[s]electing europe

EuroPCom 2013

[S]electing Europe

4th European Conference on Public Communication

Brussels 16-17 October 2013

EUROPEAN UNION

Committee of the Regions

Pro

gra

mm

e b

roc

hu

re

1

In just seven months from now, over 375 million EU citizens will be given the chance to vote in the European elections and to have their say on Europe’s future. In many EU Member States, elections to the European Parliament are held alongside national, regional or local elections. For the EU institutions as well as for other levels of governance, voter turnout and the results of these elections will provide a clear picture of the public’s level of trust in their public authorities.

Opinion polls show that although levels of public trust have been falling for many years, people are now expecting more from their European, national and regional policy makers: they are – quite rightly – calling for lasting solutions to the economic crisis, better performing administrations, greater transparency and guaranteed access to public services.

Election periods place additional pressure on public communications professionals. Politicians and citizens are constantly looking for new platforms for debate and interaction. The press and other stakeholders are starting to follow EU policies with increasing interest. Communicators need to find the right balance between their sense of ethics and their loyalty towards their current and future political hierarchy.

No matter how different these political and communication cultures may be, European public communicators all share the same common concerns. The annual EuroPCom conference contributes to the in-depth debates on those professional challenges. By sharing our expertise and creating networks, we can develop joint strategies, putting the citizen back in the driver’s seat ahead of next year’s European elections – and beyond.

It gives me great pleasure to welcome you to this, the 4th edition of EuroPCom. I would particularly like to extend my sincere thanks to all our conference partners without whom this event would simply not have been possible: the European Parliament, the European Commission, the Council of the EU, the Lithuanian EU Presidency, the European Economic and Social Committee and the members of the Advisory Board.

I wish you all an enjoyable conference that will truly inspire you!

Dear colleagues,

Ramón Luis Valcárcel Siso

President of the Committee of the Regions

4th European conference on Public Communication

2

Registration and information desk

Wednesday 16 October 2013, 9:00 to 11:30

European Parliament, entrance hall in the Altiero Spinelli building, Esplanade Place du Luxembourg

Wednesday 16 October 2013, 12:30 to 16:30, and Thursday 17 October 2013, 9:00 to 12:00

Committee of the Regions, entrance hall in the Jacques Delors building, rue Belliard 101

You will receive your participant’s badge at the registration desk. Please ensure that your badge is clearly visible at all times during the conference.

Interpretation

Interpretation from/into English and French will be provided during all workshops. For more details about language coverage for a specific workshop, please consult the information paragraph for the relevant workshop in this brochure.

Networking

You will have the opportunity to meet with other participants in the Foyer and the Atrium on the 5th floor of the Jacques Delors building before and after each session or workshop. Lunch and coffee will also be provided in these

Practical information

[S]electing Europe

3

Exhibition

Our conference partners will be showcasing their latest communication materials at the exhibition stands in the Foyer.

Web streaming and social media

The main conference sessions will be recorded on video. These videos will be posted on the conference website www.cor.europa.eu/europcom. The plenary opening session, as well as workshops B1, B3, F1, F2, Mr Paludan’s key note speech and the plenary closing session, will also be web streamed live via the conference site.

You can share your comments and personal insights on the conference using your Twitter account. All tweets with #europcom will be displayed onscreen in the Foyer.

#europcom

Interaction on other web platforms (blog posts, online voting, etc) will be announced during the event on Twitter.

The online debates will be managed by two 2.0 conference reporters: Darren Caveney and Dan Slee. Darren and Dan are two award-winning, senior public communication professionals and founders of the comms2point0.co.uk network. @comms2point0

Conference report

All available presentations and conference materials will be published on the www.cor.europa.eu/europcom website by 24 October 2013. We will send all participants a comprehensive document detailing the proceedings of the conference before the end of the year.

Filming and photography

Please be aware that all of the conference’s sessions and events will be filmed and photographed. Participants who do not wish to be filmed or photographed should notify the organisation accordingly in advance. All pictures and videos will be posted on the www.cor.europa.eu/europcom website. A link will also be sent to all participants. Each participant may, at any time, request the removal of a picture or video segment containing his or her image.

rooms. All speakers and participants will be invited to attend a networking reception on Wednesday evening.

Catering at the conference will be provided courtesy of the Committee of the Regions and the European Economic and Social Committee.

Conference rooms

European Parliament

The opening plenary session will take place in Room PHS 3C50. The session will also be broadcast in listening room A3G-3.


The networking and exhibition areas (Foyer 5 and Atrium 5), as well as conference rooms JDE 51, JDE 52 and JDE 53 are all located on the fifth floor of the Jacques Delors building. Room JDE 62 and Atrium 6 are on the sixth floor of the same building. All conference venues are located within walking distance (max. 5 minutes). However, due to security checks and registration, please allow for an additional 10-15 minutes to reach the various conference rooms (in particular on Thursday morning).

Bure

aux d

’arch

itect

ure A

telie

r Pau

l Noë

l spr

l - A

rt &

Build

s.a.

Entrance Jacques Delors building

Entrance Altiero Spinelli building


4

Mercedes Bresso was elected first vice-president of the Committee of the Regions in July 2012. After obtaining a doctorate in economics and commerce, she embarked on an academic career as a specialist in environmental economics. She has worked at a variety of institutions, most recently at Turin Polytechnic.

She was elected as a member of Piedmont Regional Council in 1985 and became president of Turin Provincial Council in 1995. From 2005 until 2010 she was president of Piedmont Regional Council. She has been a member of the Committee of the Regions since 1998, with a short interval between 2004 and 2005 when she was a member of the European Parliament. During the period 2010 to 2012, she was president of the CoR. @mercedesbresso

Matthew McGregor directed the digital rapid response for President Obama’s 2012 re-election campaign. He also coordinated a number of special projects in this capacity, including the campaign’s presentation of Mitt Romney’s corporate record and his record as

governor, and the digital response to Mitt Romney’s vice presidential pick. Before joining the Obama campaign, he worked for Blue State Digital as a senior strategist in Washington D.C. and London and is now the company’s political director. Matthew is originally from

the UK, where he worked for the Labour Party and labour unions for over ten years before moving to the US. He has a degree in government and politics from the University of Sheffield and lives in Brooklyn, N.Y. @mcgregormt

Ramón Luis Valcárcel Siso is the President of the Committee of the Regions (CoR) and President of the Autonomous Community of Murcia. Having graduated in Arts and Philosophy at the University of Murcia, he taught the history of art whilst carrying out research related to the art and history of

the Murcia Region. He became a member of the Murcia City Council in 1987 and was elected President of People’s Party of the Murcia Region in 1991, a post which he has held ever since. After winning the Murcia’s regional elections in 1995, he was appointed President of the Autonomous Community of Murcia, being re-elected in 1999, 2003, 2007 and 2011. He became Member of the CoR in 1995 and was elected President in July 2012.

