emerging trends and best practices in online site selection · emerging trends and best practices...
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Emerging Trends and Best Practices in Online Site Selection
Introduction to GIS WebTech
• Technology company focused exclusively on
economic development
• Fastest-growing provider in the country
• The only technology built natively on Esri’s
ArcGIS platform
• Serve economic development organizations of
all sizes, in all regions of the country
• Let’s connect! Stop by and see us!
Key Takeaways
• Summary data is no longer enough. High-quality,
detailed data win deals.
• Local data is your differentiator. Include it.
• Trucking time analysis means more accurate data
for manufacturers and other target sectors.
• Drive time analysis must reflect day of week, time
of day, and direction of travel.
• Technology should let users experience
properties, and not just see pictures.
• User experience is paramount.
Summary of Today’s Typical Site Selection Process
Gather National Data
Gather Local Data
Prepare RFI
Contact EDOs
• Use national data
sets that allow
comparison across
regions
• Use advanced
tools to allow
quick analysis
• Esri’s Business
Analyst Online
dominates this
phase
• Visit websites of
regional/local
EDOs
• Gather data on
specific
dimensions
unique to the
search
✓Workforce
✓ Infrastructure
✓Demographic
✓Quality of life
✓Etc.
• Ask for huge
amounts of
data…
• …and complex
analyses…
• …and demand
these in absurdly
short turnaround
times
Most EDOs Are Eliminated Before They Hear About the Project
Gather National Data
Gather Local Data
Prepare RFI
Contact EDOs
First
CutSecond
CutEDO Learns
of Project
The Data and
Tools on Your
Website Are
Critical!
Today’s Best Practices
• Data
• Tools
• Properties
• User Experience
We Will Take a Look at Each
Data Trend #1 - Detail Wins Deals!
• Business was interested in
population within 30-mile
radius of potential site
• Simple enough, right?
• Most online site selection
tools provide ring or radius
analysis…
• …with the ability to produce
reports containing basic
demographic data like
population
Data Trend #1: Detail Wins Deals
• But…the simple analysis was really an attempt to quantify workforce
• Our client had a lot more to offer than simple population figures within
a simple radius
• So they showed
that the proposed
location was
close to current
centers of
employment -
well within the
30-mile radius
30 Mile Radius
with Thematic
Map Showing
Daytime
Population –
Workers Only
Data Trend #1: Detail Wins Deals
• They then showed that
the location easily
intersected Millenial
populations, the cohort
the prospect was
looking for…
30 Mile Radius with
Thematic Map
Showing
Population of
Millenials
Thematic Map of
Millenial Population
Within 15, 30 and
45-Minute Drive
Times, Inbound to
Site Mondays at
8:00 AM
• …and that these
Millenial populations
were well within
reasonable commuting
distances of the site
Data Trend #1: Detail Wins Deals
• The clincher: these reports were all Esri data
- The prospect used Esri’s BAO to find this EDO in the first place
- Perfectly consistent data so no need to reconcile
- The most accurate available so no question marks on quality
• Conclusion: Summary data (e.g. population) doesn’t answer today’s
detailed questions
• Take-Aways
- High quality, detailed data wins deals
- Esri has the highest quality, most detailed data set, over 15,000 variables
Data Trend #2: Local Data is Your Differentiator – Include It!
• Businesses and site selectors have access to national data
• What they don’t have –
and the reason they
come to your site – is
local data showing your
community’s strengths
• Oklahoma Commerce
example: state & local
incentive zones
- Fully integrated as GIS
layers
- Configurable pop-up
provide relevant detail
Data Trend #2: Local Data is Your Differentiator – Include It!
Greater Seattle Partners• Infrastructure
includes traffic
count layer
• Land Use
includes zoning,
parcels and
special use
layers
• Tax Rates
includes sales
tax and business
& occupation tax
rate layers
Data Trend #2: Local Data is Your Differentiator – Include It!
• Example:
custom labor
study
• Apply
advanced
functionality in
a GIS app
• Provide
custom
reports
Tools Trend #1: Trucking Times Mean More Accurate Data
• Manufacturing, distribution, warehousing and industrial sectors often
consider logistics among their most important considerations
• Hence the frequent requirement to be within a few miles of an
interstate
Trucking Times
From Orlando
• Key demographic variables
can be off by large
percentages when derived
from (car) drive times
• Trucking time analysis
provides more rigor
Tools Trend #2: Average Drive Times Are No Longer Sufficient!
• Most economic activity in the country takes
place in areas where traffic effects decisions
• Reports produced from average drive times are
often inaccurate, potentially leading to the
wrong conclusions
• As technology has improved, businesses are
increasingly demanding data that reflects the
real world…
• …and expecting the same analytical tools they
use every day in Waze, Google Maps, etc.
Tools Trend #2: An Average Drive Time Is No Longer Sufficient!
Allow Up to Three
Drive Time
Boundaries in One
Report
Incorporate
Traffic into the
Calculations
Allow User to Select
the Day of the Week,
Time of Day, and
Direction of Travel
Tools Trend Summary
• More rigorous analysis
from trucking times and
from driving times
reflecting real-world
conditions means more
accurate data…
• …and more effectiveness
as economic developers
Properties Trend: Utilize Technology to Experience Properties
Incorporate
360o imagery,
360o video and
drone video
Properties Trend: Utilize Technology to Experience Properties
High-resolution 3-D
imagery as layers
3-D projections of
planned buildings /
industrial parks
User Experience Trend: Spatial Distribution of Properties
Clustering Shows
Spatial Distribution
of All Properties
Vertical Panel
Allows Scrolling
of All Properties
User Experience Trend: Spatial Distribution of Properties
Filter By Map Limits
List to Properties on
the Map
Contact Info
➢ Ron Bertasi
404-535-1261
➢ Michael Cleary
203-297-1433
www.giswebtech.com
Thanks From GIS WebTech!