lauren solomon selected work
DESCRIPTION
Selected work, in pdf formatTRANSCRIPT
Lauren Solomon
Graphic Design
498 Old Bedford Road • Concord, MA 01742 (h) 978-369-9951 • (c) 617-827-3417
2009 European Training Courses Brochure; printed in f ive languages and inspiration for a U.S. version (Millipore)
Lauren Solomon
Graphic Design
498 Old Bedford Road • Concord, MA 01742 (h) 978-369-9951 • (c) 617-827-3417
2009 Vaccine promotional calendar
(Millipore)
2006 cover for Ultrafiltration Minicatalogue; original Photoshop montage (Millipore)
Lauren Solomon
Graphic Design
498 Old Bedford Road • Concord, MA 01742 (h) 978-369-9951 • (c) 617-827-3417
2008 product advertisement;
wrote headline and developed several
visual concepts (Millipore)
2008 trade show panel (Millipore)
THE EXPERTISE OF UPSTATE®, CHEMICON® AND LINCO®
IS NOW A PART OF MILLIPORE
AnimalfreeAd_GEN_2/3_std.6x10.125.indd 2 7/24/08 5:41:38 PM
Lauren Solomon
Graphic Design
498 Old Bedford Road • Concord, MA 01742 (h) 978-369-9951 • (c) 617-827-3417
2008 Brochure for product launch (Millipore)
Lauren Solomon
Graphic Design
498 Old Bedford Road • Concord, MA 01742 (h) 978-369-9951 • (c) 617-827-3417
2008 Typical pages from 2 data sheets (Millipore)
Lauren Solomon
Graphic Design
498 Old Bedford Road • Concord, MA 01742 (h) 978-369-9951 • (c) 617-827-3417
2006 creative guidelines: proposed, co-wrote and
designed (Millipore)
Creative Guidelines > Corporate Brand and ID > Millipore Corporation > September 2006
3
Brand
“ The brand reflects the special relationship and bond we forge with our customers. It is a constellation of values that goes beyond physical attributes.”
— R. Czerniawski and M. Maloney, “Creating Brand Loyalty”
Consistency in design is an essential discipline of any strong brand. Mention the name, “Starbucks” and people around
the world can see in their mind’s eye their distinctive green logotype. What’s more, the sophisticated design of the
Starbucks stores is reflected in all aspects of their communications, reinforcing their brand values.
This document lays out the design elements that we will use to represent Millipore in all of our customer-facing
communications, in every geography.
For questions regarding or clarification of any part of this guide, consult Design and Production Services or your
Marketing Communications team. Contact information is provided on the last page of this guide.
Creative Guidelines > Corporate Brand and ID > Millipore Corporation > September 2006
6
Color paletteBlues, greys
and black are
most commonly
used for text;
accent colors
are selected at
the designer’s
discretion, to
add splashes
of color to
headlines,
graphics, and
accent type.
Pantone 279 Pantone 431 Black
Corporate colors • Per Corporate ID • The color is defined as the Pantone spot color; a four-color process substitute is provided for use as needed.
c0 m0 y0 k100 Black
c100 m85 y0 k50 Pantone 2768
c100 m40 y0 k0 Pantone 3005
c70 m30 y0 k0 Pantone 279
c100 m0 y0 k0 Pantone Process Cyan
c15 m0 y0 k55 Pantone 430
c15 m0 y0 k35 Pantone 429
Core colors • Use for text • The color is defined as the four-color process build; a suggested Pantone substitute is provided for use as needed.
c40 m60 y0 k0Pantone 2583
c20 m100 y0 k20Pantone 234
c0 m80 y70 k0Pantone 7417
c0 m30 y100 k0Pantone 7409
c30m0 y100 k0Pantone 390
c40 m0 y90 k6Pantone 377
c80 m0 y7 k0Pantone 306
Accent colors • Use sparingly in graphics, bullets, etc. • The color is defined as the four-color process build; a Pantone substitute is provided for use as needed.
c12 m0 y2 k0 c8 m0 y0 k0 c3 m0 y0 k3
Core tints • Suggested for backgrounds and blocks of color.
c10 m3 y0 k0
c10 m0 y4 k10 c4 m0 y8 k4 c6 m0 y8 k16 c4 m0 y0 k8
BeveragePantone 249
Special application colors
MobiusPantone 321
Do not use these colors for any application other than the one associated with it here.
Please note that colors displayed on this page are an approximation and are not considered accurate for color matching or proofing.
Creative Guidelines > Corporate Brand and ID > Millipore Corporation > September 2006
5
Futura Light Futura Light ObliqueFutura Book Futura Book Oblique Futura Medium (Regular)
Futura Medium (Regular) Oblique
Futura Heavy Futura Heavy ObliqueFutura BoldFutura Bold Oblique
Futura Light Condensed Futura Light Condensed Oblique
Futura Medium Condensed
Futura Medium Condensed Oblique
The official
corporate
typeface is
Futura. While
this means
that any font
in the Futura
family is
permitted, it
also means
that all type
—without
exception—
is to be set in
a Futura font.
Futura
Light is the
predominant
weight, used
for both titles
and text.
Typography
Futura Light Book Medium Heavy BoldFutura Light Condensed Medium Condensed
Justification Bold type is used with moderationBold type is strong but less harsh than
condensed type.
Condensed type is used sparingly
W i t h o u t exception, all type is to be set in Futura.
Without ex-ception, all type is to be set in Futura.
Improper letterspacing in justified type.
Creative Guidelines > Specifications > Millipore Corporation > September 2006
33
Mini-catalogues/Selection Guides
0.625 in.
0.75 in.
1
Millipore logo • Position: Either upper right or upper left corner,
0.625 in. from top, 0.75 in. from side• Size: 1.625 in.• Color: process match of Pantone 279: C70 + M30
1
2
Cover 1:
Main image — Vignette (soft edges)• Size and position: should dominate the upper one-half to two-thirds of the page• Content (Bioscience): at least one researcher, to illustrate our connection to our
customers
2
3
Title• The most important word or words are set Futura Light,
size: 40 – 56 pt., solid leading, color = any core or accent color to best complement the image (blues or greys preferred)
• Secondary words are set in 30 pt. Futura Light Condensed, color = light grey C15 + K35 or dark blue C100 M85 K50
• Alignment should complement photo image; generally it will be flush right when on the left side of the page and flush left when on the right side of the page
3
Inset images• 4 square round-corner boxes (0.15 in. radius)• Size: 1.25 in. – 1.5 in.• Spacing: approx. 1 pica• Rule: 0.5 pt., core or accent colors (blues or greys preferred)
4
4
Creative Guidelines > Millipore Corporation > September 2006
Lauren Solomon
Graphic Design
498 Old Bedford Road • Concord, MA 01742 (h) 978-369-9951 • (c) 617-827-3417
2009 type treatment (Congregation Beth Elohim)
2007 web banner comp (Millipore)
2006 splash page for CD catalogue (Millipore)
Rabbi Mintz, Cantor Spierer
and the CBE Choir
invite you to share
Featuring uplifting songs
from contemporary Jewish composers
an�the world premiere of
a commission by Robert Solomon
in honor of Rabbi Mintz and Naomi
Friday, March 20 • 8 p.m.