Plenary opening sessionFrom bailout to ballot

Wednesday 16 October, 11:00-13:00(Room PHS 3C050, listening room A3G-3)Interpretation will be provided from/into English, French, German, Spanish, Italian and Lithuanian

The European elections in 2014 will be a key opportunity to map the public’s views on the future of Europe. More generally, the elections will also reflect the level of public trust in politics and institutions after several years of economic crisis. What should be the role of public communicators before, during and after this election period?

Moderator:

•Karen Coleman

Key note speech:

•Matthew McGregor, Director of rapid response on Obama’s 2012 re-election campaign

Panel debate:

•Mercedes Bresso, First Vice-President, Committee of the Regions•Anni Podimata, Vice-President, European Parliament•Vytautas Leškevičius, Lithuanian Minister for European

affairs, Presidency of the Council of the EU• Jane Morrice, Vice-President of the European

Economic and Social Committee•Gregory Paulger, Director-General, DG

Communication, European Commission

Presentation of the European Public Communication Award:

• Introduction by Ramón Luis Valcárcel Siso, President, Committee of the Regions

•Acceptance speech by the winner of the award

[S]electing Europe

5

This year’s EuroPCom conference will also see the launch of the European Public Communication Award, which will be presented to a public administration from an EU Member State (or candidate country), honouring outstanding EU related communication campaigns and strategies. A jury made up of EU communication experts selected the most appealing and convincing campaign from a total of nine nominations. More details about the 2014 edition of the Award can be found on the EuroPCom conference website.

Anni Podimata has been a member of the European Parliament since 2007 and is currently the EP’s vice-president in charge of communications and the media. After completing her studies at the University of Athens, she worked for many years as a journalist for a variety of Greek newspapers, radio

stations and for the Athens News Agency. In 2000 she was awarded the Greek-Turkish Friendship prize by the Turkish Association of Radio and TV Journalists for her contribution to the reconciliation process between the two countries. At the European Parliament, she is also a member of the Committee on Economic and Monetary Affairs and was rapporteur on the proposal for a financial transaction tax. @annipodimata

Gregory Paulger was appointed Director-General for Communication at the European Commission at the beginning of 2012. He worked in a number of other positions at the Commission prior to his appointment, including as director in the Directorates-General for Education and Culture and for

Information Society and Media. Between 1999 and 2003, he was head of cabinet to Viviane Reding, when she was Commissioner for Education and Culture. Gregory Paulger has a Master of Arts in History from London University and holds the honorary title of Chevalier de l’Ordre des Arts et des Lettres of the French Republic.

Vytautas Leškevičius is Vice-Minister of Foreign Affairs of the Republic of Lithuania. In this capacity he is responsible for shaping and implementing the European Union’s policy, its development and for strengthening relations with the EU’s institutions, Member States and candidate countries. He was

in charge of the preparations for the Lithuanian Presidency of the Council of the European Union. He has held a variety of posts in the diplomatic service over the past 15 years, including at the Lithuanian embassy in Germany. He was also head of the foreign ministry’s NATO division and director of the transatlantic cooperation and security policy department. He has also served as political director since autumn 2011, when he returned to Vilnius from Lithuania’s Permanent Mission to NATO. @leskevicius

Karen Coleman is an Irish journalist, author and professional conference moderator who covers European and International affairs from Brussels, Strasbourg and Dublin. An award-winning journalist, she has reported from the frontlines of Bosnia and the Gaza Strip and covered Irish and international affairs

for many years and now reports on EU issues. Karen Coleman is a former BBC war correspondent who presented her own national radio show in Ireland for many years. She is also an accomplished television documentary maker, newspaper columnist and a speaker and moderator of high-level events. @karencolemanirl

Jane Morrice has worked in many challenging fields throughout her career. Former Deputy Speaker of the first Northern Ireland Assembly set up after the Peace Agreement, former Head of the European Commission Office in Northern Ireland and former reporter for BBC Belfast, she is currently Deputy Chief

Commissioner of the Northern Ireland Equality Commission. She joined the European Economic and Social Committee in 2006, where she was elected as Vice-President in charge of communications in April 2013. @janemorrice


6

Christine Ehrig works as a communications manager for the international affairs centre of Stiftung Mercator in Essen. She is responsible for external and press relations for the foundation’s projects in the key

regions of Turkey, China and Europe. She managed the media and online campaign Ich will Europa (I want Europe) which was organised in collaboration with other foundations in Germany in 2012. Christine Ehrig studied international relations at the University of St. Gallen and Sciences Po Paris and worked in a variety of posts in the area of corporate communications prior to joining Stiftung Mercator.

Wolfgang Petzold has been head of unit in the Communication Directorate of the Committee of the Regions since 2008. Prior to his current position, he worked for the European Commission’s Directorates-

General for Regional Policy and Employment and Social Affairs for ten years. A sociologist, he began his career in the German public administration and was an official at the Regional Ministry for Economic

Affairs. He has published several books and articles on EU affairs and has lectured at universities in Bremen, Bruges, Glasgow, Osnabrück and Tübingen. @wolfgangpetzold

Adam Nyman is the director of Debating Europe, an online discussion platform launched in

2011, which is designed to engage European citizens and policymakers in an on-going conversation on the vital issues shaping our future. He was previously the managing director of EUPOLITIX, The Parliament Magazine, and the WorldBriefing Group. @debatingeurope Joachim Ott works for the

European Commission’s DG for Communication. He is the leader of

the Debate on the Future of Europe project team. As part of the European Year of Citizens 2013, he is organising a series of citizens’ debates in various cities across the EU. He previously worked in a number of different policy areas at the Commission and at the German Federal Parliament. Joachim Ott holds a PhD in Classics.

Simon Schunz is a scientific officer at DG Research at the European Commission, working for the unit

that manages the Socio-economic Sciences and Humanities (SSH) programme under the Seventh Framework Programme. He is in charge of projects in the areas of The Citizen in the EU and Europe in the World. He successfully completed his PhD thesis on EU foreign policy at the University of Leuven in 2010.

