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Chemical Logistics Cooperation in Central and Eastern Europe

ChemLog – Chemical Logistics Cooperation in Central and Eastern Europe

Workpackage 3: Guideline for SWOT-AnalysisExpert interviews

Project Partner: Logistikum, AT

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SWOT Analysis

• Identify strengths, weaknesses, opportunities and threats of chemical logistics in the partner regions as basis for exchange of experience

• Develop a description of chemical logistics to have a common understanding of current situation

• Identification of regional needs and future potential areas for cooperation and implementation of feasibility studies

• Using Regional Stakeholder Meetings as Expert Workshops for analysis of strength and weaknesses, chances and barriers

• Presentation of Results during Usti Conference - SWOT Report finished 04/09

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Expert Interviews / Workshops – Regional Stakeholder Meetings

• Regional Stakeholder Meeting - grouping of 10 experts per round table in Workshop Discussion

• Logistikum will support preparation and implementation of RSM• Preparation

– Calculate about 4 weeks for invitation for the workshops– Invitation: Select the target group for the workshop and provide

information about the project, the SWOT Analysis and about the workshop itself

– Development of time schedule / agenda for the workshop– Fix discussion time per question

• Proceeding– Short project description– Overview about SWOT Analysis– Presentation of the questions – follow the guideline (Excel-Sheet)– Brainstorming, Priorization and Description of Strenghts, Weaknesses,

Opportunities and Threats

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SWOT Analysis

Strengths Opportunities

Weaknesses Threats Negative Factors

Positive Factors

Internal, supporting or hindering factors for value creation = influenceable

External, supporting or hindering factors for value creation = NOT influenceable

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SWOT Analysis – exemplary contents

• political• economical• social• technological

• Market volume and growth potential• Purchase bevahiour• Demanded product criteria• Suppliers / customers• Substitute products• Potential reenter• Expected margins within the sector

• Capacities• Strategies• Tendencies• Capabilities

• R&D competence• Production competence• Competences in marketing and

service• Financial power• Managerial competence

• Description of strategy• Target achievement rates

External trends

Market and sector trends

Direct competition

Company‘s competences and ressources

Analysis of currentstrategy

(external) opportunitiesand threats

(internal) strenghtsand weaknesses

Critical successfactors

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Time Plan for Implementation of SWOT Analysis

• Feedback on approach and proposal for structure 15.12.• Send out final concept and structure for implementation

of SWOT 05.01.• First analysis of SWOT by project partners (using existing

materials, literature research, individual interviews with experts) preparation of Regional Stakeholder Meetings Jan

• Presentation of preliminary results WG Meeting Austria 03.02.• Regional Stakeholder Meetings as Expert Workshops Feb/March• Summary of results of Workshops from project partners 31.03.• Presentation of summary of results during Conference in Usti 16.04.• Finalisation of SWOT Analysis 30.04.

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Kontakt:

Lead Partner Catrin Gutowsky

Ministerium für Wirtschaft und Arbeit des Landes Sachsen-AnhaltHasselbachstraße 439104 MagdeburgTel 0345 567 4452email: [email protected]

Project Partner Hannelore Hofmann-Prokopczyk

Logistikum – Competence Centre for Logistics and Enterprise NetworksWehrgrabengasse 1-3A-4400 SteyrTel 0043 7252 884 3255email: [email protected]

seite 1 chemlog chemical logistics cooperation in central and eastern europe chemlog – chemical...

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