selected work
DESCRIPTION
A set of selected work examples.TRANSCRIPT
Anirban Ghosh 2012
UX
Product
Automotive
Selected Work
Anirban Ghosh 2012
Experience 2005 – Present, Autodesk Inc., Toronto, Canada
Principal User Experience Designer, Mobile and Web Apps - Design, Lifecycle and Simulation
Product Design Lead, Design Applications - Alias Digital Concept
Product Support Lead - Alias Design
2003 – 2005, General Motors Corporation, Detroit - On-site placement by Tata Elxsi Ltd.
Digital Designer, Digital Sculptor
2001 – 2003, Industrial Design, Tata Elxsi Ltd., India
Design Lead, Project Coordinator
1997 – 2001, Mahindra and Mahindra Ltd., India
Automotive Designer
Education 2009 – 2010, Executive Certificate in Strategy and Innovation
MIT Sloan School of Management, Cambridge, MA, USA
Pragmatic Product Management – Pragmatic Marketing Certified.
1995 – 1997, Master of Design - Product Design, Industrial Design
Industrial Design Centre, Indian Institute of Technology - Bombay, Mumbai, India
1990 – 1994, Bachelor of Engineering - Electrical Engineering
National Institute of Technology, Rourkela, India
46 East York Avenue, Toronto, ON, Canada M4K 3Z9, T: 416 421 5599, C: 647 287 7710
I am a designer with a
background in user experience
design, industrial design and
engineering. I architect new
platforms of digital experience.
I have created product
strategies and experience
models for a range of digital
applications and services; from
conceptual design and
visualization software to
interactive 3D user manuals and
simulation apps. In recent years,
I have focused on mobile and
web platforms to explore new
technologies and figure out
new approaches for design and
creative collaboration.
Anirban Ghosh
www.anirbanghosh.com
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Web app
UX and visual design for
ForceEffect Chrome app
Provided overall design
directions
Created interaction and
interface patterns for
browser based app
Established seamlessly
integrated workflow with
Autodesk 360, corporate hub
for cloud based services.
Note: Well tested and proven
patterns from the app are
identified for adoption across
corporation
Install app
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Design workflows
Configured connected
workflows for ubiquitous design
exploration with ForceEffect
apps
Set goals and gave design
directions for connected
workflows between web and
mobile apps
Improved touch based
interactions and interfaces of
mobile apps to provide
comparable experience with
web app
Facebook page
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Mobile app
ForceEffect Motion - Design
workflows for motion simulation
Created time based
animation workflow to
explore and design moving
mechanisms
Designed simple touch
based interactions to create
complex animations
Install app - iOS
Install app - Android
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
White label app
A platform for accelerated
design and development of
white label mobile apps – a new
service offering
Configured a system to
create custom branded apps
by replacing graphic
resources
Created easy workflow to
access contents through web
services
Read blog post
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
IPMV on Android
See movie
Inventor Publisher Mobile
Viewer on Android platform
Resolved interface issues and
enhanced interactions
Created adaptive layout of
the interface elements to
cater to all sizes and
resolutions of Android pads
and phones
Install app - Android
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Natural UI
Alias Design for Inventor -
Unique freeform modeling
workflow that simulates the
natural shape definition process
and automatically creates
complex freeform shapes
Created the overall
interaction platform and
defined functional
specifications for every
behavior
Responsible for product
proposition, user workflows,
enhancements of geometric
kernel and planning of
technology roadmap
Provided support to software
development for new
technology components and
to establish workflow testing
Coordinated inbound and
outbound technical product
management
Read blog post
See movie
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
ViewCube
View Cube - Software interface
to operate and control 3D
environment.
Conceived the overall
interaction idea
Designed interaction
behaviors and interfaces
Note: For success with new user
adoption, it’s identified as
Autodesk’s corporate standard.
The pattern is integrated with all
Autodesk 3D applications.
Patent
See movie
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Sketch interface
Sketch interface to create and
edit 2D and 3D curves – an
architectural interaction
component.
Created the overall
interaction pattern and
controls
Designed the parameters
and behaviors about how
the sketching strokes affect
the curve fitting in
background
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Scan processing
Image manipulation tools to
process scan data
Explore parametric feature
tree approach – the effects
can be arranged in different
order for better output
Simplify scan data processing
specific to design sketches
and renderings
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Instructional design to
demonstrate the overall design
and engineering process
Created an ideal design
example to explain every
stage of the design process
Explained goals and
expectations from every
stage and the digital tools
used
Read workflow
See movie
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Design to validate the freeform
modeling workflow and its
potential in Alias Design for
Inventor
Explained the overall
workflow and the interaction
behaviors
Demonstrated capability of
the tools - how easily
complex surface transitions
can be created by editing
the character edges
See movie
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
Design for training and
marketing collateral on Alias
Design for Inventor
Explained the workflow of
freeform shape creation
along with parametric
engineering design
Illustrated the possibilities of
how easily stylized designs
can be created
UX Product Automotive
Read workflow
See Movie
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Design to showcase software
capabilities and workflow
efficiency to application
engineers and product
marketing
• Demonstrated the workflow
of easily sculpting complex
surface profiles
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Design for training and
marketing collateral on Alias
Studio workflows
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Design to gather requirements
and benchmark workflows
Explored types of shape
definitions
Articulated different surface
transition requirements
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Automatic Washing Machine -
Whirlpool, India
Led the design process from
concept level to final design
delivery
Coordinated part modeling
and engineering details for
manufacturing
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Washing Machine Interior -
Whirlpool, India
Led the design process from
concept designs to design
validation and final design
delivery
Created several iterations
through rapid prototyping
and testing to improve wash
performance
Coordinated part modeling
and engineering details for
manufacturing
Anirban Ghosh 2012
2 3 4 5 6 7 8 1 9
UX Product Automotive
Packaging for laundry detergent
– Unilever, India
Led the design project from
market survey, requirements
gathering to final design
Anirban Ghosh 2012
2 1
UX Product Automotive
Buick Enclave - Exterior
Digital Sculpting - Concept
model to math-data for release
Created realistic 3D shapes
assimilating 2D sketches and
ideas
Built surface models of
vehicle exterior shape and
go through several iterations
by milling 1:1 scale clay
model
Built release quality surfaces
for exterior body panels
Reference
Anirban Ghosh 2012
2 1
UX Product Automotive
Buick Enclave – Exterior
components.
Created realistic 3D models
assimilating 2D sketches
Built the final release models
maintaining technical criteria
and manufacturing
requirements