During the first half of this year, a total of 26 students worked on the Europe 2025 project – an initiative organised by the Nicolas Berggruen Institute on Governance and the Hertie School of Governance in Berlin, supported by the London School of Economics and Political Science and Sciences Po, Paris. The project will be presented at EuroPCom by three students. Sahil Deo is studying for a master’s degree in public policy at the Hertie School of Governance. In the near future, he aims to set up a public sector consultancy focusing on the developing world. Lindsay Aqui is a Canadian student working

towards an MSc in International History at the LSE and who will be starting a PhD on the first year of the UK’s membership of the EEC. Christian Freudlsperger is a German master’s student at Sciences Po Paris. His academic work focuses on the external and trade relations of the European Union.

Ì Workshop A1

Campaigning for Europe

Wednesday 16 October, 14:30-15:45(Room JDE 51)Interpretation will be provided from/into English and French

Despite growing euro-scepticism, grassroots initiatives are emerging as a way of promoting the EU’s values or – at the very least – stimulating an in-depth debate among EU citizens about Europe’s future. This workshop will discuss different examples of campaigns “for Europe” and look in particular at the underlying narratives they use. The objective is to provide some critical thought for the design and organisation of such campaigns by public authorities and civil society organisations.

Moderator:

•Wolfgang Petzold, Head of Unit, Directorate for Communication, Press and Events, Committee of the Regions

Speakers:

•Christine Ehrig, Communication Manager Mercator Foundation, Germany

•Adam Nyman, Director of Debating Europe• Joachim Ott, Deputy Head of Unit, DG

Communication, European Commission • Sahil Deo, Lindsay Aqui and Christian

Freudlsperger, Europe 2025 Project• Simon Schunz, Scientific Officer, DG Research

and Innovation, European Commission

[S]electing Europe

7

Andy Williamson is the founder of London-based Future Digital and author of the recently published Inter-Parliamentary Union Guidelines on Social Media for Parliaments. He brings an internationally-focused background in technology,

innovation, policy and democracy to his work on helping parliaments to become more open, making governments agile, active and relevant and encouraging citizens to become more effective participants in their own civic lives. Andy’s work focuses on re-imagining leadership, transforming engagement and strengthening democracy. @andy_williamson

Almost a digital native, Thibault Lesénécal leads a team of dynamic online editors at the European Parliament. The team is in charge of EP news for the general public, community management of a dozen social media platforms and

also acts as a multimedia agency for the institution. With degrees in management and communication and a professional background as a copywriter and editorial consultant, Thibault joined the European Parliament in 2004. @tayebot

Ì Workshop B1

Online public communication: from tools to strategies


After years of focusing on tools and technologies, public communicators want to give social media more value than just a trendy 2.0 instrument. How can we integrate web communications into the global strategy of a public authority? How can we prepare administrations for new ways of interacting with the public?

Moderator:

• Thibault Lesénécal, Acting Head of the Web Communication Unit, European Parliament

Expert lecture:

•Andy Williamson, CEO Future Digital


8

Caroline Ollivier-Yaniv is a professor of information and communication sciences at the University of Paris-Est Créteil and director of the master’s degree programme on Political and Public

Communication in France and in European Union. Her research focuses on the institutionalisation of public communication: what are the social characteristics and discourses of those stakeholders for whom communication has become a profession or a requirement. She also studies the transformations of public action, examining the importance of communication and media coverage in politics and the civil service.

Eleonora Gavrielides has been active in government communications at various levels for thirty years. She now directs the work of the Republic of Cyprus’s government communications

agency both domestically and internationally. Her international portfolio includes all communication about EU affairs, in cooperation with the Commission representation and the European Parliament office in Cyprus. Her service is responsible for publications, films and other audio-visual materials, web content, events, media relations and a complete and digitised archive of the Cyprus print media.@ohhtete

Paweł Marciniak is the Spokesman of the Mayor and the city administration of Poznań, the largest metropolitan area in western Poland. He holds a Master’s degree in biology and worked for eight years

as a reporter and an editor at a local branch of the Polish public television broadcaster.

Stefano Rolando worked as a journalist from 1970 onwards and has been director-general of several institutions and companies since 1982. He was director-general of the information and publication service of the presidency of the Italian Council of Ministers under ten successive governments during the ten-year period between 1985 and 1995,

under ten separate governments. He is a recognised expert on government communication: he teaches at the IULM University in Milan and has written several books and essays on communication and public administration. In 1986, he founded the Club of Venice, an informal umbrella organisation for the communication managers of European authorities and institutions, of which he is still Honorary President.@stefanorolando2

Vincenzo Le Voci has worked on information policy, communication strategies and transparency issues since 2001 and is currently coordinating the agenda of the Council’s Working Party on Information (Members States’ press and information officers). In 2011 he was appointed Secretary-General of the Club of Venice, the network

of the communication directors from EU member states, candidate countries and institutions. Before joining the EU in 1992 he worked in the NATO as Housing Manager for the USAF (1985-1991).

Ì Workshop C1

Public communication and politics


Election periods are usually challenging times for communicators in public administrations. How can you develop and manage a long-term communication strategy for your administration in line with political priorities? How can you strike a balance between loyalty and neutrality?

Moderator:

•Vincenzo Le Voci, DG Communication, Public Relations Unit, Council of the EU

Speakers:

•Caroline Ollivier-Yaniv,Professor in Public and Political Communication, Université de Paris-Est, France

• Eleonora Gavrielides, Director Press and Information Office, Republic of Cyprus

• Stefano Rolando, Honorary President, Club of Venice, Italy•Paweł Marciniak, Spokesman of the Mayor of Poznan, Poland

[S]electing Europe

9

Luciano Morganti is professor at the Vrije Universiteit Brussel and at Vesalius College where he teaches courses related to EU Integration, EU Public Sphere, EU Information and Communication Policies,

Communication Theories and New Media. He is a senior researcher for iMinds/Digital Society/SMIT. He lectures at the College of Europe for the executive programmes of Development Office. He has been

working as an expert and as a consultant for various European and national projects.@morgantil

Stephen Clark is responsible for communicating the European Parliament’s activities to the EU’s citizens, through its visitors’ programme, its “Parlamentarium”

visitors centre, the planned House of European History, as well as through a variety of events and information campaigns. He is currently coordinating the European Parliament’s communication campaign on the 2014 European elections.@stctweets

Kolja Raube is a political scientist and post-doctoral assistant in the masters programme on European Studies: Transnational and Global Perspectives at the University of

Leuven. He was in charge of the 2013 study commissioned by the Committee of the Regions about the communication potential of local and regional authorities. This study analyses the efforts made by regions and cities to communicate on the EU, assesses their current communication channels as well as their willingness to support an EU information campaign in the context of the 2014 European elections.

Eleftherios Kousoulis has been involved in political campaigns and top-level public communication in Greece for the last 25 years, particularly in the area of local government. He studied politics, with a specific focus on the evolution of power in Greece and in France. He worked for several years as a professor and set up his own

consulting agency in 1995. He is now closely following developments surrounding the 2014 European Parliament elections.

