selection of addictlab's best practices
DESCRIPTION
A selection of projects showing Addictlab's methodology to generate ideas and innovation for third parties. The methodology uses unique collaborative processes by creative minds from different disciplines and cultures.TRANSCRIPT
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Idea generation & implementation.
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How can companies and organisations tap into
Addictlab?
A selection of cases.
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Creative X-Ray©Addictlab’s own methodology to perform out of the box brainstorming sessions. A dedicated team of labresearchers plus a selection of creative labmembers generate out of the box ideas. The labresearchers filter the ideas based on briefing and business implementations.
Customised labprojectLabproject based on needs of a client. Delivering creative resources. Mostly client-addictlab-labmember relationships established. Addictlab to help in producing/execution of all ideas.
yearly LAB subscriptionSubscription model. This allows a core team of labresearchers to work on your brand, solve problems and proactively come up with new ideas.
IDEA GENERATION reactive / based on briefing
IDEA GENERATION proactive / using addictlab’s own growing database of ideas
Use of LabfilesAddictlab’s own research in different fields generates a goldmine of already existing ideas and knowhow. Ongoing research on branding, design, art, fashion, chocolate, eco, etc.
Inspiration ShowerInspirational content for an interested audience. On our or your subject.
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Ad!dict inspiration bookAddictlab’s own high qualitative books to show, discover and accelerate creative talent, do research on a selected topic, and build a relationship with the creative minds at hand.
LabmemberCreative mind from any discipline , any culture, any country.
LabclientCompany/brand understanding the need of out of the box thinking, and using innovation as a driver to create added value.
LabresearcherCore addictlab people, dedicated to and following up on a project.
LabbieStudent in creative industry
LEXICON
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1. Inspiration Shower© & trend filtering
2. Creative Sparring partner
3. Creative X-Ray©
CLIENT
CLIENT
LAB RESEARCHER
0% briefing
ONGOING COLLAB
DEDICATED BRIEFING
ADDICTLAB FILES
ADDICTLAB FILES
Addictlab researchers
CLIENT
ADDICTLAB FILES
LAB RESEARCHER
VisualiserLABMEMBER 1
LABMEMBER 2
LABMEMBER …
VisualiserLABMEMBER (spec)
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Multilayered approach to generate ideas
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Methodology: yearly LAB subscriptionCore team: 3 Lab researchersLab resources: depending on needs (conceptual & executional)
Client: ITALOSUISSE Challenge: drive business development
OUTPUT
use of labfilesBrand research / kids lab / design lab / marketing / chocolate / communication /
INPUT & RESEARCH
• Markets strategy• Sales guidance• Innovation & new product concepts• Promotion concepts• Products/tastes/packaging• Execution & production of all
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Methodology: Creative X-RayCore team: 1 Labresearchers (JVM)Lab resources: 4 Labmembers
Client: DANONE South AfricaChallenge: innovation ideas on Danino (Petit Gervais)
OUTPUT
use of labfilesBrand research / kids lab / design lab / packaging & communication
INPUT & RESEARCH
Idea generation & visualisation• innovation funnel for coming years• strategic eye-opener to push volumes• adaptation of idea for immediate execution• product currently on the shelves.
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Methodology: Inspiration ShowerCore team: 2 Labresearchers (IA/JVM)Lab resources: +/- 30 labmembers
Client: LANCÔME / TrésorChallenge: create brand awareness / PR on Trésor
OUTPUT
use of labfilesBrand research / fashion lab / design lab / art lab
INPUT & RESEARCH
Pop-up exhibition on Mothers day.Exhibiting reflections, visions and artwork of 30 labmembers from different cultures on ‘Contemporary women & mothers’
• collaboration & interaction with media & womens’ magazines• invitation for visitors/readers to contribute to the event• execution & production of exhibition/event/communication •Flyers/banners/street communication•Collaboration with selected shops & boutiques.•Mini-addict magazine
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Methodology: Customised labprojectCore team: 2 Labresearchers (IA/JVM)Lab resources: shortlist of 3 labmembers
1 labmember selected (Malin Lundmark, Finland)
Client: Diesel JeansChallenge: shopwindow/retail concept adapted to the new collection
OUTPUT
use of labfilesBrand research / game research / fashion lab / eco lab / design lab / retail lab
INPUT & RESEARCH
PAPER PLANE LIGHT•Concept generation•Adaption to clients needs•Execution & production•PR
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Methodology: Creative X-Ray©Core team: 1 LabresearcherBrainstorming sessions: 6 LabmembersTiming: core team: 2 months
sessions: 2 days
Client: confidential Challenge: create future of household cleaning tools
OUTPUT
use of labfilesBrand research / design lab / set up of ‘BROOM LAB’
INPUT & RESEARCH
Idea generation on the new brooms• Products, functionalities• Visualisation of ideas• Possible next step: production of idea.
