience. Taste, smell and feel the coffee aromas to get your day started on the right note.

Why pay for a premium coffee on your way to work, when you can create a better experience from the comfort of your living room, using your favorite mug. No hassle, better quality.

An Indulging home coffee experience

Created to package the contents of the home experience, four colours help to represent each coffee variety. While the coffee box is to protect the content and enhances the coffee experience.

This product/ packaging has been created to appeal for a younger generation of coffee drinkers; this has been done via contemporary patterns and colours.

The box

Instant pure smoothSmooth Caramel

Delicate Vanilla Roasted Hazelnut

The slogans within the pod lids are to motivate the consumer into a having a greater coffee experience. The pods are great for storage of the coffee within or out of the experience packaging.

The inside

W A K E U P A N D S M E L L T H E C O F F E E WAKE UP AND SMELL THE COFFEE WAKE U

P AND

SM

ELL

T HE

C O F F E E

L I F E B E G I N S A F T E R C OF F

EE

LIF

E B

EGINS AFTER COFFEE LIFE BEGIN

S A

FT

ER

CO F F E E

C O F F E E M A K E S E V E R Y T H I NG POSS I BLE COFFEE MAKES EVERYTHING POSSIBLE COFFEE MAK

ES E

VERY

THI N

G P O S S I B

L E

F O R T H E R E A L C O F F E E D RI N

KE

R FO

R THE REAL COFFEE DRINKER FOR R

EAL

CO

FF E

E D

R I NK E R

Instant pure smooth

In the form of ambient advertising, having the home experience within bus stops and other unusual outdoor areas. This will create impact, and intrigue consumers to look further.

Outdoor advertising

experience

at home

ROYAL MAIL

Get your own coffee experience delivered right to your door. For more infomation visit

www.douwe-egberts.co.uk

experience

at home

for the love of coffee

coffee experience

in progress.

for the love of coffee

experience

at home

experience

at home

for the love of coffee

for the love of coffee

These promotional items/ products shall create awareness of a better coffee experience that consumers should have within their own homes.They promote as well as provide information to

Promotional material

how this can be done, a web address shall provide further reading information and how to get their own box.

Change your view of natural fruit drinks; these labels will create a cheek-to-cheek smile that keeps you coming back for more.

Smile and feel good

top up your smile

A creative, unique label that represents a happy personality, juices flowing from the fruity smile, representing the juiciness of the drink.

Still label designs

STILL

Fruit, WATER & NO ADDED SUGAR

Apple & Blueberry

top up your smile

STILL

Fruit, WATER & NO ADDED SUGAR

cranberry & pomegranate

top up your smile

STILL

Fruit, WATER & NO ADDED SUGAR

cloudy lemon

top up your smile

STILL

Fruit, WATER & NO ADDED SUGAR

orange & mango

top up your smile

A sparkling edition of your best loved fruit drinks, let your fruity smile bubble up with joy.

Sparkling label designs

SPARKLING

Fruit, WATER & NO ADDED SUGAR

orange & passionfruit

top up your smile

SPARKLING

Fruit, WATER & NO ADDED SUGAR

cranberry & lime

top up your smile

SPARKLING

Fruit, WATER & NO ADDED SUGAR

Cloudy lemon

top up your smile

Cranberry flavoured range

Cloudy Lemon flavoured range

Apple and blueberry flavoured range

Orange flavoured range

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Stephanie Pickard, Level 5BA(Hons) Graphic Design

ISTDBranding Guidlines

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freshtvbrand guidelines 2013

At FRESHTV we believe in expressing a clear point of view to our audience as well as having a big bold attitude that effortlessly helps draw attention to ourselves.

We believe in being distinctive, expressive and most importantly unique while still having a great environment to enjoy our entertaining program selection.

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Primary logoThe primary logo is the main logo that should be used on all printed and web based medias. This logo is the main identity for FRESHTV.

The secondary logos are there to be used if a primary logo cannot be used and if they are other conflicts.

This logo should be used for screen based media as well as advertisements showing the up coming broadcasted programmes.

Secondary logos

Logo variety.

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LOGOSOur logo uses clean fresh curves mixed with sophisticated alignment of typography. creating an appealing and interesting logo.

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Blackout is typeface is to be used on all pieces of material that includes the FRESHTV logo. fres

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Logo fonts for print.

Helvetica Neue (Regular)

abcdefghijklmnopqrstuvwxyz

Typography secondary fonts

Blackout (midnight)

abcdefghijklmnopqrstuvwxyz

Primary fonts

This is the primary font for the brand and identity of FRESHTV. This should be on all merchandise and materials involved with FRESHTV.

This font is the secondary typeface for the brand and identity of FRESHTV.This should be used to support any other information that can not be shown in the primary font, such as body copy.

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Branding Guidlines

Stephanie Pickard, Level 5BA(Hons) Graphic Design

ISTDFinal Merchandise

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on sky 221 + freeview 78available in hdFind out more at FreshTV.com

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on sky 221 + freeview 78available in hdFind out more at FreshTV.com

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on sky 221 + freeview 78available in hdFind out more at FreshTV.com

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ON S

KY 2

21 +

FRE

EVIE

W 7

8 AV

AIL

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HD F

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OUT

MOR

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FESHTV.COM

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ON S

KY 2

21 +

FRE

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W 7

8 AV

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FESHTV.COM

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ON S

KY 2

21 +

FRE

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ON S

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Final Merchandise

Stephanie Pickard, Level 5BA(Hons) Graphic Design

ISTDVan Wrap

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on sky 221 + freeview 78available in hdFind out more at FreshTV.com

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Van Wrap

Stephanie Pickard, Level 5BA(Hons) Graphic Design

ISTDWebsite

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Website

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bstry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen.

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