Johannes Maier has been in charge of co-ordinating all EU affairs at the Office of the Regional Government of Carinthia for almost 20 years. He is in charge of general and individual information and communicating on European issues of relevance to the Carinthia region. He developed and implemented several innovative “EU-Dialogue

Projects” on communicating EU-themes at regional level. Last year he collaborated closely with the local branch of the Austrian Broadcasting Company (ORF Landesstudio Kärnten). The projects were awarded the 1007 AER EU-Communicating Award and the Erasmus EuroMedia Award for 2010. In addition, Maier is an expert in EU affairs, particularly on Austria, the EGTC and subsidiarity issues.

Ì Workshop A2

European elections going local


“This time it’s different”. This is one of the key messages of the European Parliament’s communication campaign for the 2014 elections. The communication approach will also be different to that of previous elections, with a high level of involvement from communicators at local level. What role can local, regional and national administrations play in this communication campaign?

Moderator:

• Luciano Morganti, Professor Vrije Universiteit Brussel, Belgium

Speakers:

• Stephen Clark, Director for Relations with the Citizens, European Parliament

•Kolja Raube, Centre for Global Governance Studies, University of Leuven, Belgium

• Johannes Maier, Head of Unit for European Affairs, Government of Carinthia, Austria

• Eleftherios Kousoulis, Communication Strategist and Adviser, Greece


10

Ì Workshop A3

Candidates going European


As stated in the Lisbon Treaty, the 2014 elections will play a decisive role in the appointment of the new president of the European Commission. For the first time in the history of the European Parliament, this change will lead to pan-European political campaigns. What are the plans and ambitions of the European political parties, and how will they coordinate their communication strategies with the national and regional levels?

Moderator:

•Christophe Leclercq, Founder of Euractiv

Speakers:

•Kostas Sasmatzoglou, Spokesman and Campaign Coordinator, European People’s Party

•Brian Synnott, Media and Campaigns Adviser, Party of European Socialists

•Didrik de Schaetzen, Head of Communications, Alliance of Liberals and Democrats for Europe Party

• Johannes Hillje, Campaign Manager, European Green Party

Kostas Sasmatzoglou studied political sciences at the Universities of Toronto and Cyprus. He has previously served as Deputy Director at the Jean Monnet European Centre of Excellence and as Adjunct

Lecturer at the University of Athens. He also worked as Secretary of External Relations and as Senior Political Adviser for the European People’s Party (EPP). He is currently Spokesman and Head of the press and communication department at the EPP and also the EPP campaign manager for the 2014 European elections.@eppspokesman

Brian Synnott is the Communications Coordinator for the Party of European Socialists (PES). He has worked in Brussels for 15 years on press relations, European-wide campaigns, and other

communications related projects. He has worked with the PES since 2010 having previously worked with European trade union federations.@kingboru

Didrik de Schaetzen is the Head of the Communication unit at the Alliance of Liberals and Democrats for Europe Party. Prior to joining the Party, Didrik de Schaetzen

worked in the communication unit of the European Commission DG Development cooperation; the European Renewable Energy Council and the Secretariat of the Council of the Baltic Sea States in Stockholm. He has a master’s degree in communication sciences and European political sciences.@ddeschaetzen

Johannes Hillje manages the European elections campaign of the European Green Party. Before he joined the Greens, he worked on the global My World campaign

of the United Nations Development Programme (UNDP) in New York. He holds a master’s degree in politics and communication from the London School of Economics (LSE). @jhillje

Christophe Leclercq launched EurActiv in 1999 and managed it for 10 years. Christophe now focuses predominantly on its overall strategy, deepening its Europe-wide network, as well as its external

relations. Previously, he worked at the European Commission and as a management consultant with McKinsey.@leclercqeu

[S]electing Europe

11

Ì Conversation session B2

It’s all about social

Wednesday 16 October, 16:00-17:30(Atrium 6)Working language: English

What can we learn from each other, as professional public communicators using web communication and the social media? Where do we stand now with these technologies and applications? What is relevant right now to ensure that public-sector communications can have a positive impact on

the public’s views on Europe’s future? Take the opportunity to participate in this interactive dialogue. Actively contribute your ideas and perspectives, meet new people and together discover new insights, next steps and future opportunities.Session facilitated by Stien Michiels and Anita Paalvast.

Anita Paalvast’s area of specialisation is individual, team and organisational development, using participatory approaches and physical awareness. She regularly

works for the European Institutions, facilitating and hosting co-creative dialogue and collective group decision-making. Before establishing herself as a freelancer and consultant she worked for the international bank ABN AMRO where she was involved in the development of operational risk management.

After graduating with a degree in linguistics and cultural studies in 1998, Stien Michiels worked for several years in the fields of language, training, culture, communication

and PR. In 2006 she started facilitating brainstorming sessions, gradually specializing in hosting participatory multi-stakeholder processes and co-creative dialogue, with a focus on local, national and European governmental institutions, socio-cultural organisations and healthcare.


12

Ì Workshop B3

e-government, e-citizens, e-lusions?


How do local, regional and national authorities incorporate social media in their communication strategy? What is the real impact on public governance and citizen participation? What lessons may be learned from case studies at local level?

Moderator:

•Andreea Hanganu, Founder DigitalDiplomacy.ro, Romania

Speakers:

• Luis Petrikorena Arbelaiz, Director for Open Government, Basque Government, Spain

• Liia Hänni, Programme Director for e-democracy and e-participation, E-Governance Academy, Estonia

• Eila Vähäkuopus, Communications Manager, City of Oulu, Finland• Tomislav Korman, Head of the Online Communication

Department, Government of Croatia

Andreea Hanganu is a communications professional with six years of experience in PR, event management, social media communications and project management for special communications campaigns. She

has professional experience in both the private and the public sector, and has worked for the British government for the past five years. She launched DigitalDiplomacy.ro, the first platform in Romania dedicated to digital communications for the public sector, actively supporting the development of online communication initiatives and strategies through consultancy and training services.@hanganuandreea

Eila Vähäkuopus studied organizational communication and PR at the University of Jyväskylä, Finland. She works as communications manager at the City of Oulu and has been developing the communication

practices of her hometown for more than ten years. The importance of the social media and online communications is growing each year, and the City of Oulu is playing a frontline role in this development. @ziila

Luis Petrikorena Arbelaiz has 20 years’ experience as a marketing and communications professional. He has worked for both multinational agencies (McCann Erickson) and local advertising firms (Iberdrola /

Real Sociedad). He joined the Basque government in January 2013 leading the open government department. He will present the case-study Irekia: 10 Basque words, revealing useful tips from the Basque open government site and on policy development. @macpetri Liia Hänni has been actively

involved in Estonian politics for many years: between 1990 and 2003 she was a member of parliament and the cabinet minister responsible for ownership reform. As an MP,

her main areas of activity have included constitutional and the EU affairs. Liia has been in charge of the e-democracy programme of the e-Governance Academy since the beginning of 2005. She promotes use of ICT for democratic governance and the empowerment of citizens, underling Estonia’s pioneering role as the first country to hold legally binding general elections over the Internet.