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Methodology: Creative X-Ray©Core team: 2 LabresearchersBrainstorming sessions: 8 Labmembers*Timing: core team: 3 months
sessions: 2 days
Client: confidentialChallenge: Chocolate for the Chinese market
OUTPUT
use of labfilesBrand research / Chocolate labDesign lab / Retail lab
INPUT & RESEARCH
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Brand - product - marketing- sales and retail ideasImplementation in the Chinese market
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Methodology: Creative X-Ray©Core team: 3 LabresearchersBrainstorming sessions: +/- 30 LabmembersTiming: core team: 4 months
sessions: 3 days
Client: THALYS Challenge: create design briefing for new rolling stock
OUTPUT
use of labfilesBrand research / voyage research / design lab / marketing / automotive
INPUT & RESEARCH
Idea generation on the new trains.• design• interior• activities & functionalities• communication & branding• visualisation of concepts
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Methodology: Customised labprojectCore team: 3 Labresearchers (IA/GM/JVM)Lab resources: 1 labmember (Garth Roberts, NY)
Client: Modo BruxellaeChallenge: create traveling concept to promote Brussels fashion industry
OUTPUT
use of labfilesBrand researchfashion lab / eco lab / design lab / retail lab
INPUT & RESEARCH
BOUTIQK: Cardboard shop concept (80m2) adapted to the specific needs of the client.•Concept generation•Execution & production•PR
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Methodology: Customised labprojectCore team: 2 Labresearchers (JVM/LD)Lab resources: shortlist of 3 labmembers
1 labmember selected (Rumi Kobayashi)
Client: TAO/CARLSBERG ImportersChallenge: generate idea to emphasize on the products USP.
OUTPUT
use of labfilesBrand research / food research / fashion lab / eco lab / design lab / retail lab
INPUT & RESEARCH
CERAMIC adaptation of the tin can/ use of colours / illustration & artwork• Concept generation•Execution & production•PR
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Methodology: Mini Creative X-RayCore team: 3 LabresearchersLab resources: 6 Labmembers + online people
Client: FLANDERS DC Challenge: problem solving for businesses @Creativity World Forum
OUTPUT
use of labfilesBrand research / kids lab / design lab / marketing / communication
INPUT & RESEARCH
Idea generation for business people going to theCreativity World Forum Event. Problems to be solved on: •Branding•Innovation•Marketing•PR•communication
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Methodology: City Branding ProjectCore team: 4 LabresearchersResources: +100 LabmembersTiming: core team: 4 months
Client: City of KortrijkChallenge: create ideas on the city
OUTPUT
use of labfilesSet up of own city research
INPUT & RESEARCH
Idea generation on the cityPublication of ideasEvent & projections of ideas/reflections throughout the city
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When to call on our services ?
When (re-)creating your Brand Corporate identity Brand name generation New product development Packaging design ...
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When communicating your Brand Communication campaigns New communication channels Trade Fair stands ...
When to call on our services (cont.) ?
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When activating your Brand Promotional activities New promotional mechanisms Display material …
When to call on our services (cont.)?
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Briefing
Creative X-Ray©
Maternity room
Freedom of thinkingPassion for subjectvolunteers
•32 creative scenes Photo, art, cooking, fashion, advertising
Music, webdesign,film,print,branding..•4500 creatives and experts•All communities•Global set-up
principles
Deliverables
•Database of tangible concepts•Positioning platform•Briefing R&D•Briefing communication platform•Packaging brief•Briefing branding•….
•R&D•Market research•Design agency•Packaging agency•Advertising agency•Intellectual properties•Sourcing•Sales
•Registrable brandname and domain name•Tangible product•Delivery system•Pricing strategy•Support platform; advertising campaign, media plan, promotion strategy & plan•Distribution strategy & plan•Concept acceptation testMarket introduction
InputProcess
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Addictlab in the press.
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
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What does your company need?