4 WAYS TO SEGMENT USERS AND ACHIEVE YOUR MARKETING GOALS

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1. Can’t merge data from different sources and create marketing segments?

2. Have segments that run through the year?

3. Tough to create new segments for specific goals?

4. Segment-type limited by the features in your marketing tool?

Do you face any of these segmentation challenges?

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YES?©2016

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4 smart ways to create user segments

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1. Pre-defined segments

Use standard segments defined for your vertical and target frequent use cases.

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How pre-defined segments help?

• Can be used for segments that run throughout the year• Help you drive consistent volume/revenue• Easy to manage

1. Pre-defined segments

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Based on your marketing goals, create your own list of rules and create niche target segments.

2. Rule-based segments

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How rule based segments help?• Run for a shorter term based on your marketing goals• Use analytics to create niche segments• Enhance your targeting efficiency

2. Rule-based segments

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Use customer data to assess if a particular segment is good to acquire, engage and convert.

3. Machine Learning segments

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How Machine Learning segments help?• Run for a few days/weeks based on your marketing goals• Predict possible buyers• Identify new segments that you have not targeted before

3. Machine Learning segments

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Evaluate a marketing hypothesis and run campaigns around a certain set of users.

4. Discover

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How Discover helps?

• Your campaigns are not limited to any pre-sets/rules• You can test any hypothesis• Use historic data to create segments

4. Discover

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To know more about smart segmentation with Engage Enterprisewww.vizury.com

marketing@vizury.com

@VizuryOneToOne

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