Tomislav Korman manages the Croatian government’s online team, using social media for research and engaging public in policy making, growing online presence and increasing the citizens’

participation. The team’s efforts led to the Twiplomacy’s title of the most prolific account in Europe. He leads the development of the emerging government’s central internet platform - gov.hr. He holds a Master

in Bioprocess engineering from the University of Zagreb and is about to obtain a Master’s degree in Public Administration at the University of Birmingham.@tomislavkorman

[S]electing Europe

13

Ì Workshop C2

Putting communication on the policy agenda


The start of a new legislative period is often the moment when communicators need to redesign and re-defend their long-term strategy. How can we develop an effective approach, safeguarding the merits of the past, integrating the desired changes and guaranteeing the necessary resources?

Moderator:

• Susanne Hegelund, adviser and author on political communication, Denmark

Speakers:

• Jaume Duch, Director for the Media, European Parliament•Paulijn de Bruijne, Head of the Dutch Academy for

Government Communication, The Netherlands•Dejan Verčič, Communication Consultant and

Professor, University of Ljubljana, Slovenia• Erik Hansen, Head of Information, City of Oslo, Norway

Dejan Verčič fhas 20 years of experience working for both governments and international organisations. He holds a PhD

degree from the London School of Economics and is a professor at the University of Ljubljana. He is a former president of the European Public Relations Education and Research Association (EUPRERA) and a member of the European Communication Monitor (ECM) research team. He has published 14 books and over 300 articles and academic papers. @dejanvercic

Erik Hansen has been the assistant director general and head of information at the City of Oslo since 2001. Earlier in his career he

was PR Director for two of Norway’s largest newspapers: VG (1979-1989) and Aftenposten (1989-1999).

Susanne Hegelund is an independent communications adviser and the author of several Danish books on political communication, power and influence. This autumn she

will publish a new book on lobbyism. Susanne previously worked as director of corporate communications at the Danish Agriculture and Food Council and as a journalist, news anchor and

head of the TV news at the Danish Broadcasting Corporation.@sushegelund

Paulijn de Bruijne joined the Dutch Academy for Government Communication in 2002 and has worked as its coordinator for the past 5 years. The academy is the main centre of expertise for all

Dutch civil servants employed by central government. The academy developed the ‘Factor C’ method to help policy makers as well as their advisors address strategic communication in the heart of the policy making process. @pdebruijne Jaume Duch Guillot is the

spokesman of the European Parliament and director of the media at the European Parliament’s DG for Communication. Prior to his current position, Jaume was head

of the press room unit and press adviser for the private office of the then president of the European Parliament, José Maria Gil-Robles. He also worked as an MEP assistant and as an associate professor at the University of Barcelona.@jduch


14

Key note lecturePerspectives for public communication and citizen engagementWednesday 16 October, 17:45-18:15(Room JDE 62, listening room JDE 52)Interpretation will be provided from/into English and French

Key note speaker:

• Johan Peter Paludan, Futurist, Honorary Director of the Copenhagen Institute for Futures Studies (CIFS), Denmark

Introduction:

• Laurent Thieule, Director for Communication, Press and Events, Committee of the Regions

Johan Peter Paludan is widely recognised for his skills on futures studies themes and methods. He also plays an active role in the so-called scenario-process developed by the Copenhagen Institute for Futures Studies, of which he was managing director between 2001 and 2011.

His specialisation lies in labour market issues, education, the dream society and social trends.

His publications include The Nordic Welfare State, The Strategy of Corporations: the Most Likely Future and the Wilder Alternatives, and he also contributed to the production of The Dream Society - From Information to Imagination.

He frequently writes articles on future issues and business strategy for national and international newspapers and magazines. Johan Peter is always on the move, delivering more than 100 world-wide presentations a year.

Laurent Thieule has led the communications directorate of the Committee of the Regions since 2007. Prior to his current position, he enjoyed a long career

in communications, management and sports marketing, having worked for a variety of organisations including the Languedoc-Roussillon Region, the Committee of the 12th Mediterranean Games and Havas Sport.

After the key note lecture we invite all speakers and participants to a networking reception in Atrium 5.

[S]electing Europe

15

Ì Workshop D

Monitoring and evaluating strategies and campaigns

Thursday 17 October, 9:30-11:45(Room JDE 52)Interpretation will be provided from/into English and French

Where do all our communication efforts lead to? This question is one that is not only raised by political leaders or the public, it is also a natural reflex for each communication professional. What efficient and innovative ways are available to evaluate and measure the impact of our daily communication work?

Moderator:•Roser Domenech, Head of the Communication Unit, DG

Health and Consumer Affairs, European Commission Speakers:•Kevin Traverse-Healy, Strategic Consultant, United Kingdom•Cathelijne Janssen, Organisation and

Communication Advisor, The Netherlands • Laure Van Hauwaert, Institutional

Communications Director, Ogilvy, Belgium

Kevin Traverse-Healy works in the area of international communication strategy as a planning and evaluation consultant (with Equal Aegis Media) on government-to-public communication and delivering

public policy through behaviour change. Previously, he collaborated with the UK’s Central Office of Information and has worked as an adviser to European Commission Vice-President Wallström. He is Member Emeritus of the Club of Venice and an expert on EU funded feasibility studies and evaluations. In 2011 he co-authored Evaluating the financial impact of public sector marketing communication.

Cathelijne Janssen is an adviser on the accountability of communications, an author and a speaker. She has worked with numerous organisations in both the profit and non-profit sectors,

including the regional administration of Flanders, the Dutch central fine collection agency, ING, Achmea. She is also the developer of the PAN-analysis (2010) which focuses on the added value that communications bring to an organisation’s primary process. @cateaucom

Laure Van Hauwaert has more than 15 years of experience of working on pan-European and Belgian communication campaigns. She has directed award-winning

integrated campaigns including work for the European Commission’s DG Environment as well as other institutional clients. Laure is closely involved in the development of the strategy and rollout of the European Parliament’s 2014 election campaign. @laurevh

Roser Domenech has worked in the field of communications at the Commission for over ten years. In DG Communication, she led communication campaigns on such

priority themes as climate change, Europe 2020 or the new Multiannual Financial Framework. She is now head of unit for communication at DG Health and Consumers.


