segment your users like a pro
TRANSCRIPT
Segment your users
like a PRO!
Let’s talk about:
- What's segmentation?
- How to apply segmentation in your business?
- The role of tagging and adding to lists
- Decreasing the churn rate with proper segmentation
- Adjusting the messages according to segments
National client email report 2015, DMA
What are the objectives of your email campaigns?
National client email report 2015, DMA
97% marketers do segmentation
- Reach the marketers’ objectives
& meet the recipients’ needs
- Personalization
- Time-adjusted
SEGMENTATION – what & why
Creating groups that possess similar characteristics
Breaking your database into alike groups
+ defining the strategy (different industries)
+ adjusting the means of contact (more and less direct)
+ content super personalized
How to apply segmentation in your business?
• Collect the data
• Create a buyer persona
• Define a sale lifecycle
• Filter the database
• Create the content
• Use proper means of communication
COLLECT THE DATA
BUYER PERSONA
SALE LIFECYCLE
https://relishstudio.com/blog/strategy/inbound-marketing-101-closing-sales/
FILTER THE DATABASE
CREATE THE CONTENT
ADJUST COMMUNICATION
Tagging & adding to lists
Lists: email lists
Business with a variety of offerings with different audience
Tags: classify your contacts even further
Tag individual contacts or groups of contacts at a time
Decreasing the churn rate with proper segmentation
GOOD CHURN RATE?
A 5% monthly churn results in… a 46% annual churn rate
Adjusting the messages according to segments
Resources:
• http://www.classecohub.org/join-c-l-s-s-webinar-fashion-revolution-week-2017/
• http://www.emailmonday.com/wp-content/uploads/2015/04/National-client-email-2015-DMA.pdf
• https://relishstudio.com/blog/strategy/inbound-marketing-101-closing-sales/