seeing marketing 2020

Source: The path to 2020: Marketers seize the customer experience. Economist Intelligence Unit survey of 499 chief

marketing officers. Sponsored by Marketo.

The way to 2020:CMOs change marketing

CMOs under pressureMarketers are developing new responses to a new set of competitive priorities; a new data- and technology-centric framework is necessary for marketing functions



• .

Of senior marketers and CMOs believe marketing departments will exercise significant influence over business strategy by 2020. 90%

CMOs with influence



There’s no time to wasteTechnological change is speeding up the pace at which marketers much scale new approaches



• .

Of senior marketers and CMOs believe marketers will exercise significant influence over technology in their organization by 2020. 80%

CMOs get connected



It’s not about ads anymoreMarketers expect to interact with customers more through technology and personalization



• .

Of senior marketers and CMOs believe they will own the end-to-end customer experience by 2020. 86%

CMOs own CX



“The experience is the marketing, and the experience is what drives performance.”•Kristin Lemkau, CMO, JPMorgan Chase

The future is here today



To download the full report, “The path to 2020: Marketers seize the customer experience” go to http://bit.ly/1qJUqUl

Check out more insights, research and viewpoints from marketing leaders and The Economist Group’s experts in Marketing Unbound

• Want more? Check out economistgroup.com/marketingunbound

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