16

Ì Workshop E1

Strengthening your administration’s reputation


Civil services are – more than ever – under pressure and are often considered to be inefficient and costly bureaucracies. How can we monitor and steer the reputation of public administrations?

Moderator:

• Florence Ranson, Vice-President, European Association of Communication Directors

Speakers:

• Fiona Narburgh, Joint Chair LGComms New Reputation Project, United Kingdom

•Kim A. Bak, Director, Tax Authorities, Denmark

Fiona Narburgh is head of strategy and communications and a member of the management team of one of the UK’s top performing councils, Wychavon District Council. She led the work carried out by the

Local Government Association and LG Communications on developing the New Reputation Guide, which identifies three key rules and five major issues of reputation that all public organisations should respect if they want to improve their local standing. Fiona’s presentation will bring these to life using examples from her own council and others from the UK. @fionanarburgh.

Kim A. Bak is currently responsible for shared services within the Danish Tax Administration. He has worked in most areas of customs, excise and tax administration as well as on international assignments with the EU, UNCTAD, The World Bank and others.

Florence Ranson has been in charge of public relations and communications at the European Banking Federation since January 2002. Previously, she was secretary-general of the European Advertising

Tripartite and manager of Team Europe, the European Commission’s network of conference speakers throughout Europe. She is also managing vice-president of the European Association of Communication Directors and co-chair of the jury of the European Excellence Awards. @ransonf

[S]electing Europe

17

Ì Workshop F1

Storytelling in public communication


Public communicators are searching for new and innovative ways to bring their messages to the public. In these times of information overload and political apathy among the general public, the development of effective narratives about government projects represents a truly challenging task. Can storytelling – which has been trending in commercial marketing communications for some years now – be of use in public communication?

Moderator:

•Paul Arnold, communications consultant, facilitator and trainer, United Kingdom

Speakers:

• Isabelle Gaudeul-Erhart, Speechwriter, European Commission• Franck Plasse, Deputy Director-General, City of Lieusaint, France

Franck Plasse is a former communication director and the current deputy director-general of the local city administration of Lieusaint. He is in charge of the Dame bleue initiative, a major

storytelling project on institutional communication in France. He regularly advises local and national politicians and frequently gives lectures. He is the author of a number of books on the challenges and methods of storytelling and on the power of games in communication. @franckplasse

Isabelle Gaudeul-Ehrhart works both as a speechwriter and as the coordinator of the network of the European Commission speechwriters. Her experience in speechwriting has led her to focus on how to get the message across - little wonder, then, that she’s more and more into storytelling.

Paul Arnold has a career of more than 30 years in advertising, communications and marketing,

working on award winning strategies for major agencies such as Grey and Saatchi & Saatchi. Four years ago he started his own strategic communications consultancy with a focus on driving long term change. His agency specialises in training, facilitation and strategic consulting. @slooowdown


18

Ì Workshop E2

Administrators or ambassadors?


Staff members are by definition an organisation’s ambassadors. How to involve the civil servants of your administration in explaining, defending or promoting the public authority’s policies and activities?

Moderator:

•Peter Lindvald Nielsen, Head of Communications, European Economic and Social Committee

Speakers:

•Guillermo Martínez Suárez, Regional Minister for the Presidency and Communications, Government of Asturias, Spain

•Delyth Evans, JPress and Communications Manager, European Personnel Selection Office

• Linda Jakobsone, Head of the Department of Presidency Communication and Public Relations, Government of Latvia

•Alex Sheerazi, Communication Manager Amsterdam Metro Project, The Netherlands

Linda Jakobsone has been head of the department of presidency communication and public relations at the secretariat of the Latvian Presidency of the Council of the EU since 2012. She previously held

posts in a variety of governmental and non-governmental institutions, including the state chancellery, European Union Information Agency in Latvia and the PROVIDUS public policy centre.@lindajakobsone

Peter Lindvald Nielsen is head of communication at the European Economic and Social Committee. He began his career as a customs and tax officer in the Danish Civil Service in the late 1970s and moved

on to work as a civil servant at the European Commission in the late 1980s. During his EU career he has worked on tax issues and environmental dossiers as a member of the private office of the Danish Commissioner, and in the field of communications at the Commission Representation in Denmark. Peter Lindvald Nielsen holds a degree as a business economist from Denmark.@lindvaldnielsen

Delyth Evans is an experienced public sector communications professional. She is on secondment from the UK civil service to the communications team at EPSO, working on media, communications

and marketing. During the ‘administrators or ambassadors’ workshop, she will explain how EPSO is using brand ambassadors to promote EU Careers.

Guillermo Martínez is the Minister in charge of the Presidency and Communications in the Regional Government of Asturias. He holds degrees in Geography, Territorial Analysis and French language and

Culture. In 2001, he was appointed as a member of cabinet staff in the Council of Asturian Communities. Later he worked as head of the Technical Office of the Spanish Government Delegation in Asturias, as director of the Asturian Youth Institute. Before joining the Asturian Government in 2012 he was also Mayor of the town of Siero.@guillermoxsiero

Alex Sheerazi is the communication manager of the Metro Service of the City of Amsterdam. He is in charge of the information and reputation strategy during the construction of the

North-South connection, one of the most controversial government projects of the last years. His approach gave an active role to the entire construction team, which led to a visible improvement in the

public acceptance of the project. He was awarded as communicator of the year 2010 by the Dutch public communication association Logeion.@alexsheerazi

[S]electing Europe

19

Rob Heirbaut studied law and communication sciences at Ghent University and joined the Flemish broadcaster VRT as a TV journalist in 1993. He has been in charge of

covering all European affairs for over ten years now, and is a well-known EU commentator in Belgium. He is the co-author of a popular and award winning book (together with

Professor Hendrik Vos) about the EU’s influence on everyday life.@heirbar

Sixtine Bouygues was appointed Director for Strategy and Corporate Communication at the European Commission in June 2012. Prior to her appointment, she held a number of other communication posts at

the Commission, including as head of the Paris Representation and head of communication at the DG for Information Society and Media. Now responsible for corporate communication, Sixtine Bouygues manages key services such as public opinion polling (Eurobarometer), speechwriting, media monitoring, audio-visual services, the Europa web portal and European media networks.

Mélanie McCluskey is senior consultant at akkanto, partner of the Reputation Institute. Melanie holds a Master in Economy and a Master in Philosophy. Her 20 years of professional experience in different types of organisations

(from research institutes to large telecom companies), in different European countries and at different organisational levels have led her to reputation management consultancy, where she daily leverages her research expertise and her track record in identity definition and corporate reputation enhancement. She has recently conducted an in-depth audit of the corporate identity of the European Council and the Council of the European Union.

Simona Guerra completed her PhD in Contemporary European Studies at the University of Sussex in 2008 and now teaches politics at the University of Leicester. Her main area of research focuses on attitudes towards European integration, in

particular how citizens perceive the EU and its institutions. In her research she is interested in examining candidate countries and analysing how determinants of support for and opposition to European integration change before and after EU accession.

Antonia Mochan has worked in EU communications since 2003. She has been based in London since 2008, firstly as head of media and as head of communication since 2011. Reputation management

represents an important aspect of the work of European Commission Representations and Antonia will look at some of the challenges in this field, and at the various tools that have been used.@euonymblog

Sjerp van der Vaart started working for the European Parliament in 2003. For almost nine years he headed the EP Information Office in The Hague, acting as spokesperson for all European Parliaments matters

in The Netherlands. In July 2012 he moved to a similar function at the EP Information Office in Belgium. Before joining the European Parliament he had a long career in journalism and he was the deputy director of the Dutch national press agency.@ep_belgium

Ì Workshop E3

Reputation of the EU institutions


Public criticism of the European institutions is on the rise. What is the impact of this on support for the European Union? What tools and strategies can be developed to fight the myths and clichés, and to set up a balanced dialogue with the public?

Moderator:

•Rob Heirbaut, VRT European Affairs TV journalist, Belgium

Speakers:

• Sixtine Bouygues, Director for Strategy and Corporate Communication, European Commission

• Sjerp van der Vaart, Head of the European Parliament Information Office in Belgium

•Antonia Mochan, Head of Communication, Partnerships and Networks, Representation of the European Commission in the UK

• Simona Guerra, Lecturer in politics, University of Leicester, United Kingdom

•Mélanie McCluskey, Senior consultant akkanto / Reputation Institute, Belgium


20

Ì Workshop F2

Talking about EU projects


The EU invests intensively at local level and offers a range of possibilities to all kinds of stakeholders to develop cross-border strategies for sustainable and inclusive growth. What means can we use to make EU policies successfully visible at local level, and to involve public and private partners in the communication strategy?

Moderator:

•Yves Van Landeghem, CEO and Head of Strategy, Saatchi & Saatchi Brussels, Belgium

Speakers:

• Emilio Del Río, Regional Minister of Presidency and Justice, Government of La Rioja, Spain

• Jan Buysse, Managing Director, Flanders-Europe Liason Agency, Belgium

• Judit Szűcs, Ministry of National Development, Hungary•Gabriel Alvarez and Dorothee Fischer,

Interact - European Cooperation Day•Horst Seele-Liebetanz, Coordinator,

EuropaPunktBremen, Germany

Yves Van Landeghem holds degrees in labour psychology and in business administration and began his career as a researcher on interactive marketing and communication. In 2002 he joined Saatchi & Saatchi Brussels, working

on a wide variety of markets and categories from automotive to electronics, banks to fast movers, corporate to governmental and B2B to B2C. He joined the agency’s management in 2006 as strategic director and was appointed as the

agency’s CEO in 2013. In addition to his professional work, Yves is a speaker on variety of marketing related subjects for a wide range of academic institutes in Belgium.@ief

Emilio del Río is a presidency and justice minister, with responsibilities for the area of external action, and spokesman for the Government of La Rioja. He has an academic background in classical languages

and is well connected to the academic world. Before becoming councillor, he was head of the general secretariat for the European Union and External Action in La Rioja. He will present the European Year of Citizens project entitled Ciudadano Riojano Europeo, which honours the work of people in La Rioja who have made a relevant contribution to promoting European values. @emilio_delrio

Gabriel Alvarez and Dorothee Fischer are communication officers for the INTERACT EU programme in charge of the European Cooperation Day Campaign which was held for the second time in September 2013,

showcasing the results of territorial cooperation across Europe and its external borders. Gabriel Alvarez joined the INTERACT secretariat in January 2012. He previously worked at the European Parliament in Luxembourg and for the EU programme ESPON. Dorothee Fischer joined INTERACT after working at the Association of Local Democracy Agencies and following a career in the audiovisual and cultural industry. @dorotheefischer

Horst Seele-Liebetanz is head of EuropaPunktBremen, a regional information point, working in close cooperation with the European Commission. He manages the contracts, human resources and

budget of an information centre which attracts over 6 000 visitors a year who want to find out more about European policies or participate in workshops and lectures. He has coordinated several inter-regional network activities in information technology projects in France, UK, The Netherlands, Poland and Latvia. He holds a degree in psychology and has worked in Brussels and other EU Member States.@horstslp

Jan Buysse is managing director of the Flanders-Europe Liaison Agency (vleva). He began his career at the Flemish section of the Permanent Representation of Belgium to the EU, and subsequently worked as EU affairs manager for the region’s

largest federation of employers. Together with his team, his work aims to open up European policy to Flemish governments and civil society and to promote their European interests in a timely and informed manner. Vleva aspires to take ownership of the European message, and to provide tailor-made communication and a level information field based on public-private partnership.@buyssejan

Judit Szűcs has worked as a communication expert dealing with information and publicity activities in the field of cohesion policy for the past eight years, and has been involved in planning and implementing numerous

communication campaigns. She worked on the Huge Numbers campaign in the summer of 2012, where her task was to show the real effects of EU developments on citizen’s everyday lives using a remarkable and unconventional method of communication.

[S]electing Europe

21

Ì Conversation session F3

What’s your story?

Thursday 17 October, 10:30-11:45(Atrium 6)Working language: English

What does storytelling look like in practice? What are your experiences in developing an appealing storyline for your policy projects? What can you learn from the work-in-progress of your colleagues? During this highly interactive session, you will be invited into a space of creative and action oriented conversation. Make the best possible use of this gathering of resources and make sure you bring the project, ideas and

questions that you are working on or feel called by. During several rounds of conversation we will cross-pollinate ideas and offer each other new insights, leading to wiser and more collectively informed action. A unique opportunity to take concrete next steps towards bringing your storytelling ideas to life and to learn from the experiences of others.

You want to share your work-in-progress with the colleagues in this conversation session? Our facilitators will give you the floor at the start of the session to briefly tell us your story. The most challenging projects will then be chosen as topics for the informal round-table conversations.

Session facilitated by Stien Michiels and Anita Paalvast (see info on page 13).


22

Plenary closing sessionPublic communication: the way aheadThursday 17 October, 12:00-13:00(Room JDE 62, listening room JDE 52)Interpretation will be provided from/into English and French

What are the main conclusions and recommendations of the past two conference days? How should we continue the debate about the state of European public communication?

Moderator:

•Karen Coleman, moderator

Speakers:

•Anthony Zacharzewski, Chief Executive, Democratic Society, United Kingdom

• Simon Anholt, Independent Government Advisor, United Kingdom

•Christophe Rouillon, Mayor of Coulaines, Vice-President of the Association of French Mayors, France

Anthony Zacharzewski has spent over a decade working on his two main areas of interest – tech and politics – and thinking about how emerging social and network technologies can improve government and political participation. He has worked on improving democratic governance

at every level from neighbourhood projects to global institutions. His current work includes the debate around the 2014 elections, opening up the policy process in the UK and creating a networked civic space at local level. His background is in central and local government in the UK. @demsoc

Christophe Rouillon has been mayor of Coulaines, a city in the French region of the Pays de la Loire, since 2001. He is also vice-president of the Association of French Mayors (AMF). As a member of the Committee of the Regions, he represents the CoR in the Inter-institutional Group on Information

(IGI). Christophe Rouillon began his career as a legal officer at the French Ministry of Economy and Finance. @2012rouillon

Simon Anholt is a professor and independent policy adviser who works worldwide with heads of state, heads of government and national, regional and local level administrations to develop and implement strategies for enhanced economic, political and cultural engagement with other countries.

He has advised the governments of over 50 countries on questions of national identity and reputation, public diplomacy, trade, tourism, cultural and educational relations, as well as export and the promotion of foreign investment. He is the founder of the Anholt GfK Roper Nation Brand Index and of the quarterly journal Place Branding and Public Diplomacy.

Karen Coleman (info on page 7)

[S]electing Europe

23

The 2013 conference is an initiative of the Committee of the Regions, in partnership with the European Parliament, the European Commission, the Council of the EU, the Lithuanian Presidency of the Council of the EU, the European Economic and Social Committee and the Club of Venice.

The conference was prepared by an inter-institutional advisory board, made up of the above partners listed along with representatives of regional authorities and several professional European networks representing communications directors (EACD), communications agencies (EACA) and researchers in the field of public communications, media and journalism (ECREA).

Members of the 2013 advisory board:

- Laurent Thieule, Wolfgang Petzold, Gustavo Lopez, Santiago Mondragón, Boris Essender, Inês Roseta, Katie Owens and Tom De Smedt, Committee of the Regions

- Aleyda Hernandez, European Parliament

- Paul Reiderman, Cristina Gallach and Vincenzo Le Voci, Council of the EU

- Sixtine Bouygues, Béla Dajka and Peter Fischer, European Commission

- Vykintas Pugaciauskas, Lithuanian EU Presidency 2013

- Peter Lindvald-Nielsen and Anna Comi, European Economic and Social Committee

- Niels Thøgersen and Philippe Caroyez, Club of Venice

- Dominic Lyle, European Association of Communication Agencies (EACA)

- Florence Ranson, European Association of Communication Directors (EACD)

- Luciano Morganti, European Communication Research and Education Association (ECREA)

- Karl Musschoot, Flemish Government and Jacques Moisse, Walloon Government, on behalf of the Europcom Association

- Monika Kapturska, Wielkopolska Region

For any further information or feedback, please contact the EuroPCom conference team: [email protected]

EuroPCom aims to showcase best practices and to promote professional EU communication at all levels of governance. Accordingly, the second European Public Communication Award will be presented in 2014 to those public administrations at national, regional or local level which have developed an outstanding communications campaign or strategy about the EU. The campaigns will be judged on their creativity, impact and on how they tie in with the EU’s communication priorities.

The closing date for nominations is 1 May 2014. For more information about rules and conditions, please go to www.cor.europa.eu/europcom

We hope to see you again at the 5th EuroPCom conference, which will be held in October 2014. Please check our website for updates and news, or follow us on Twitter and LinkedIn. In the meantime, we would welcome your feedback about this conference. Please fill in the online survey at www.cor.europa.eu/europcom. Your input is most appreciated and will help us plan and develop our future events.

Organisation of the EuroPCom conference

European Public Communication Award

EuroPCom 2013 evaluation

EUROPEAN UNION



24

E1:Strengthening your administration’s reputation

p. 18

Room JDE 51

F1:

Storytelling in public communication

p. 19

Room JDE 62

E2:

Administrators or

ambassadors?

p.20

Room JDE 53

E3:Reputation of the EU institutions

p. 21

Room JDE 51

F2:

Talking about EU

projects

p. 22

Room JDE 62

F3:Conversation session: What’s your story?

p. 23

Atrium 6

A1:

Campaigning for Europe

p. 8

Room JDE 51

B1: Online public communication: from tools to strategies

p. 9

Room JDE 62

C1: Public communication and politics

p. 10

Room JDE 52

A2:

European elections going local

p. 11

Room JDE 51

B2:

Conversation session: It’s all about social

p. 13

Atrium 6

A3:

Candidates going European

p. 12

Room JDE 53

B3:

e-government, e-citizens, e-lusions?

p. 14

Room JDE 62

C2:

Putting communication on

the policy agenda

p. 15

Room JDE 52

D:

Monitoring and evaluating strategies and campaigns

p. 17

Room JDE 52

Wednesday 16 October 2013

10:00 – 11:00Registration

European Parliament, entrance hall Altiero Spinelli (Place du Luxembourg)

11:00 – 13:00Plenary opening session

European Parliament, PHS 3C050 (listening room A3G-3)

13:15 – 14:30Lunch

Committee of the Regions, Atrium 5

14:30 – 15:45

15:45 – 16:00Coffee break

Atrium 5

16:00 – 17:30

17:45 – 18:15Key note lecture

Room JDE 62 (listening room JDE 52)

18:15 – 20:00Networking drink

Atrium 5

Thursday 17 October 2013

09:30 – 10:30

10:30 – 11:45

11:45 – 12:00Coffee break

Atrium 5

12:00 – 13:00Plenary closing session

Room JDE 62 (listening room JDE 52)

13:00Lunch

Atrium 5

p. 6

p. 16

p. 24

[S]electing Europe

More information and online registration:

http://cor.europa.eu/europcom [email protected]

Follow us on : @europcom2013 or #europcom

October 2013

Edited by Committee of the Regions – Directorate for Communication, Press and Events

Rue Belliard/Belliardstraat, 101 _ 1040 Bruxelles/Brussel _ BELGIQUE/BELGIË

Tel. +32 2 2822010 _ Fax +32 22822325

www.cor.europa.eu

[s]electing europe

Documents